In this video FAQ we see Clinical Director of Cosmetic Courses, Mr Adrian Richards answer your question “how do I decide on a name for my aesthetic clinic?”
The answer isn’t as easy as it sounds. A name is the selling point of your business. One that sounds good and means something to your customers is likely to bring in custom.
The simplest thing is to just use your own name. For example, “Adrian Richards”. Check to see if it’s free and then buy the domain so it’s yours. This makes it easy for patients to find you and your clinic.
Descriptive names are also extremely beneficial for a company. “Hampshire Skin Clinic” explains where you are and what you do. This makes for an easy google search for people searching “skin clinics in Hampshire”.
Some clinics decide to go down the route of an aspirational name. Something which doesn’t necessarily say what you do but is a good name to use in marketing and branding of the business. For example “Aurora” the name begins with an “A” so is at the top in lists, and it’s also reminiscent of beauty.
There’s a lot to think about when creating a name for your company. Here at Cosmetic Courses we are committed to supporting you through your aesthetic journey!
Aesthetic Training at Cosmetic Courses
At Cosmetic Courses we pride ourselves on the support we provide you once you have completed your aesthetic training.
Our experience in medical aesthetics has taught us that is can be very daunting setting yourself up as an aesthetic practitioner. Therefore we do as much as we can to support you with both clinical and business advice.
Aesthetics is a journey. It requires determination and dedication but is an extremely rewarding career path. For more information on our aesthetic training courses or to speak to our friendly team about your training options please feel free to contact us.
