Professional beauty experts contend that the key to a youthful appearance is the lips. If your lips are full and young-looking, other age-related flaws such as crows’ feet and frown lines become less noticeable in your overall appearance.

While such environmental factors as sun exposure adversely affect your facial features, the aging and thinning of your lips as you advance in years depends largely on your genes. You can prevent looking older than you feel by being proactive and correcting the demise of the thickness and plumpness of your lips. Additionally, if you are young but want more volume to achieve that ideal look of “kissability,” there are both temporary and permanent cosmetic fixes to give you the lips you desire.

Temporary Cosmetic Enhancement

Temporary treatments to replace the youthful lip fullness that time begins to take away include such injection programmes as Botox and collagen. While Botox works beneath the skin to immobilize the muscles that govern your facial expressions, thus smoothing those wrinkles that become apparent when you frown or smile, collagen injections actually plump up your lips, filling in the lines just beneath your skin surface. The downside of injection treatments is that their positive effects last only 3-9 months, and then the treatments must be repeated.

A Permanent Solution

Permalip® is a new advance in the field of cosmetic surgery that offers a permanent solution to the problem of aging lips. The ground-breaking procedure utilizes a unique silicone implant to fill and plump your lips for a lifelong, beautiful smile.

The Permalip® implant, developed by U.S. cosmetic surgeons, is composed of a soft, pliable silicone solid. A proven procedure that developers have extensively tested, Permalip® has attained CE Marked approval for use in Europe. This permanent lip enhancement that will keep your appearance youthful without repeated treatments.

Unlike older implant treatments, the Permalip® implant is rupture-proof, will not bond with surrounding tissue, and will not harden or deteriorate throughout years of use.

The Procedure

It takes less than one hour under local anesthetic for your cosmetic surgeon to place your implant. You will retain no visible scarring, and you can feel confident knowing that the procedure is fully reversible and can be adjusted for size upon your request.

You will enjoy full recovery from the procedure within two weeks, and the beautiful results will keep you looking as young as you feel. Permalip® is truly revolutionary.

For over 5 years, the Expert Working Group on Cosmetic Surgery has been recommending to the Healthcare Commission that Botox use be more closely monitored. As Botox procedures become increasingly popular, greater numbers of patients are exposed to health risks by accepting shoddy, low-cost treatments from fly-by-night operations that don’t care what happens once the money is in their pockets and patient is out the door.

The government doesn’t accept that patient risk should be any of their concern. They have continued to decline the recommendation and instead ask cosmetic surgeons to regulate themselves. Under the current system, absolutely anyone can set up an office and administer the injections of Botox. Botox is a diluted form of deadly toxin produced by botulism-causing bacteria. The toxin tightens muscles under the face, paralyzing them. This has the side effect of reducing wrinkles.

Dr. Andrew Vallance-Owen, chairman of the Independent Healthcare Advisory Services’ Wirjung Group on Cosmetic Surgery and medical director of BUPA confirmed that cosmetic surgeons urged Parliament to bring regulation to the Botox industry.

Vallence-Owen stressed the importance of regulation. “We are talking about invasive procedures,” he said. “Botox is a prescription-only medicine and patient safety should be paramount.” He continued, “If things go wrong, some patients could be left scarred physically or psychologically for life.”

Vallence-Owen, for one, isn’t going to step back and let the procedure go unregulated. “Self-reulation is better than no regulation,” he said. “If we want the sector to maintain its success, we must retain patient confidence.” He maintains that if the industry doesn’t step up, then “these procedures will be less-regulated than ear-piercing.”

Health Minister Lord Hunt announced the UK plan for self-regulation of the Botox industry. “Cosmetic surgery providers have shown real commitment to improving levels of quality and safety in this area, and so, I have decided to ask the industry to take the lead in further improving standards.” Lord Hunt admits that the most the British government intends to do is keep open the possibility introducing “statutory regulation should it become necessary in the future.”

The Independent Healthcare Advisory Services have been given the responsibility in producing a set of standards for the industry. Sally Taber, speaking for the group, said they were ready for the task, but not willing, as nothing they could do compares to statutory regulation.

Jenny Driscoll, a health campaigner, concurs with the popular sentiment. “The government needs to step in now because, left to regulate itself, it’d be all too easy for the industry to focus on introducing multiple codes that will just end up confusing people.”

President of the British Association of Aesthetic Plastic Surgeons, when asked for a statement, said that the self-regulation mandate was “total nonsense.”

Surgeons across the UK are lining up to criticise a new government initiative, backed by medical regulators and the cosmetic industry, which seeks to clampdown on cosmetic surgeries such as Botox. The government is seeking to ensure that consumers have access to credible facilities to receive cosmetic procedures by listing clinics with qualified staff and appropriate facilities. Critics however have said that the measure does not do enough to stamp out “rogue” providers of cosmetic procedures.

Currently the Care Quality Commission, which oversees medical treatment in the UK, has no control over procedures like Botox injections. Roughly 5,000 facilities across the UK provide these cosmetic procedures to over 200,000 patients a year. As a result, the procedures can be provided in places like beauty salons where the staff have no formal training in medicine, dentistry, or nursing. If the procedures are wrongly-applied they can cause health problems and good hygiene is needed to reduce the risk of infection.

The new initiative seeks to provide qualified clinics and professionals with a “Quality Assurance Mark” that will be backed up by a timetable of regular inspections. The initiative would establish a list of clinics that have qualified staff and clean facilities for consumers to choose from to ensure they receive proper treatment.

Cosmetic injections are designed to reduce the appearance of wrinkles and the industry has experienced a 25% growth in the last year alone, making now the perfect time in the minds of many to tighten the regulation of the industry. Due to the growth of the industry, the government has recognised the need to regulate the procedures to safeguard patients. The programme has received an initial investment of 200,000 from the government to help launch the initiative.

Critics have slammed the new initiative though calling the plan an easy out for the government to wash its hands of industry regulation. A representative from Safer Cosmetic Surgery criticised the scheme stating that the only clinics likely to sign up for the programme are those that already meet the high safety requirements.

Supporters fired back though, believing that other measures contained within the initiative will serve to further prevent irresponsible providers from conducting cosmetic procedures. Supporters have said the “Quality Assurance Mark” will serve as an additional weapon for consumers against poor facilities and unqualified providers. The measure also seeks to make it harder for unqualified providers to get insurance coverage in hopes it will prevent places like nail bars and beauty salons from providing cosmetic injections.

Women are not as eager to have cosmetic surgery as they once were as recent statistics show that procedures have declined by almost 20% in the previous year. Breast augmentation, facelift and tummy tuck procedures are not occurring as frequently.

The American Society for Aesthetic Plastic Surgery reports that in 2005, 2.1 million procedures were performed whereas in 2009, 1.9 million were done. Surgeons feel the largest factor is the current economy. The luxury industry in general has suffered a blow as consumers exhibit more frugal behavior. Health insurance in most cases does not cover the cost of rhinoplasty or breast augmentation and procedures typically run thousands of dollars.

In the last ten years, the cosmetic surgery industry experienced a surge. Procedures once procured by celebrities and the affluent were being acquired by women of lower class status. The topic was commonly discussed in various forms of media and popularized by such TV shows as Nip/Tuck and Dr. 90210. Reality TV shows, The Swan and Extreme Makeover chose everyday citizens to undergo head to toe transformations to the delight of the viewing audience. These shows are no longer broadcasted.

In recent years, celebrities and others opting to have elective procedures have been the subject of ridicule and gossip. Procedures are scoffed at as being too noticeable or individuals are accused of being addicted to personal appearance and cosmetic surgery.

Heidi Montag, a reality show actress, received criticism from peers, the public and family when she admitted to undergoing 10 cosmetic procedures within a year. Miami Beach plastic surgeon Dr. Michael Hall believes that society’s desire for luxurious excess is coming to a close. People are exercising common sense when it comes to surgical cosmetic procedures.

Though cosmetic surgery is declining, non-surgical procedures are on the rise, which may merely reflect a more conservative choice in treatment. Botox injections, filler injections and laser treatments are less expensive, quicker and patients forfeit long recovery times associated with traditional surgery. Individuals are opting for procedures that are less invasive.

Physicians are noticing cultural as well as economical redirection. The size of breast implants has reduced along with the economy. Washington plastic surgeon Dr. Richard Baxter cites that while at one time one third of his patients chose B cup sizes, currently one half of the patients choose the smaller size.

The industry now wonders what the long term effects will be. Opinions differ, but most concur that while individuals may opt for other procedures, the vanity of humanity will continue to feed the desire for change.

The Agence Francaise de Securite Sanitaire des Produits de Sante (AFSSAPS) first approved Allergan, Inc.’s Botox® product, botulinum toxin type A, for treatment of glabellar lines in 2003. Allergan, Inc. markets its Botox® product in France under the product name Vistabel®, which was licenced for the same use in the U.K. in March 2006. At the time, France became the nineteenth country to licence Allergan, Inc.’s Botox® product.

Glabellar lines are the vertical frown lines between the eyes, generated by emotions of stress and anger. Over time, the lines can become permanent, giving a perpetual appearance of stress or anger. Botox® / Vistabel® relaxes the muscles causing frown lines, smoothing the skin between the eyebrows. It works by temporarily preventing facial nerve endings, which receive a signal from the brain to display a particular emotion, from releasing acetycholine. The temporary failed release lasts several months, preventing the nerve endings from controlling the facial muscles. The procedure is quick and easy, and minimally invasive, requiring only a few small injections into the skin. Results are nearly instantaneous.

The product has been proven safe and effective in clinical trials. More than eighty per cent of patients involved in the clinical studies saw the maximum effect from the drug. The side effects included headache, respiratory infection, flu syndrome, temporary eyelid droop and nausea. Patients who experience any hypersensitivity to specific ingredients in the product should not receive Botox® / Vistabel® treatments. The product is available by prescription only, and Allergan, Inc. does recommend that Botox® / Vistabel® treatments be administered by a qualified and experienced physician who specializes in cosmetic treatments, and it should be administered in an appropriate medical facility.

Allergan manufactures its Botox® / Vistabel® product, generically called Clostridium botulinum type – A neurotoxin complex, from a naturally occurring protein called purified type – A neurotoxin, which is produced by the bacteria Clostridium botulinum. The drug is now approved in more than seventy countries for a variety of uses beyond treatment of glabellar lines. The United Kingdom in particular has approved the product for treatment of blepharospasm, hemifacial spasm, cervical dystonia, severe hyperhidrosis of the axillae, dynamic equines foot deformity in children with cerebral palsy, and for wrist and hand disability caused by adult stroke.

Allergan, Inc. is headquartered in Irvine, California. The company has successfully marketed its Botox® and Vistabel® products worldwide, advancing its corporate mission of improving patients’ lives.

Botox is a highly successful, non-invasive cosmetic treatment to treat wrinkles. This affordable treatment is great for smoothing away crows feet, fine wrinkles around the mouth, as well as frown lines in order to achieve more youthful skin. The proven results make it one of the most sought after beauty treatments worldwide.

Botox is the abbreviated name for Botulllinum Toxin Type A. This non-surgical procedure involves injecting protein into the skin to soften the appearance of wrinkles and fine lines; it is completely safe and only takes minutes. The needle used for this procedure is so fine that many patients do not feel any discomfort. Given the simplicity of this procedure, many women opt to have it done on their lunch breaks!

The procedure works by temporarily paralyzing wrinkles and preventing the line from creasing with normal facial expressions. While it will not completely cure some deeper wrinkles, it is great for softening the overall look of aging skin. Treatments are recommended every three to four months; patients generally have more noticeable results over a period of several treatments.

Doctors do warn that Botox should be done in moderation as to many treatments can cause the face to lack expression. Another temporary side effect of Botox is slight bruising or swelling on or around the treated area; this generally diminishes within the first few days following treatment.

Botox is a relatively inexpensive cosmetic treatment. The cost of treatment depends on the area that is being treated. If lines are deeper then they generally call for more treatments than finer lines do. Treatments, on average, cost between £200 and £400 to treat fine wrinkles; prices go up from there to treat more extreme wrinkles. Do not be embarrassed to ask for a free consultation before treatment in order to avoid an unexpected bill.

Given the great results in such a small amount of time most women now opt for Botox as it allows for an affordable solution to aging skin. It is such a popular procedure that in 2001 more than 1.6 million people received injections which was an increase of 46 percent over the previous year. Botox has become more popular than breast enhancement surgery and is regarded by some as the ultimate fountain of youth.

The allure of youth is potent, especially to women who feel pressured society to look a certain way. When medical procedures that could improve the appearance of frown lines between brows emerged, women all over the world clamored to be the first line. Shortly, these women became frequent customers fueling a multi-billion pound industry.

Botox Cosmetic (Botulinum Toxin Type A) contains the same toxin that causes food poisoning. Used in a clinical setting in an injectable, sterile form, the Botox blocks the release of acetylcholine, which nerve cells use to signal muscle contraction. A doctor can use the Botox to interfere selectively with the muscles’ ability to contract. The process smoothes the frown lines and, in many cases, makes them invisible within a week. This result has made Botox injections the most prevalent cosmetic procedure in the world including breast enhancement surgery.

In the US, the FDA initially approved Botox in 1989 as a treatment for misaligned eyes (strabismus) and uncontrollable blinking (blepharospasm). In 2000, this approval widened to include severe neck and shoulder contractions (cervical dystonia). It was during the treatment of strabismus and blepharospasm that doctors realized it was softening the glabellar lines between eyebrows. This vertical frown between the eyebrows is what makes people look angry, displeased or tired.

Additional clinical studies commenced and by 2002, the US’s FDA was satisfied with the evidence of Botox’s safety and ability to reduce frown lines for up to 120 days. However, the FDA approves products but does not regulate their use. This flexibility has led to a wide range of procedures in the US of which there have been no clinical evaluations and certainly no explicit demonstration of safety.

Another factor driving the popularity of Botox among women is the social aspect that has become a part of the drug’s marketing. Volume discounts are available for many types of medicines including Botox. Therefore, it has become a prevalent practice for doctors to purchase Botox in bulk and then hold gatherings for their patients. Women gather at these Botox parties for the injection at a discount, food and drink, and camaraderie. This phenomenon began in the US but has since emerged everywhere where Botox injections are legal.

Regulatory agencies around the world, such as the MHRA and FDA, have indicated increased concern over the potential for Botox abuse. The social aspect of the drug has led to unqualified technicians performing the procedure in home-based offices, retail venues, gyms, and salons. In these situations, the patient runs serious risks of inappropriate dosages and unsanitary conditions. However, this does not dissuade millions of women from repeating the process continuously, chasing that ever-elusive fountain of youth.

According to a recent survey, non invasive procedures are on the rise.

A survey released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reveals that the number of non invasive cosmetic procedures rose 47 percent last year.

The growing trend of using non invasive procedures to look and feel refreshed is accounted for, mainly, by the state of the economy. According to 80 percent of the surgeons surveyed, many said their patients are choosing these procedures because, not only are they cheaper, they are needed to remain competitive in the workplace. According to the survey, roughly 36 percent of men and 18 percent of women report work related reasons for seeking cosmetic procedures.

According to the survey, the increase in non invasive surgeries was seen across the board with poly-l-lactic acid having the largest increase of 71 percent. Coming in close behind were chemical peels which were up 52 percent, hyaluronic acid up 48 percent and Botox up 45 percent.

Seventy-seven percent of surgeons agreed that their patients are also better educated about the different cosmetic procedures available to them. Many have done their research of the different physicians, pricing as well as recovery time in order to find the procedure best suited for their needs.

The president of the AAFPRS, Daniel Rousso said: “We are excited to see patients making educated choices. They are now open to newer, novel treatments and are making smart decisions that are tailored to their needs…the overall rise in these procedures also shows that more patients are trusting their face to facial plastic surgeons who are trained and focus solely on the face and neck. Because of this, patients are seeing better outcomes.”

Also uncovered in this survey was the fact that women are still more likely than men to undergo cosmetic procedures; women account for 84 percent of surgical as well as non-surgical cosmetic procedures. What remained unchanged, however, was the fact that the number of men and women choosing surgery for reconstructive purposes are equal.

Not surprising is the fact that, according to the AAFPRS, there has been a 91 percent increase in the number of men having Botox since 2000.

As dermatological technology advances, simple cosmetic treatments such as facial fillers and Botox are no longer primarily targeted for women. Men are increasingly taking advantage of cosmetic enhancements as well, to help fight signs of age and to increase professional marketability. Men looking for an affordable alternative to invasive cosmetic surgery are turning to facial fillers, Botox, and other non-invasive cosmetic treatments in lieu of opting for costly traditional cosmetic surgery.

Non surgical treatments such as facial fillers and Botox, compared to going under the knife via face lifts and other invasive cosmetic procedures, are affordable, quick, and require minimal recovery time. However, non surgical treatments offer very similar results to surgery, by filling out the temple area, smoothing wrinkles, and eliminating sun spots from an aging face. Even nose jobs can be achieved with non surgical cosmetic treatments, by using an injectable wrinkle filler to straighten noses and smooth bumps.

Results from non surgical cosmetic treatments are instantaneous, making these cosmetic options increasingly attractive to men as well as women. In particular, the popularity of skin peels has exceeded that of facelifts among British women.

A struggling global economy has seen job seekers looking for innovative ways to increase their odds of landing a job. The job market is brutal, and competition for jobs is fierce. A younger and more energetic appearance may help job candidates look more desirable in the eyes of a hiring manager.

The global recession may have had some impact on the increasing popularity of non surgical cosmetic procedures for other reasons, as well. The simple explanation is that the procedures are much less costly than traditional cosmetic surgery. This may explain the increased popularity of skin peels among women. Also, due to the decreased recovery time, patients find they are able to return to work right away. Patients without paid leave are more likely to invest in cosmetic treatments when they are not required to miss work in order to do so.

For these reasons, non invasive cosmetic treatments have increased by five per cent in the last year. The bottom line is that non surgical cosmetic treatments offer many of the same results that traditional cosmetic surgery offered, at a fraction of the cost and recovery. With such easy ways to enhance the appearance of an aging face, it’s no wonder that these treatments have increased in popularity among men and women alike.