Lord Alan Sugar selected his business partner-cum-reality TV winner last week and will be backing a chain of Botox and skin clinics to appear on British high streets.

The businesswoman/winner is 24-year-old doctor, Leah Totton, who impressed the business impresario with her ideas and her business acumen, despite having no previous experience within industry, having only worked in medicine prior to appearing on the BBC show.

Totton said that she hopes to increase the quality of non-invasive procedures such as Botox and fillers that are available on the market, and says she is well-placed to do so, given her medical credentials. However the industry itself has been quick respond to her claims, instead suggesting that her lack of sector-specific training will actually do more damage to the reputation of the industry than good.

Spokesperson for BAAPS and consultant plastic surgeon James McDiarmid said:

“Having Leah Totton running Botox clinics is like saying that someone, aged 17, who has just passed their driving test can be a Formula One driver.”

He also lambasted the BBC for the apparent “trivialisation” of cosmetic surgery.

The plans for the clinics are to offer non-invasive procedures such as Botox, chemical peels and fillers.

Cosmetic Courses offer a wide range of aesthetic training courses to medical professionals looking to enter the cosmetic industry.