How To Market Your New Medical Aesthetics Business | Botox Training Marketing

After you complete your botox training or dermal filler course, you will naturally be raring to go and get started with setting up your own medical aesthetics business. However, one of the main hurdles to jump over in making a success of your medical aesthetic business is the way in which you market yourself. In this Blog, Cosmetic Courses share some Tips for Botox Training Marketing:

1. Print Advertising

Most new aesthetic practitioners initially start with print advertising (local newspapers, fliers, maybe even cheaper local glossy magazines). Whilst this approach may work for some people, it is quite an outdated method of medical aesthetics marketing and can prove very expensive if not approached smartly and monitored carefully. Traditional print advertising essentially falls into ‘local’ and ‘nationwide’ audiences but the average start-up business will be aiming at the local publications to begin with. Even here, where the advertising costs are cheaper, our advice is that there is always room for negotiation: do not take the advertising cost quoted in the publication or by the sales rep. as gospel – be prepared to haggle, stand your ground and you will find that you can get a real bargain (especially just before print closes). Research your desired client’s demographic very carefully and make sure that the publications you are advertising in really are aimed at them or the response could be poor / made up of timewasters. Always ask the readership of the publication to see how many people it actually goes out to (some which seem like a great offer actually have a tiny readership so your chances of getting much work from them are slim). And check out the legal implications before handing out fliers – at local events, for example, you may need to get permission from your local authority (and are very unlikely to be able to specifically advertise medical aesthetic treatments, so be careful not to violate any trading standards!)

2. Online Advertising

Much more of-the-moment and with (potentially) the ability to reach a far bigger audience at once, online advertising for medical aesthetics has become increasingly popular with aesthetic practitioners. You can set up a free medical aesthetics website relatively easily these days if you are fairly tech-savvy, or for a small price if you need to get help. However: please do be warned that this is just the start of the process. There are hundreds upon hundreds of websites out there advertising medical aesthetic services…the challenge is to get yours indexed and found by anyone searching on the big search engines (Google, Yahoo, Bing etc.) This is a process known as SEO and involves clever use of keywords (the most commonly used words related to your industry that potential customers are searching at any given time), regularly creating and updating content (information, photos, blogs, maybe videos and social media usage linked to your site can really help you get increased rank and visibility quicker too). If all this sounds like complete gobbledygook to you then chances are that you may have a bit of learning to do before you embrace this form of marketing, or you might need to employ someone to help. This is, of course, a Catch 22 as you need to be earning before you can start employing! Do not be put off, though – there are abundant sources of helpful information about SEO and optimizing your site for the search engines…particularly good ones are SEOmoz and Mashable. If you just want to advertise without getting too involved with any of that nitty-gritty stuff, online sites like Gumtree provide quick and easy access to large numbers of potential clients and have options ranging from completely free – approximately £49 per week depending upon your region and the level of visibility that you want for your advert.

3. Word of Mouth

It may be horribly boring, but building up a great reputation via word-of-mouth really is a great way to build yourself a client base. The trouble is that it’s a slower approach than most medical aesthetics practitioners like. Start off with friends, family…anybody who would like botox and dermal filler treatments from you. Encourage them to spread the word. Perhaps offer a ‘refer a friend’ scheme where for each entirely new client who refers a friend, they get a small discount off their next treatment. If you have Social Media pages like Facebook and LinkedIn, encourage clients to leave reviews / endorsements. Try to form a link with an established business, perhaps, like a hair salon or existing medical aesthetics clinic (at least initially). Even if you ideally hope to be independent or freelance, this could be a good stepping stone to get reviews, spread the word about your new talents, link-build and hopefully create a client base. Whilst we never advocate stealing clients from another business (this is simply dishonest and poor practice), the networking that you do whilst working alongside others can help you greatly when you branch off alone.

Final Words of Wisdom for Botox Training Marketing

  • Whatever your method of marketing, always remember to ask “Where did you find us / hear about us?” It is vital that you do this consistently or your marketing efforts are wasted because you have no idea what is bringing clients in and what is not, so you could be spending money on completely the wrong types of marketing.
  • Get into the habit of taking down contact details from every enquirer, whether they book or not. These will form the basis of your ‘marketing database’ – a list of emails, addresses and phone numbers that you can use to sell to in the future on an ongoing basis. Remember that once you have these and as you add to the list, you have a responsibility under Data Protection to look after these details, not to spam them with constant heavy sales pitches and to always give them the option to ‘opt out’ of future promotions.
  • Remember that saying the words ‘Botox’ or ‘Botulinum Toxin’ in a sales-orientated manner violates MHRA standards. So always be careful to use alternatives like ‘wrinkle-reducing treatment’ or ‘anti-ageing injections’ instead!
  • Words are everything – keep track of the language you are using, split test and be prepared to vary it. If something isn’t bringing in clients, change it and try saying it in a different way.

We hope this Botox Training Marketing Blog has been helpful. Cosmetic Courses are market leaders in both Cosmetic Training Courses for medical professionals and providing medical aesthetic marketing advice. If you would like more information about training with us, Book Online now or call our friendly team on 0845 230 4110.

It is perhaps unsurprising in America’s compensation culture.  A controversial product like Botox is a bit of a sitting duck for legal allegations and, in April this year, manufacturers Allergan found themselves at the centre of exactly such a court battle.

After claiming that Botox injections left him with Brain Damage, 67-year-old Douglas Ray Jnr was awarded a whopping $212 million in compensation from Allergan. His is one of 3 court cases brought against Allergan, linking Botox to Brain Damage (the other 2 will be heard later this year). An inevitable media-frenzy followed.

This is despite the fact that no firm evidence was produced definitively proving Botox to be the cause of Mr Ray Jnr’s symptoms. Allergan also protest the allegations that they provide inadequate information about the potential risks associated with the drug. The company are now challenging the charges.

So CAN Botox cause Brain Damage?

Of course, regardless of our skepticism about the “trigger-happy claims” tendencies in the U.S., allegations such as these are bound to have patients – and practitioners – concerned.

At around the time of this court case, The Journal of Neuroscience (April 2nd issue) featured an Italian study conducted on adult rats. Type A Botulinum Toxin injected into one side of the rats’ brains was demonstrated to appear on the other side as minute protein particles. The ‘Botox causes Brain Damage’ media frenzy began, neatly tying in with the Allergan court battle.

Yet, as Fabulously40 bloggers Lois Stern and Patty Kovacs point out, the rats received purified botulinum toxin. The Botox typically injected into patients is not the same. And although migration of protein particles might be worrying, it cannot be taken as definitive proof of brain damage. In fact, senior Harvard surgeon Gary Borodic emphasises: “There is nothing in this paper that says these injections will damage neurons or that there are long-term side-effects.”

Be Careful of Misinterpreting the Facts

 The fact that the Journal of Neuroscience article could create such media hype, despite being based on very little solid theory, has to make Practitioners also question the basis of the court case against Allergan.

For starters: what actually constitutes “Brain Damage”? Very few articles about this case actually describe Mr Ray Jnr’s symptoms in tangible detail (though this does not necessarily mean they are not physically as well as mentally present). And of the 2 other upcoming cases against Allergan, at least one of them (according to sideeffects.net) ‘linked the [Botox] injection to a person’s limited ability to perceive the emotions of others’. This seems a rather woolly definition of Brain Damage. It also reminiscent of the symptoms of Autism, bringing with it the connotations of another recent media hype surrounding an injectable drug treatment: the children’s MMR injections.  As earlier stated: any controversial drugs or treatment programme becomes a scapegoat for criticism and compensation claims. But it is very hard to prove a definitive link when you are talking in terms of emotional capacity damage.

Secondly, it must be pointed out that Mr Ray Jnr did NOT receive Botox treatment for lines or wrinkles. By not clarifying this, the media has generally allowed the public to  think that he was…and therefore created the mass panic of hundreds of Botox affeciendos! He was in fact having treatment for hand tremor and writer’s cramp.  One of the charges brought against Allergan by the Justice Department are for promting Botox for “off label” use such as these,plus migraine headaches, juvenile cerebal palsy etc. All of these uses for Botox require different concentrations and methods of treatment which may involve a greater element of risk and have been tested for less time, on a lesser number of patients than Botox treatment for wrinkles.

In the Journal of Neuroscience featured study, the rats were injected directly into their brains…hardly a realistic testing condition for patients receiving treatment in standard cosmetic procedures. However, perhaps “off label” uses of Botox should be approached with greater caution until further investigations are carried out.

Finally, Douglas Ray Jnr’s ‘significant and catastrophic injury to the brain’ came about not through the Botox treatment itself but as a result of ‘severe accute immune reaction’ (BNET). This is where the charge against Allergan for failing to provide adequate information about the possible side-effects and risks of Botox comes into place. It is the duty of all good Aesthetic Practitioners to sufficiently warn their patients that, as with all drugs, Botox is not without risks. However (and especially in the case of the dosages used for anti-wrinkle treatment) these risks are well tested and marginal. A case like Mr Ray Jnr’s would be the absolute exception, not the norm.

And this is why, although it is of course important to express concern and to do your research when cases like the Allergan Botox Brain Damage trials come to light, we do not feel that Cosmetic Practitioners need to be putting Botox on the backburner just yet.

Article by Cosmetic Courses, leading UK providers of Aesthetic Injectables training (Botulinum Toxin and Dermal Fillers) to medical professionals. Call 0845 230 4110 for more details, or visit our website.

First Migraines, now Asthma…what else can Botox Treat?

We are not skeptics about the wonders of Botox, or Botulinum Toxin Type A.  We are, of course, already familiar with its potential for smoothing fine lines and wrinkles, treating excess sweating (hyperhidrosis) and even of its medicinal uses for an array of good: from Essential Tremor to Multiple Sclerosis and Cerebal Palsy (almost any condition involving involuntary muscle movement!).  More recently, those in the Medical Aesthetics industry have heard of the potential to treat their patients with Botox injections for Migraine. And now, the most recent development launched in Australia on Tuesday, comes testing of Botox as an Asthma alleviant.

Monash University tests Botox for Vocal Exhaustion
The research, conducted at Melbourne’s Monash University, involves particularly severe asthma cases….and Botox injections directly to the voicebox!

The focus is ‘vocal exhaustion’: as the Telegraph has reported, ‘half of people with asthma also have voicebox spasms that can make it difficult to exercise or perform other normal activities’.  The theory is that using Botulinum Toxin Type A to work its paralysing magic on the voicebox will stop the spasms, allowing severe asthma sufferers to resume normal standards of breathing and activity.

Is Botox to the Throat really Safe
Botox is already used for other vocal chord disorders (like spasmodic dysphonia) so there is definitely logic behind this line of thinking and it could well work…if patients can be persuaded to have shots of paralytic toxin directly to their throats! The trials (lasting a year and initially conducted on 60 patients – 30 real, 30 placebo) are only based in Australia for now and the USA and UK are likely to take a little more persuading before theydecide to go ahead with similar research.  For now, these countries are probably happy to sit back and watch with interest as director of respiratory medicine, Phil Bardin, and his team conduct the pioneering study: particularly as they are currently only “reasonably reassured that it’s safe”. Temporary quietness of the voice, however, is the only side-effect that they claim to be expecting.

One thing is for sure: continued research like this does show the credibility of Botulinum Toxin as a career path for Medical Professionals….this is not just a “Beauty” sector and there is a great deal of good, potential for pioneering work and health treatments which can be performed once you choose to train in Botox techniques.

Question :

Dear Cosmetic Courses,

I have just seen your video on youtube about reconstituting Azzalure and it was very helpful.

I understand the units are not the same as Botox.

Could you point me in the right direction to find what is equivalent?

I have looked at all the Azzalure literature and it looks to me that they are only promoting it for the glabellar area and therefore have only given units for that area.

I am assuming that it is fine for other areas too and wondered if you could give me any guidelines on dosage/units for other areas.

Can you also tell me where you are based.

My initial training was with another leading company. I do a lot of post graduate dental courses and feel I would have preferred a training course that was a bit more professionally presented rather than just a money making machine.

 

 

Answer :

Thanks for your question.

Azzalure,  like Vistabel,  is only licensed for use in the glabellar area.

It is, however, given in other areas – the forehead and crows feet –  like Botox and Vistabel.

I tend to make up a syringe of Azzalure with 1ml of bacteriostatic saline and use like Botox.

Azzalure comes in 125 unit vials which is roughy equivalent to 50 units of Botox or Vistabel.

I hope this helps.

Please feel free to contact us again on 0845 230 4110 if we can be of any further help. We are based at the National Cosmetic Training Centre in Princes Risborough, Buckinghamshire.

 

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IHAS is the regulation authority for Botox and non-surgical treatments launched by the UK government.

This is supported by a website – “Treatments You Can Trust”.

Under this  voluntary scheme, clinics can register with the IHAS organisation and are then regularly assessed and audited.

Says Mr Adrian Richards (Expert Cosmetic Surgeon and founder of Cosmetic Courses training centre), “Whilst I think regulation is certainly necessary in the industry, my main concern with the IHAS is that it is voluntary.

This means that some clinics will register and others will not, without it being mandatory for any clinic to register.

The paperwork required to register is very extensive and time consuming, and there is a significant cost to a clinic to register.

The government budget for publicising the IHAS scheme is relatively small and I am by no means sure that it is sufficient to adequately publicise the scheme to the general public.”

Mr Richards’ concerns are therefore that the scheme is:

(1) time consuming and costly;

(2) voluntary; and

(3) may not be publicised well not enough to the general public to gain general acceptance.

Cosmetic Courses hope that Mr Richards’ concerns are proven wrong.

Only time will tell whether the IHAS regulation scheme will be an effective way of policing the Botox and Dermal Filler market in the United Kingdom.

Going into business with Botulinum Toxin does not have to be all about banishing wrinkles and filling-in frown lines.

To the contrary, a number of techniques with Botox (particularly the Advanced Level procedures) allow sophisticated re-sculpting such as the Cheek and Jowl Lift or Platysmal Band treatment.  Others offer greatly increased standards of living to patients in terms of improved confidence and well-being: these are far more than “aesthetic” procedures and there is no finer example than Hyperhidrosis Treatment.

Hyperhidrosis is just a fancy name for excessive sweating. In about 1.0% of the population (according to The Hyperhidrosis Support Group) the sympathetic nervous system works at an overly high level. This means that, instead of simply regulating body temperature, Hyperhidrosis sufferers sweat profusely from certain body parts, often at inappropriate times, causing extreme embarrassment.

The most common areas for patients to experience Hyperhidrosis are:

  • The palms of the hands (Palmer Hyperhidrosis)
  • Soles of the feet (Planter Hyperhidrosis)
  • The armpits (Axillary Hyperhidrosis)
  • Also: the face, head, groin and back.

So Where Do You Come In?

Firstly, you need to be confident in diagnosing Hyperhidrosis rather than simply heavy sweating. If you are unsure, you could always suggest that the client sees their GP first and asks for a referral.

Excessive sweating is not always due to Hyperhidrosis: it can be because of illnesses, such as hyperthyroidism, psychiatric disorders, menopause and obesity. It is obviously important to consider these possibilities. According to Dr Prashant Murugkar in Body Language Magazine, there are other characteristics to look out for when making your diagnosis:

  • In Secondary Hyperhidrosis (where the cause of excessive sweating is known) you should expect the patient to also have a Thyroid disorder, Diabetes Mellitus, Menopause or similar which could be responsible.
  • In the more common Primary Hyperhidrosis (where the exact cause remains unknown) things to look for include: patient aged 25 years or over; family history of similar problems; excessive sweating beginning suddenly over the past 6 months; sweating so badly that it is interfering with daily activities;  excessive sweating stops when the patient is asleep.

The Iodine Test is commonly used for diagnosis. Apply 2% iodine solution to both armpits, allow to dry then brush corn-starch powder onto the area. If the light brown colour turns dark purple, this is a positive test for sweat.

Treatment

 

As Dr Murugkar quite rightly recognises, Hyperhidrosis is often underdiagnosed and undertreated. This is despite the fact that 1-2% of the population suffer from the problem and it causes great embarrassment and discomfort. Many Hyperhidrosis sufferers refuse to wear any colours other than black or white to try to hide their sweat patches and hate public situations. The NHS has no specific guidelines for Hyperhidrosis and many GPs are unsure what to advise. This leaves a huge niche in the market for trained medical professionals who can offer a sensitive, professional service to help Hyperhidrosis sufferers.

Apart from Antiperspirants (of which strong roll-on gels and powders like Driclor are an option), the only known successful treatment for Hyperhidrosis is Botulinum Toxin Type A.

You can choose from Botox or Dysport for your Botulinum Toxin Type A. The purified neurotoxin, derived from clostridium botulinum, blocks the over-active release from the sympathetic nerve fibres triggering the ecrine sweat glands.

Using a very fine needle, small amounts of Botulinum Toxin solution are injected into 10 to 15 places about 1cm apart and spread evenly in each armpit. Sometimes a dye is used to show up the areas where sweating is greatest and where the injections should be placed. A course of treatment takes about 30 minutes.

Within 1-2 weeks, most patients have benefit from Hyperhidrosis Treatment with Botulinum Toxin, which usually lasts 6-18 months.

Hyperhidrosis Treatment is well worth training in. It is simple to administer if you are a trained medical practitioner. Moreover, as Dr Murugkar neatly summarises,in terms of benefits of training in this Technique, ‘Relief from the misery of Hyperhidrosis tends to be a very rewarding achievement and creates satisfied patients for the practitioner’.

Happy patients; Happy practitioners…..Happy Hyperhydrosis Training!

Cosmetic Courses offer expert fully supervised Hyperhidrosis Training to medical professionals as part of our Advanced Level Course. We can also offer Advice and Support in setting up your business using this Technique. Call us today on 0845 230 4110

Back in March, The Consulting Rooms’ Ron Myers reported on the medical aesthetic industry’s “hot” controversy: should Beauty Therapists be allowed to inject Botulinum Toxin and Fillers?

Traditionally, as at Cosmetic Courses National Training Centre, training in botulinum toxin and dermal filler treatments has been the exclusive domain of the medically qualified. Cosmetic Courses lists surgeons, registered nurses, opthamologists, doctors, dermatologists, dentists, dental hygienists, dental therapists and certain paramedics amongst its accepted delegates; no mention of Beauty Therapists, despite the hundreds of calls a year from eager candidates.

The logic behind this is strong. To date, the Independent Healthcare Advisory Services’ (IHAS) Treatments You Can Trust Register has refused to provide quality assurance accreditation to cosmetic injectable providers who do not fall into the above job fields. This is typical, Cosmetic Courses Coordinator Rachael Langford confirms, of industry attitudes generally. Insurance is very difficult to obtain to train non-medical delegates in cosmetic injectables and, in our experience, a Beauty Therapist is likely to have a very tough time finding insurance to set up their business afterwards. As Ron Myers points out, the manufacturers and major suppliers themselves of these products do not support their use by non-medically qualified practitioners, which surely speaks volumes.

Many Beauty Therapists are keen to come on botox® training courses, however, and very vocal about their rights to become Medical Aesthetic Practitioners. In such difficult times of economic recession, practitioners from all backgrounds (Myers acknowledges) ‘want to generate an income from this evolving market segment’. As Dr. Phillip Dobson points out,  technically there is nothing illegal about a Beauty Therapist administering botulinum toxin (if a doctor or dentist has signed the scripts for them) and dermal fillers, so long as they do not mislead their patients into believing that they are medically qualified; it all comes down to patient consent. Many Beauty Therapists who telephone Cosmetic Courses argue that they have a better understanding of the skin than, say, a dentist and a number of them have already attended anaphylaxis or resuscitation training. They claim that there is too much “superiority” and “snotty remarks” in the industry and they may have a fair point; even amongst those who are accepted to inject, some Cosmetic and Plastic Surgeons still frown upon Dentists and Nurses who do so. Now an organisation called the CTIA (Cosmetic Treatments and Injectables Association) has been founded to challenge the exclusion of Beauty Therapists from cosmetic injectables, on the understanding that all practitioners should be inspected regularly for quality.

Yet as Dr Samantha Gammell, President Elect of the British Association of Cosmetic Doctors (BACD) maintains:

“A one day training course does not provide non-medically qualified ‘therapists’ with the depth of knowledge required for these types of treatments nor the understanding or skills to deal with the complications that can occasionally arise from them. The public needs to protect themselves by demanding to be treated in a safe medical environment by a competent, well trained cosmetic doctor or a suitable healthcare professional who makes the patients interests his or her first concern. It may be cosmetic but it is still medicine.”

Whilst Cosmetic Courses sympathise with the frustration of Beauty Therapists, founder Mr Adrian Richards emphasises that we fully support the BACD. “At the end of the day,” says Mr Richards, “dermal fillers and botulinum toxin are injectable substances that can cause harm. We believe they should only be used by trained medical professionals with the appropriate training. This is why we set up Cosmetic Courses, to offer the highest standards of training and make every effort to ensure that the safety of patients is of paramount importance.” The Cosmetic Courses team are looking into possible alternative training options for Beauty Therapists rather than injectables, so that they can still support their enthusiasm for the Medical Aesthetics industry…more on this coming soon!

Many people are fighting to reverse the effects of aging. Now with an alternative to plastic surgery, less invasive facial treatments are being sought after. Some of theseFace Lift include, laser treatments, injections of Botox and dermal fillers.

These treatments are great for those aging employees who are trying to stay younger looking so as to stay competitive in the job market. There are also professions where you want to look younger, like the others to fit in. You don’t want the age to start showing on your face. With the economy being so fragile, these treatments are a lot less expensive to obtain.

New dermal fillers are an excellent way to correct sagging cheeks and laugh lines. These fillers are made of a complex sugar that is found in many tissues in the body called hyaluronic acid. The most popular treatment is one an injection to treat expression lines between the brows and on the forehead. This popular treatment is called injectable botulinim toxin.

These less invasive treatments are being chosen over plastic surgery because they are only a fraction of the cost with much less recovery time. These treatments can cost anywhere from $400 to $1000 with a few hours recovery time, some injections can even be done on your lunch break, while a facelift can cost anywhere from $6,000 to $15,000 and take weeks to recover. The only downside is that people are spending thousands of dollars getting treatments repeated for maximum results which can end up costing you more than the facelift would have.

Many plastic surgeons have turned their businesses to offering these fillers and injections, as their surgery business is declining. However, there are some issues that fillers and injections will not correct, so plastic surgery is required. It has been estimated that plastic surgeons are accumulating over 50% of their income from fillers and injections, like Restylane and Dysport.

There is a growing concern among experts that people will be on the bandwagon to try any new thing that becomes available. This can put their health at risk and it is best to stick with the methods that are proven to help, rather than gamble on a new, untested method.

Botox and other similar treatments are causing thousands upon thousands of animals a great deal of suffering due to painful deaths.

Recent figures are now showing that mice used in laboratories are now being used invery controversial drug toxicity tests and have now doubled in the European culture between the years of 2005 and 2008 in an increase from 33,000 to 87,000.

In accordance to the leading authorities in the world in regard to animal experiments, thisdramatic rise is best explained by the increase in face lifts.

Experiments on animals being tested for cosmetic reasons have been banned in countries such as Europe. Despite this fact, Botox treatments are now being classified as pharmaceutical medicines. Batches upon batches of Botox are injected into many groups of mice and the increased doses cause over half of the mice to perish.

While some doctors use Botox to treat muscle spasms or chronic sweating problems, Botox is better known for the treatment of wrinkles.

In more recent years, celebrities like Katie Price have undergone Botox treatment.

No animals should have to undergo any suffering for the benefit of the beauty industry nor should they have to endure the painful deaths associated with harmful Botox testing.

As fashionable as Botox is becoming in today’s world now means that there will be more and more tests performed on animals in the near future.

Botox was developed in the United States of America. There are other rival facial lift products such as Azzalure manufactured in Aspen. All Botox products are created from a chemical called botulinum which a deadly toxin.

To test for dilution and potency levels of safe doses, manufacturers use the very controversial LD50 test on animals. This test involves injecting sufficient quantities of this drug which, in turn, kills at least 50 percent of the mice being tested. Most mice given Botox end up suffering severe respiratory problems, paralysis and end up dying from suffocation. The International Humane Society has stated that the SNAP-25 test should be used as an alternative oftootox.

Botox is classified as a medical drug which is licensed for conditions such as blepharospasm, hemifacial spasm, focal spasticity for cerebral palsy, cervical dystonia, upper limb spasticity within adults whom have suffered stroke or heart attack as well as severe axillary hyperhidrosis. Botox has also been used in recently treated chronic migraines within the United Kingdom.

Botox is a dangerous and inhumane procedure that should be banned. For humanity’s sake, we need to take all necessary steps to stop the use of Botox on animals.

A surgeon in Vancouver is using Botox to relieve muscle pain for breast cancer patients. Botox injections are used to ease muscle pain for those who have had their breasts removed due to breast cancer surgery. In fact, some breast cancer survivors state that they have received 100 percent pain relief using Botox injections in the chest wall.Doctor Allen Babriel and his team in Vancouver in the Southwest Medical Group have been using Botox injections to relieve muscle pain in breast cancer surgery patients. Some patients who have had breast removal surgery twice have been astonished at the difference in pain levels with and without the Botox injections.

Breast cancer survivors who were to have reconstructive surgery had expanders placed in their chest walls to form the proper shape within the chest wall to perform the reconstruction at a later date. But patients have long complained about the extreme discomfort of the expanders, which is described as being like a severe muscle cramp.

In tests in his practice, Doctor Allen Gabriel tested Botox injections on 30 mastectomy patients. Fifteen of the patients were given a saline solution placebo, while 15 patients were given Botox injections. The mastectomy patients who received the Botox injections showed a huge decline in pain. They expressed that they were in much less pain than were the patients who received the saline solution placebo injections. Doctor Gabriel and his team were thrilled to find a solution to the long-standing problem of post mastectomy pain for those who were to undergo reconstructive surgery and had previously had to endure the pain of chest expanders.

Unfortunately, Botox injections are expensive. Thanks to a grant provided by the Southwest Medical group, Doctor Gabriel can provide the injections for free for breast cancer survivor reconstruction patients. The Southwest Washington Health System, who is sponsoring the Botox injection for breast cancer patients study, is providing free Botox injections for those participating.

The amount of pain and suffering that breast cancer surgery patients have to endure just because of the surgery itself is quite significant. Those preparing for reconstructive breast surgery after a mastectomy have had to go through quite a bit more pain because of the chest wall expanders used to prepare their bodies for reconstructive surgery. Dr. Allen Gabriel and his team have been gratified to discover that Botox injections can save their patients much suffering.