Clinical Director of Cosmetic Courses Adrian Richards answers “how do I decide on a price point for the cosmetic treatments I offer?”

This may seem obvious but the first point to remember is that you need to make money. As you start out your practice you are likely to be treating friends and family. It’s important that you don’t offer these treatments for free as you still need to cover your costs. The same then applies when you start marketing yourself.

It’s easy to think that the best option is to put your prices as low as possible to try and attract new clients. However you don’t want to  undercut yourself. You will also find it hard to increase your prices as you become more experienced if all your patients are used to a low price.

Your price will need to cover your costs so that you make a healthy profit margin per patient. Your costs include:

  • Products
  • Consumables
  • Training costs
  • Insurance
  • Premises

You also need to consider what your competitors are doing. It’s important to benchmark yourself in between what others in your local area are offering for their services. The best place to put yourself is in the middle of competitors, that way you aren’t selling yourself cheap but you aren’t too expensive.

Always remember to value yourself, training with Cosmetic Courses means you are practicing at an extremely high level. Your treatments are worth money because of your training. Be fair to your patients in the pricing but also remember that price can sometimes mirror quality.

Aesthetic Training at Cosmetic Courses

At Cosmetic Courses we pride ourselves on the support we provide you once you have completed your aesthetic training.

Our experience in medical aesthetics has taught us that is can be very daunting setting yourself up as an aesthetic practitioner. Therefore we do as much as we can to support you with both clinical and business advice.

Aesthetics is a journey. It requires determination and dedication but is an extremely rewarding career path. For more information on our aesthetic training courses or to speak to our friendly team about your training options please feel free to contact us.