Instagram is proven to be one the leading forms of marketing for any business, with high social engagement and brand awareness. As the app becomes more and more popular, the team behind our much loved visual sharing platform are adding new additions to what we can do. One of them being Instagram Reels! 

You may have seen these pop up on your timeline (we’ve been using them on @cosmeticcourses), short videos used to explain treatments or a behind the scenes glance of your clinic.

Reels are versatile and if used correctly can be a great source of engagement for your page and deliver wider exposure.

How do I make a reel?instagram reels cosmetic courses

Instagram reels can be made on your clinic/business Instagram page:

  1. Open your page up and click the plus button at the top right of the screen, from here you will see a drop down, click “Reel”
  2. Your camera will open up, you can either record straight on to your reel or use an existing recording by clicking the bottom left icon to access your phone album
  3. Once you have your content you can either crop to make it shorter, or add other clips. Making sure it stays within the time limit
  4. When you have finished adding your clips, you will then be able to proceed to the next screen where you can add text and sound
  5. You can click the speaker button at the top to adjust your sound, either turn the background sound down or off and you can add music available on Instagram for a backing track
  6. If you wish to do a voice over on the video you can click the microphone at the top of the screen and press record to voice over your video (you don’t need to adjust any sound or add a voice over if you don’t want to)
  7. By clicking the text button you can add captions and titles, using the below video timeline to crop each caption to fit the right clip, you can also do this for stickers, emojis and drawings
  8. When you are finished you can press share and it will take you to the caption screen, here you can write the caption for the video, add hashtags (very important to get noticed!) and tag anyone involved
  9. Turn on the “also share to feed” toggle so it appears on your main feed too for more exposure, you can use the crop profile image button to preview what it will look like sitting on your main page
  10. Click share and watch the views come in! It is also worth sharing this on to your story letting your followers know you have a new reel to watch.

Have fun!

You’re first reel may not be the best, but keep going and looking at what other similar pages are doing to gain inspiration. The best way to use Instagram is to show your personality through your page, it can be quite daunting to show more of who is behind the page but figures have shown that by doing this you will see an increase in followers and engagement which in turn should convert to bookings.

 

 

Recently we held a poll on our Instagram where we asked our followers (aesthetic practitioners) if they have ever said no to patient, with over 300 votes, 95% said they have said “no” before. 

The phrase “the customer is always right” has been one we have heard throughout our lives but when is the customer wrong and when can we say no?

The Importance of Saying NO

We can relate aesthetics to other beauty needs, lip filler becoming as common as getting your nails done. Although there are many things that differentiate the industries, one thing that stands out is patient and practitioner rapport – an aesthetic clinicians can say no.

You can ask your nail technician for fluorescent long nails and they will nod willingly but if you ask your aesthetic practitioner for 3ml of lip filler in already plump lips, they need to share their advice and look at alternative options.

When you take on new patients you are also taking on a duty of care to them, you need to utilise your knowledge and expertise to explain and to develop a treatment plan, working together to achieve their ideals but also working holistically because at the end of the day, their face is your walking advert.

Why you can say no…

Aesthetics can be a daunting world for new patients, they are coming to you because they might be unhappy about something or they have been referred either by social media influence or a friend. Most of the time they are coming to you with little knowledge or research, they may think they know what they want but you could actually offer other more suitable treatments.

This is where you need to use your expertise, utilise your training knowledge and enhance your patient and practitioner relationship by listening to their needs, sharing your advice and working together. Your patients want to leave feeling happy and if you know that you could offer them a longer-lasting feeling of happiness by implementing skincare and treatment plans, not just nodding and overfilling their lips you will both reap the rewards.

You are a skilled injector, you have put a lot of time, money and effort into your training, you have a vast amount of knowledge within aesthetics – you can say no. 

Aesthetic medicine is a competitive industry. There’s always a new clinic behind you looking to poach your hard-won patients. Following these 8 tips is your best way to build a strong, resilient and profitable business.
1. Make customer service your first priority

If you’re committed to maximising your growth, great customer service is THE thing to get right. The best way to be a success in aesthetic medicine is to keep hold of your patients. But they’ll only stay loyal to a practice where they feel valued. And it’s easy to do. Just take care of the little things. Remember their name and other little details they’ve shared with you, ask them about their day – in short, let them know you appreciate them.

2. Develop a strong brand

What defines your practice? How do you want to position yourself? Are you a high-end practice with a great reputation for a particular treatment? A cutting-edge practice that’s ahead of the curve when it comes to innovations in aesthetic medicine? Or a high-volume, great value practice? You can’t be, and shouldn’t try to be, all things to all people. Really think about how you want to be perceived and where you can truly excel – and put it front and centre in all your marketing messages.

3. Display your credentials 

Trust is important in any industry, but even more so in aesthetic medicine, where people are putting their looks – and potentially lives – in your hands. Don’t underestimate the importance of reassurance. Your patients should never have cause to doubt your credentials.

Frame all relevant certificates and put them on walls where your patients will see them. If you need to, get good quality copies made so you can display them in every treatment room.

4. Keep learning – and let your patients know

Commit to ongoing professional development. You practice can always be better. And make sure to communicate any new knowledge, skills and experience you’ve gained with your patients. They’ll want to know that you’re passionate about aesthetic medicine. Mailshots sent out by email, press clippings in folders in the reception area, photos on the walls – use any way you can to let your patients know you’re committed to advancing your expertise for their benefit.

5. Communicate with your team

Regular staff meetings can be incredibly constructive – both for sharing new ideas and airing any issues. So if you don’t already do this, find the time. Also, every member of your team should know the most important details about your practice – including the professional backgrounds of all practitioners, how many treatments they’ve performed to date, etc.

Create a crib sheet of the most important details prospective patients are likely to ask, and keep a copy by every phone. A phone call is likely to be your first point of contact with a new patient, so giving them reassuring answers to their questions will go a long way.

6. Make first impressions count

Obeying good phone etiquette will help leave prospective patients with a good first impression. A helpful, well-informed receptionist who answers the phone by the third ring with a friendly voice and warm personality can be the difference between a booking and none. This is where your crib sheet will come in handy. Your receptionist can go the extra mile and share important details about your credentials that may persuade a potential patient to choose you over your competitors.

7. How can you WOW?

What’s the difference between a good business and a super-successful business? The ‘WOW factor’. You want to be in a different league to your competitors so you’re the obvious choice. Always be thinking of ways you can stand out. Providing you’re taking care of all the other important things, it doesn’t really matter in which area you wow, just as long as you do! It could be your decor, letting your patients bring in their own music, free products to take home – anything to make you, and the experience you offer your patients, different from the rest.

8. Run a tight ship – and keep an eye on the numbers

Efficiency is important, so as well as revenue you need to keep a close eye on your expenses. Unnecessary spending can cancel out your hard work attracting and retaining patients. Better knowledge will help you make better decisions. So measure all the key metrics of your business as regularly as you can:

  • Total revenues
  • Revenue streams broken down by treatments
  • Number of new patients
  • Average number of patients per day
  • Most popular treatment
  • Most profitable treatment
  • Percentage of revenues to overhead costs
  • Average spend per patient
  • Return of investment (ROI) for any promotional campaign
  • Patient waiting times
  • Average cost to attract/retain each patient

Getting to grips with this data will help you determine where best to spend your time, money and resources. It’ll also give you useful targets for improvement that you can share with your team.

Cosmetic Courses have offered accredited training courses in aesthetic medicine since 2002. For more information on any of our courses, please contact the team on 01844 318317 or email [email protected].

The following blog has been written by our insurance partners HPPB: 

The abating COVID pandemic changed many things in our lives. For some businesses the impact was immense – we have all missed our trips to the hairdresser and barber who were universally shut. Similarly the beauty, cosmetic and non-invasive aesthetics business was also almost entirely shut down. At MRSL Enterprise we did advise as best we could on where a business could continue to treat patients, but the conclusion there was some patients could be treated with extreme care. Many aesthetics practitioners faced full closure for months with the prospect of no revenue and scantily reduced costs.

Insurance is a major cost for a healthcare business. As the business shuts down so does the risk to insurers. No treatments – no complaints or claims. Motor insurers enjoyed a similar boost as people stopped driving. No car journeys – no accidents. Motor insurers responded by allowing customers to reduce their annual reported mileage and reduce the cost of their insurance.

So what did insurers in the healthcare sector do?

For aesthetics and cosmetics practitioners the team at Healthcare Professional Protection understand that insurers did very little. Some businesses cancelled their insurance and others did not renew it while they were shut down. All of this is understandable – but it actually leaves practitioners more exposed. What is needed in these circumstances is concrete support from insurers.

Many of our healthcare businesses benefited from a suspension of their insurance policy through lockdown. This means that the insurance policy remains active which it has to be to respond to claims. Just about all healthcare indemnity policies have to be active at the time that a claim is received (not at the date of the incident). This means that a business that cancelled its policy in May 2020 would not be insured if a claim arrived in Jun 2020 relating to an incident from January 2020. This concept of the policy being in place but suspended is important for continued cover. The suspended policy meant that the business had to be closed and not undertaking any work. When the business reopened the policy was then extended by the amount of time that it was suspended for no additional premium. There was a maximum extension of three months. The non-technical way to look at this is that insurers recognised that there was a period of no risk while healthcare businesses where shut. Supportive insurers added on the time the business was closed for no additional cost.

A good insurance broker isn’t someone who just collects a premium once a year. A good insurance broker is there to advise you on the risks in your business and to work with your insurer to ensure that your insurance works for your business.

This blog has been written by our insurance partner HPPB, you can find out more about them by clicking here. 

It’s a showing sign of age and a common area forgotten about but what treatments can aid an ageing neck?

In this blog we delve deep into the ageing neck and discuss your treatment options when treating your patients.

Treatment choices for the neck area:

Injectable Skincare: Rederm

Rederm hydrates, stimulates collagen and elastin, aids the conversion of glucose to ATP and significantly improves pigmentation. This half day hands-on course focuses on the benefits of high molecular weight hyaluronic acid over low molecular weight and the positive effect it has on skin quality when combined with succinic acid.

We will look at treating areas that are usually very difficult to treat such as under the eye where the skin is thin, dehydrated and of poor structure, full face, neck and décolletage for skin rejuvenation and lifting and discuss other areas where Rederm is be used effectively.

Microneedling

Microneedling provides a strong collagen production, thickening the dermis which in turn creates significant improvement in pores and acne scarring. This treatment can either be carried out using a manual roller such as a Dermaroller or a mechanical device such as a Collagen PIN. Both are used by causing small pin pricks across the skin promoting a “trauma” and causing the bodies own collagen to accelerate in rescuing the damaged skin thus resulting in a youthful glow post recovery.

Platelet Rich Plasma Therapy

A long standing and results driven treatment within aesthetics, PRP uses your bodies own growth factors in order for the skin to repair and rejuvenate itself. The platelets in the blood are concentrated in clear plasma. Once this plasma is injected into the skin, a large amount of growth factors are released to stimulate the soft tissue regeneration great for treatment an ageing neck.

Lower Face Botox 

Lower Face Botox treatments minimise wrinkles and fine lines by relaxing the nerves to your muscles, the treatment softens wrinkles to reveal smoothed out complexion.

Consistency

It is important to add that when treating such areas as an ageing neck you will need to develop a course of treatments for your patient to achieve optimum results whether this be a course of 6 PRP or an injectable plan. Talking to your patients and discussing their concerns whilst also working within their budget, you can create a results driven consistent plan to leave them with long lasting results. You can find more about our treatment plan advice by clicking here. 

Find out more about training with the UK’s leading aesthetic training provider by contacting our team on 01844 390110 / [email protected]

You can also follow us on all social media platforms by search “Cosmetic Courses” and stay up to date with all things aesthetics and CC! 

Update: Botulinum Toxin and Cosmetic Fillers (Children) Bill

Introduced to the House of Commons in February 2020, the Botulinum Toxin and Cosmetic Fillers (Children) Bill goal is to stop the use of such treatments in under 18’s, making it an illegal offence.

This bill has been produced to safeguard children from the potential health risks of botulinum toxins and dermal fillers although allowing use for assessed medical need such as hyperihidrosis.

After progressing through the House of Commons the bill moved to its third and final reading in the Lords and has now been given Royal Assent coming into force later this year.

Who are the JCCP?

The JCCP (Joint Council for Cosmetic Practitioners) was developed to oversee regulation within the aesthetic industry. Assisting members of the public who are seeking such treatments in finding safe and competent injectors.

They also provide a practitioner register where practitioners must meet stringent entry requirements, sign up to a strict Code of Practice and operate within a new set of standards and competences.

We have worked closely with the JCCP in their quest for a safer industry and have met all guidelines as a training provider to join their education register, only listing those who provide a high standard of training.

The JCCP Aspiration:

“Seeking to become a ‘thoughtful organisation’ that encourages the pursuit of trustworthiness and effective collaboration amongst its partners in order to protect the public and to promote excellence in practise.”

Working together for a safer future

Cosmetic Courses continues to work alongside the JCCP in helping to create a safer future within aesthetics by introducing regulation.

This bill is a great step in the right direction, making it illegal for under 18’s to undergo aesthetic procedures. Whilst there is still more to do to make the industry a regulated one, steps like these bring that goal closer.

Find out more about the JCCP here.

Read up on the Botulinum Toxin and Cosmetic Fillers (Children) Bill here.

It’s been a challenging couple of years for many with a rise in people looking for different career directions. If you have reached a point in your professional career where you are looking for a new challenge or seeking some new skills the aesthetic industry could be the next step that you are looking for. 

It can be daunting entering a new sector or starting up a new business. You need to consider your options and know what you are entering into.

Here is our 10 step guide to kick start your aesthetic career:

1.Researching – is there a demand/ much competition in your area?

In order to succeed within your aesthetic business, you need to make sure that there is a demand for your services. It is crucial at this point to conduct market research and use the collated data to inform your business strategy. It is also a good time to look and see how many other businesses exist and what they are offering to give you that competitive edge.

2.Training in the correct field

In order to avoid no further delays, it is best to make sure that you have completed as much training as you can beforehand. When getting started within the aesthetic industry, we recommend that you start with our introductory Foundation Botox and Filler course  and then build on your skill set and portfolio with more advanced treatments.

3.Business Structure

You need to decide if you will operate as a Sole trader, Partnership or Limited Company. Each with their own set of pros and cons it would be up to you to decide which structure would be best for your business going forward. Now is a good time to get an accountant and decide with him the best way to set-up your business (this can save you money in the long run).

4.Creating a business plan

A business plan is the most important part of setting up a business, as this is the vital document needed for securing the investment to get started. This plan should include your business objectives and will provide you with the clear direction. In addition to this you will need to consider a time frame to plan out how long you want to take to reach your end goal. This plan can also assist you in thinking about the worst case scenario and can allow you to devise a contingency strategy for any unforeseen events that may occur.

5.Naming your business & creating a logo

It is important to ensure that you have an effective name and appealing company logo. This should reflect and portray the type of business that you want to be. A unique name and logo needs to be thought about carefully to ensure that there is no confusion with competitors. If you have the same name or a logo that is similar, this may result in legal action and loss of sales. When creating the logo, it’s a good idea to name the business so that people know what you do. Make sure that you research different designers and shop around to ensure you are getting the best for your business and allocated budget.

6.Funding your business

Many people tend to use their own savings when starting up their own business. In some cases there are grants available, or you may look to take out a loan from the bank (this will require a business plan) Alternatively, you may know someone that is looking to invest their own money into a new business.

7.Finding a location

It is important to consider where your business will be based. How easy is it to get to for your clientele? Is there plenty of parking? Does it fulfil your requirements? Can you look at expanding when the time comes? Do the costs fit in with your budgets? When choosing the correct location and place, it is always worth taking along a trusted friend, colleague or family member with you – two heads are always better than one and it can help you to visualise the final look.

8.Registering your business

You are legally required to register your business with either Companies House or HMRC before you can start trading. Depending on the type of business structure that you decide will depend on the documentation that you will need. There are certain deadlines that you will need to meet when completing this and all the information that you will need to know and the relevant dates can be found on the Government website.

9.Registering your domain name and website

It’s now common practise for many of your potential customers to research online before contacting you. Your website is therefore very important as it will become the key source of receiving enquiries. Use your website to give potential clients all the information they need about your business, your employees, treatments and services that you offer. You will need to register and purchase your domain name for your website first, and then pay for this every year after.

10.Gaining the correct insurance

To be able to practice in Aesthetic Medicine and kick start your aesthetic career, you must have medical indemnity insurance, public liability insurance, building and contents insurance. If you practice without the correct insurances and end up with a claim, this can result in heavy fines and your business may not be able to continue.

Aesthetic Training with Cosmetic Courses |  kick start your aesthetic career!

Here at Cosmetic Courses we offer support right the way through your aesthetic career from choosing which course to start with, creating tailored training packages to meet your requirements and business support to help you become a successful practitioner. But what makes us stand out from other training providers? We are one of the only aesthetic training providers led by a Consultant Plastic Surgeon, we have been training delegates since 2002 so we know what it takes to become a safe and competent injector and we place a real emphasis on practical-based training.

If you would like more information on the courses that we offer to help you get started in aesthetics then please feel free to contact one of our course co-ordinators: 01844 390110 / [email protected]

Since we began training in 2002  our aesthetic training courses have always been with live models.

We believe that the best way to learn and to leave feeling confident is to gain that real life patient and practitioner experience, something which makes our training stand out.

Along with the 1000’s of delegates we train annually we also treat over double that in patients every year. Over the years we have built a vast database of loyal models who trust in our service, from different age groups, ethnicities, and skin concerns.

Why Choose Aesthetic Training Courses with Live Models?

There are many reasons why you should choose a training provider that uses live models like ourselves, below are some of the points listed:

  1. Valuable patient and practitioner experiences from consultation, treatment plans, treatment, and aftercare.
  2. Understand the different types of patients, learning that aesthetics is not a one size fits all.
  3. Learn the importance of product selection and placement for each patient.
  4. Improve you bed side manner when treating and dealing with patients.
  5. Learn how to deal with possible post treatment issues should they arise
  6. See the effects of aesthetics treatments first-hand with your own work.

Prosthetic heads

We regularly have delegates attending our follow-on courses who have had basic level training on ‘heads’ with other training providers. They book with us to gain valuable hands-on experience but on attendance of our courses they feel their practical skills are inferior to those delegates who have completed training with us previously. Unfortunately, they often end up revisiting the foundation techniques on live models so that they feel confident to progress. Although the courses are often substantially cheaper using ‘model heads,’ we believe it is best to invest in the highest standards of training to help your aesthetic journey to thrive.

By training with live models and receiving this vital experience under the supervision and guidance of our expert training faculty you are experiencing real life situations that will leave you confident to start treating your own patients.

Prosthetic heads can be a great starting point for a nervous injector or those wanting to practice new techniques but it is important to also gain real life experience with live models whilst in the training environment too.

Treat under our expert trainers supervision

Our medical expert trainers will spend time ensuring the theoretical aspects of the treatments are understood and then they will perform a demonstration within your small group or 1-2-1 setting so that practitioners feel confident to move onto the practical session.

Our trainers will then assist you in performing your treatments on a live patient, standing by your side, and guiding you the whole time.

100’s of reviews from happy models

Our patient care and safety is important to us, each patient that comes through our door for treatment within a training setting is treated with the same care as if they were walking into a private clinic.

Each patient has also undergone pre assessment screening by our team to make sure they are eligible for treatment, completed our consent and medical forms along with participating in consultations with our medical team to discuss treatment options and what they want out of their time with us.

You can see for yourself with our 100’s of reviews by happy models here.

 

As vaccines continue to roll out in the UK many questions are arising on the side effects, one in particular about the use of aesthetic treatments alongside vaccines.

Can you have filler if you have had the vaccine?

It has been drawn to the industries attention of research carried out in the United States where in 15,184 patients who had the vaccine (Moderna) and then dermal filler, 3 of which experienced swelling in the area of injection, more than usual.

The three who experienced this were treated and monitored immediately with no adverse effects.

Media outlets who have noted this side effect have shared some misleading information, causing some aesthetic treatment goers across the globe to rethink the decision of having the vaccine in order to continue with their treatments.

Whilst we take all side effects seriously and continue to investigate, we do not recommend forgoing your vaccine in order to have aesthetic treatments.

From continued research and talking with leading pharmaceutical brands such as Teoxane, it has been noted that patients should wait 2 weeks after their vaccine before having the treatment or wait 3 weeks after the vaccine before having treatment.

Anything that stimulates our immune system such as a vaccine has the potential to cause our body to recognise filler as foreign which can lead to an inflammatory reaction. We can help to avoid this by leaving a gap between vaccinations and treatments.

Can you have botulinum toxin treatments if you have had the vaccine?

At present there is no information of side effects caused by vaccine and botulinum toxin treatment. As the injection is performed straight into the muscle it is bypassing the flowing nature of vaccine and filler placement.

Can you have chemical peels, microneedling and laser treatments if you have had the vaccine?

Again, there have been no side effects bought to the industries attention on the combination of vaccine and skin treatments. As skin treatments are on the surface and superficial layers of the skin it does not affect vaccine placement, therefore skin treatments can carry on as usual.

What can I do as practitioner to ensure patients safety?

We understand it can be daunting, especially scrolling through social media and the news finding false and scaremongering information.

Firstly, we recommend talking to your insurance provider, making sure you are ready to go and you are covered for any reactions that may happen.

Update your consent forms to state about waiting times after treatment and receiving the vaccination.

Make sure you talk to your patient about the side effects that have been highlighted, transparency is the best when it comes to situations like this and your body language will say the most. Just by informing them and having them sign to say they have understood will cover you and ensure patient and practitioner safety.

At present, the swelling side effects are treated like nodules using antibiotics and hyalase with monitoring by the practitioner to ensure a safe recovery. If swelling does not improve then a course of steroids in recommended.

Lastly, make sure you are well trained to deal with complications, and you have spent time understanding the latest information, continued learning will help you to make the right decisions and perform safe treatments.

Our support lines are open for our delegates on 01844 3901110 / [email protected]

Find out more about our online complications course and enrol here: https://academy.cosmeticcourses.co.uk/aesthetic-complications-online

Please note this article was published in April 2021.

At Cosmetic Courses we continue to strive to offer the best for our delegates, ensuring our courses and qualifications leave you feeling confident and qualified. We are pleased to announce that our new VTCT OFQUAL regulated Level 7 Diploma in Injectables for Aesthetic Medicine now has JCCP approval.

What is the Level 7 Diploma in Injectables for Aesthetic Medicine?

The Level 7 Diploma in Injectables for Clinical Aesthetic Treatments is an VTCT awarded qualification. This competence based diploma is aimed at doctors, dentists, nurses and midwives who hold a current professional registration. It has been created in line with the HEE and JCCP guidelines relevant to the administration of Botulinum Toxin and Dermal Fillers.

The diploma will provide you with the relevant knowledge and practical skills to safely perform the following procedures independently:

  • The use of Botulinum Toxin to treat glabellar, frontalis and crow’s feet
  • The use of Botulinum Toxin to create a brow lift
  • The use of Dermal Fillers to treat nasolabial folds, marionette lines, oral commissures, lip augmentation and basic cheek augmentation

This Diploma is an industry-recognised qualification for both medical professionals considering a career in aesthetic medicine as well as those who are already practicing but are looking to obtain formal recognition for their knowledge and skills.

Who are the JCCP?

The JCCP (Joint Council for Cosmetic Practitioners) was developed to address the ongoing issues with the lack of regulation within the aesthetic industry. Working to bring awareness of safety within the surgical and non surgical sector through accredited qualifications and by educating patients in their practitioner choices.

What does it mean for the Level 7 to be JCCP accredited?

“There are many high-quality training providers working in non-surgical aesthetics however there are many who are offering sub-standard and unrecognized qualifications, supported by questionable accreditation routes and who are using misleading marketing tools to attract trainees.” – JCCP website on training providers.

At Cosmetic Courses we are proud of our JCCP accreditation as it means we have passed and met all requirements ensuring we are offering exceptional training for our delegates.

Our team have worked hard in ensuring our centres, support teams, trainers and qualifications meet all requirements to maintain the highest standards of education within the medical aesthetic industry.

The JCCP Education and Training Provider Register has been established to:

  • Enable Education and Training Providers in aesthetics to demonstrate ‘best practice’ in education and training provision.
  • Identify courses, programmes and qualifications that have been accredited by recognized awarding bodies.
  • Enable practitioners to clearly evaluate the value and status of education and training programmes on offer.
  • The JCCP has established strict entry requirements & premises standards for the Education and Training Provider Register

Talk to one of our dedicated Level 7 coordinators today to find out more about the diploma are available routes for you: 01844 390110 / [email protected]