This is a bit of a side-line from our usual medical aesthetic non-surgical topics here at Cosmetic Courses UK.

However, we know that many of our delegates are GPs. With the current PIP Implants crisis affecting so many in the UK and many GPs having to give advice to worried patients, we thought that you might appreciate some clarification from our partner company, Aurora Clinics. As you may know, Cosmetic Courses is led by expert Plastic Surgeons so this team (including Cosmetic Courses director, renowned Plastic Surgeon Mr. Adrian Richards) are ideally placed to offer some guidance on dealing with PIP Implants patients. We hope you find this useful.

Backgound to the PIP Implants Situation:

  • French brand PIP implants used between 2001 and the spring of 2010 are reported to be faulty
  • In the spring of 2010, PIP’s Chief Engineer reported his concerns to the French authorities
  • Between 30,000-40,000 women in the UK have these implants
  • Between 2,000 and 3,000 of these implants were used by the NHS
  • The majority of the remainder were used by the major Cosmetic Surgery Groups (including the Harley Medical Group, Transform and The Hospital Group)
  • Aurora Clinics (Cosmetic Courses’ partner company) has never used these implants
  • The PIP company has now gone into liquidation

 

What is wrong with PIP implants?

  • In an effort to reduce production costs,  the PIP implants company appear to have cut corners during the manufacturing process
  • Investigations into the exact problems with each separate batch of PIP implants is ongoing

However, the recurring problems with PIP implants appear to involve:

  • The implant shell

The shell of every silicone implant is made through a separate dipping and drying process. In PIPs, it appears that the numbers of dips was reduced; in particular the most expensive layer, which seals the shell from the internal silicone, may have been omitted entirely.  This means that the implant is permeable to the internal silicone, resulting in “bleed” of the internal silicone through the shell.

In addition, the shell appears to be more fragile than other implant brands, with a higher rupture rate.

  • The implant content

Medical grade silicone is expensive and has been tested internally on humans.  Industrial grade silicone is less expensive and has not been tested on humans.  It appears that, to reduce costs, a mixture of both types of silicone was used in PIP implants.

Ongoing toxicology studies are being performed on this silicone but we do not have any definitive data on this at present.

Findings

One of the reasons why definitive data is lacking on PIP issues is that there is no national registry of these implants.  A registry did exist but the government withdrew funding for this in the mid 2000’s.

Because of this, we do not know exactly how many PIP implants were used in the UK or which women have them.  The Government is now calling for the breast implant registry to be re-established.

Aurora Clinics Surgeons are working with major professional bodies, BAAPS and BAPRAS, to record data on the PIP implants we remove.

Our findings to date indicate that, of the PIP implants that we have removed:

  • 30% are severely ruptured
  • 60% have significant silicone gel-bleed on their surfaces
  • 10% are in a similar condition to other implant brands when removed

Further analysis of the performance of particular batches of PIP implants is ongoing.  Many of the implants that have ruptured have only been inserted within the last 4 years.

Recommendations:

Because of these findings, we feel that all women with PIP implants should consider having them removed.

If women with PIP implants do not have information on their implant manufacturer they should request this from the surgeon or company who inserted them.  This should be provided promptly and efficiently.

The requested information should include the:

  1. Size in cc’s
  2. Type (high, ultrahigh (UH) etc.)
  3. The batch and lot number. The batch number is a 5 digit number and the lot number a 3 digit number

Symptoms

Many of the patients we have seen with PIP implants report generalized symptoms of fatigue, hair loss and joint pains.  These are difficult to attribute to PIP implants and there is no guarantee whether their symptoms will resolve if the implants are removed or exchanged.

Approximately 50% of our patients report symptoms in their breasts, necks, axilla or arms.  These range from generalized aches and tenderness to parathesesia.  Again, these are difficult to attribute solely to the PIP implants.

Examination

In most cases, it is not possible to determine whether the PIP implants are intact by examination alone.  A significant number of our patients have silent ruptures.

Indications that the implants may be ruptured include:

  • Distortion in the shape of the breast
  • Softness of the breast with a lack of palpability of the rim of the implants (particularly in slim patients)
  • Axillary or neck lymphadenopathy

Management

The majority of the women that we see are – understandably – extremely anxious about their PIP implants.  In most cases, they are very well informed about the issues with these implants from support groups and forums on the Internet.

Some hospital groups, including BMI, have offered to pay for the removal and replacement of any PIP implants they have inserted.

Some of the other major Cosmetic Surgery companies have offered to remove and replace PIP implants which they have inserted. This is only the case, however, if they have been shown to be ruptured by Ultrasound or MRI scans. 

Management recommendations

At present, both the government and the private medical groups are recommending that women with PIP implants seek advice from their GP’s.

From our experience, we would recommend:

  • If the PIP implants have been inserted by the NHS, refer patients to your local breast unit
  • If there is definite evidence of implant rupture, refer to the NHS, the surgeon or private group which inserted them.  The treatment for these patients should be free of charge.
  • If there is no evidence of rupture clinically, implant removal without replacement is permitted in some cases under the care of the NHS
  • If your patient would like further investigation, most NHS units will offer to assess the integrity of the PIP implant

In most cases, radiological investigations will demonstrate implant rupture but not gel bleed.

If there is no clinical or radiological evidence of implant rupture the patient can:

  • Choose to have the PIP implant retained and undergo regular clinical and radiological surveillance until more definite data on the performance of each batch of the implants and the toxicology of the silicone gel is known
  • Choose to have the implants removed or replaced

Unfortunately, at present, neither the NHS nor some of the private providers are offering free PIP replacement unless there is definite evidence of implant rupture.

Many women are reluctant to wait for this data and are choosing to either have their PIP implants removed or replaced with high quality Allergan or Nagor implants.

Aurora Clinics are offering a cost price package deal for PIP implants patients, in partnership with BMI. If you are interested in referring your PIP implants patients to Aurora or would like more information on what this cost price deal entails, please contact [email protected] or 0800 328 5743 . You can also watch videos about our removal and replacement surgery plus support packages via this link.

As the medical aesthetic industry comes under scrutiny, Cosmetic Courses supports calls for higher competency levels.

Botox and Dermal Filler Providers Under Fire

Not only the Surgical sector of the cosmetic treatment industry has come under scrutiny recently following the PIP breast implants fiasco. The Non-Surgical cosmetic injectables market is now also being heavily criticized for lack of regulation and the ease with which products / procedures can launch or professionals can become qualified.

The UK has been described as “an open goal when it comes to cosmetic injections”, with companies starting up and disappearing at the first sign of trouble and a “terrible…lack of training” (Dr. Mike Comins, president of the British Association of Cosmetic Doctors).

Dr. Comins has particularly stressed the importance of competence and for “only medical doctors, their assistants or supervised nurses [to] be allowed to carry out injections of Botox and fillers”.

Cosmetic Courses support Competency & Training for Medical Professionals

These are views which leading UK medical aesthetic training provider, Cosmetic Courses, has long upheld. Even before the PIP scandal hit the media, we were championing rigorous standards within cosmetic injectables training and had a strict policy of only accepting currently qualified medical professionals onto our courses.

Test the Water: then Commit to Competency

We understand that branching into a career in medical aesthetics can be a big commitment, so we do believe that delegates should be given opportunity for ‘taster’ training sessions where they do not have to invest so much money or long-term career aspirations up-front: some people do literally start aesthetic injecting and decide then and there it’s not for them.

Bespoke 1-1 for Competency Certification
But, if a delegate does then decide that they want to pursue a career in cosmetic injectables, we strongly encourage all training with Cosmetic Courses to continue to Bespoke 1-1 level which is the stage where you can be certified in competency. This is in line with the recommendation by the BACD and Mike Comins.

Training DOESN’T end with Competency
Furthermore, Cosmetic Courses always say that your training is a journey. Even having received Competency Certification, many delegates do decide to continue to Advanced Level and we positively encourage this. As Dr. Comins continues: BACD members ‘also have to attend a certain number of conferences and training sessions to maintain their membership’. Our own Cosmetic Courses trainers frequently do this, attending regular events, training sessions and conferences to keep up-to-date with all the latest products and techniques.

Keeping up-to-date is vital in this fast paced industry. This is why Cosmetic Courses believe that Competency Certification and Refresher Training go hand-in-hand. Although many delegates may have already been competency certified, this may have been years ago any they might not have done anything with it ever since. In that time, techniques and products will have moved on. The best practitioners keep up to date with regular training and activity: and Cosmetic Courses encourage all our delegates to be the best.

Our Commitment to You
As Cosmetic Courses’ manager recognized, we do not only expect our delegates to be the best they can be but we also expect the same from ourselves. As part of this ‘we are offering more courses and expanding our packages on an ongoing basis to ensure not just that you keep up but that we keep up’.

Cosmetic Courses also offer a support program so that all delegates are never essentially ‘alone’ after graduating from Cosmetic Courses. Despite being certified competent, if you ever need support or advice after having trained with Cosmetic Courses there is ongoing mentor support via telephone or email.

In all these ways we hope to be able to help do our part to regulate the standards within the industry.

So I’ve done my Botox Training…now what?

Gaining thorough, high-quality training in medical aesthetic treatments like Botox, Dermal Fillers, Dermaroller Therapy and Skin Peels is only the beginning. Once you have these skills and are confident that your techniques are sufficiently advanced to be competent providing treatments to the public, what now?

Time to start Marketing your Business

Whether you already have an established practice and are adding medical aesthetic treatments to your repertoire, or are starting your business from scratch, your skills and expertise will never translate into profit without a fantastic reputation – or brilliant marketing! Both of these factors are interlinked: as your client base grows, they will start to spread the word amongst themselves and so your reputation will grow, too. But first you need to attract the initial streams of patients.

Marketing can be a daunting prospect if you don’t know where to begin. There are many business sharks out there, eager to profiteer from the common knowledge that medical aestheticians are not necessarily marketing and technology savvy.

Marketing and Technology savvy?

Yes. These days, the two are well and truly interlinked.

Whilst some forms of offline marketing – adverts and features in local magazines and newspapers, fliers or posters – may serve you well, the wider market is lurking online. You have the potential to reach much greater numbers, further afield and at a lower cost. If you get it right.

Where to start?

There are a few bog-standard basics that Cosmetic Courses recommend for delegates looking to market their medical aesthetic business:
1. Create a brand, not just a business
Spend time choosing a catchy name and slogan, design an eyecatching logo and be consistent with colour-schemes from stationary to sites. The objective is to establish branding instantly recognisable and so compelling that prospective patients choose you over your competition.
2. Get socialising:
Social media is a very powerful tool for networking, creating your brand image and engaging prospective patients. First you need to identify where the majority of your patients ‘hang out’ – is it Facebook, Twitter, LinkedIn, Youtube or Google+? Very few small business owners have time to juggle all these accounts so maybe just focus on one or two for best results. Each has strengths and weaknesses unique to the medical aesthetic industry – look out for more on this in a future Cosmetic Courses blog!
3. Don’t just say it, Blog it!
A blog is a great way to create a more personal voice for your company, let patients know what is happening, what offers you are doing and what you are thinking.
4. SEOk
SEO (or search engine optimisation) is vital to making sure your website works to pull in patients. Combined with social media and creating lots of new content through your blog and on your website pages themselves, SEO involves researching keywords to see which are most popular with your patients when they search online. You then need to make sure all your pages frequently mention these words: in a natural-sounding way! There’s quite a knack to this and there are many hints’n’tips tutorials online…or you can get Cosmetic Courses to give you some training!
5. Make Links
Inbound link-building can boost the visibility of your site on search engines and help you network with other sites. There are lots of ways of getting links to your site…but you need to be aiming for high quality, relevant links, not tons of cheap ones from sales sites that are nothing to do with yours!

These 5 business marketing pointers are just the tip of the iceberg when it comes to using digital for your medical aesthetic business. There are also many factors specific to the cosmetic industry which need to be borne in mind.

If you would like some training in business marketial traning for your medical aesthetic business, why not consider a business marketing training course with Cosmetic Courses? With expert guest speakers, hints and tips a-plenty and lots of ongoing support after the initial training, it could be just what you need to get your business off the ground! Contact us on 0845 230 4110 or [email protected] for more details about upcoming dates and availability.

As Cosmetic Courses get ready to unveil their brand new Combined Agera Chemical Skin Peel & Microdermbarasion Training Courses, Medical Aesthetician and Trainer Fleur Nichols provides an overview of these exciting skin treatments:

Agera Chemical Skin Peels (in Partnership with Eden Aesthetics)

 

“Everybody can benefit from having a skin peel as Agera peels are at a basic level to exfoliate, decongest, remove dryness and help neutralize any little breakouts!

The Agera peels are effective, non-aggressive peels developed by leading scientists and Doctors. Using a combination of salicylic acid, lactic acid and l-ascorbic acid, we can treat different skin types and conditions.

Due to the low PH levels of these peels, we are able to treat the skin from the lower epidermal levels and up which basically means we can minimize irritation, redness and down time!

A course of Agera peels can gain fantastic results for those suffering from acne, congested problematic skin, fine lines and open pores plus help reduce pigmentation and sun-damage.”

Medical Microdermabrasion

 

“Microdermabrasion is a very popular non-surgical resurfacing procedure. It is safe, painless, effective and results can been seen after just one treatment!

Using a controlled flow of medical grade crytals and a vacuum, we remove the outer dead layer of skin cells which, if allowed to build up, make our skin look dry, congested and dull. The vacuum stimulates and invigorates the blood circulation to brighten your complexion.

At Cosmetic Courses, we have the unique option to combine Microdermabrasion and Agera Chemical Skin Peel training into one session to really enhance the results you can provide.”

For more information on Chemical Skin Peel with Microdermabrasion training at Cosmetic Courses, or to become a model for us and experience one of these fantastic treatments at a reduced price training rate, please contact 0845 230 4110 or [email protected]