aesthetic-trends Archives

Independent Pharmacist Shailesh Patel chats about the increase in cosmetic procedures in men over the past year.

The male market has been steadily growing over the years as male consumers increasingly seek out treatments to support their lifestyle choices.

Although a small segment of the aesthetic market, recent data from the British Association of Aesthetic Plastic Surgeons (BAAPS) has shown that male clients made up 9% of the total number of those undergoing cosmetic surgery operations in the UK. These numbers have nearly doubled over the past decade (from 2,440 procedures in 2005 to 4,614 in 2015). However, treatments for men tend to be less invasive than for female clients.

This trend could be driven by the subgroup of the millennials known as young urban males (Yummies). These individuals tend to focus more on personal grooming and health than other age groups. This age group tends to marry later, meaning that they can invest in themselves and their appearance for longer than other age groups.

It is also important to remember that men are unique both physiologically and behaviourally. Having an in-depth knowledge of the male anatomy and suitable training is important to meet the needs of male clients ³.

You should have a separate marketing strategy to target males. Options include; advertising to men through your female clients (husbands, boyfriends, sons, etc.), having specific areas for male clients in your clinic and sections on your website and social media activities focusing on male clients.

Cosmetic Courses have also seen an increase in enquiries for male models. By having a diverse range of sexes, this gives our delegates the best experience in understanding the differences between the sexes, and the techniques that would work best when treating male and female faces.

If you would like to become a model for Cosmetic Courses, please call the team on 01844 390110 or fill in our Contact form

About Pharmacyspace

Pharmacyspace, based in Aylesbury, Buckinghamshire, provides cost effective medical products and consumables for your clinic. Feel free to talk to us about how we can support you with both your male and female clients.

It’s that time of the year again. A time for reflecting on the year that’s passed, and looking forward to what the new year might bring. And for us at Cosmetic Courses, that means thinking about the aesthetic trends we’re likely to see.

New year, new aesthetic trends?

Non-surgical treatments ebb and flow in the popularity stakes all the time. Innovative new procedures create a buzz, others fall out of favour, and some completely fail to capture the public’s imagination from the outset.

And changing aesthetic trends mean not only brand new treatments, but also for us in the industry, new training courses.

There’s a constant appetite for new aesthetic training courses as practitioners seek to expand their repertoire and stay ahead of the game – and their competitors.

So which treatments are likely to prosper in 2016?

For us, there’s a couple of contenders that we think will really grow over the next year. Two recent additions to our Skin Clinic, which we plan to add to our training programme at Cosmetic Courses, are Silhoutte Soft Thread Lift and Fat Freezing.

Silhouette Soft Thread Lift

Silhouette Soft is a non-surgical alternative to facelift, carried out with internal sutures. Under local anaesthetic, the dissolvable sutures are threaded underneath the patient’s skin in several key points. Once in place, the sutures are used to internally lift and re-anchor the skin.

It’s a great option for lifting sagging cheeks and jowls. And because the sutures can be placed wherever needed, treatment can be tailored to the patient.

It also has a regenerative action that continues to work long after treatment. The poly-L-lactic acid sutures are gradually reabsorbed by the skin, which helps to progressively restore lost collagen, extending the anti-ageing effects.

The big advantage for both practitioner and patient is the treatment’s flexibility. You can precisely target the areas of your patient’s face that will produce the best results.

Your patients will also be won over by the treatment’s non-invasiveness. It needs no incisions, only small entry and exit points for the sutures, so it leaves no permanent scars.

Fat Freezing Treatment

Any talk of new year wouldn’t be complete without mentioning fat loss. And we predict Cryolipolysis fat freezing treatment is one of the aesthetic trends to watch in 2016.

A non-surgical alternative to liposuction, the treatment works through super-cooling areas of stubborn fat. The low temperature (-9°C) kickstarts the process of apoptosis in the fat cells; over the following weeks and months the cells dissolve, before being safely removed from the body through the lymphatic system.

For the practitioner, treatment is easy to perform, and for the patient, it’s painless. The machine’s applicator head is simply placed onto the area being targeted, and the patient will feel gentle suction pulling the fatty tissue in between the cooling units.

It can be used on nearly all areas of the body – the abdomen, thighs, flanks, arms and back being the most popular areas. Treatment for each area takes around 60 minutes, with most patients needing 2 treatments for best results.

What do you think? Which aesthetic trends are you expecting next year, and what would you like to see? If you have any requests for treatments you’d like us to consider adding to our training programme, feel free to let us know. Contact us by emailing [email protected] or calling 01844 318317.