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Dr Olha LIVE Webinar | Dentists into Aesthetics

Dr Olha is an aesthetic dentist, clinic owner and expert trainer for Cosmetic Courses, her vast experience and knowledge has established her within the aesthetic and dentist industry, along with being a key opinion leader through media outlets such as Channel 4 and BBC Radio.

Olha’s webinar will be aimed at dentists who are interested in pursuing a career in aesthetics, she will discuss the benefits, training routes plus much more!
A must see for those wanting to develop a greater understanding of aesthetics and be able to ask Olha questions!

Find out more about dentists in aesthetics here!

View our online academy here!

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Ewans Top Digital Marketing Tips

Here are useful links to the free digital marketing resources referred to by Ewan Colville of Sunstone Digital Instagram LIVE chats with Adrian Richards on Instagram.

Starting with links to apply for Google’s and Facebook’s small business grant schemes:

There’s also a ton of links to more free resources in Ewan’s article at this link https://www.sunstoneagency.com/tourism-marketing-tactics-for-coronavirus-interruption/. While the article is intended for tourism businesses, points 4-10 are relevant for any small business.

LOCAL WEBSITE RANKINGS

Ewan mentioned Hotjar (here’s the link) which is an excellent website performance tool. Its’ basic model, likely all you’ll need, is free. Just create an account, install the hubspot code on your site and it’ll start creating heatmaps of your key webpages. You can also use Hubspot to playback recordings of sessions on your site (showing in real-time where people move their cursor and click) and create mini-surveys that pop-up on your site.

When it comes to local SEO, Google My Business is vital to have properly set-up and optimised. Here’s a great local SEO ‘how-to’ from Joshua Hardwick of AHREFS (at this link), which is packed with actionable tips and includes a step-by-step Google My Business set-up.

Ewan mentioned a tip to create a one-click link for inviting five-star reviews on your Google My Business. It uses your Google map ID, which is something you get when your Google My Business is verified. All you need do is generate the url link (see below) and email it to your customers asking them to be kind enough and leave a review on Google for your business. OK, two links to accomplish this task:

FACEBOOK MARKETING:

  • Boosted Posts; A starting point for facebook advertising is to loop back and analyse the effectiveness of your post reach, i.e. organic (regular) posts on your business facebook
    • Using facebook insights, you’ll understand better what % of your facebook followers your posts reach on average (industry averages are between 20-35%)
    • Use the Instagram insights tool via the Instagram app to see how effective your IG posts are
    • With this knowledge you can make better decisions about boosting posts, which is a jumping-off point for facebook advertising
    • If you’ve created a post with an offer (or one that’s just a great piece of content) and its likely to reach 25% of your FB or IG followers, then it’s a no-brainer to boost to ALL your FB and IG followers. This might only require a boosted post budget of £35
    • And you can boost a post easily from your facebook page without getting too immersed in the Ad Manager tool
  • Using the Facebook Ad Manager tool you can advance to more sophisticated campaign tactics:
    • Create prospecting audiences local to your clinic and who match the profile of your regular or desired customer type. Get as granular as you want to with audiences, but watch the estimated reach facebook shows for the campaign. You don’t want audiences too small (<2,000) and nor do you want them massive. For a local clinic, a rough gauge would be circa 10K in a local audience
    • Use the ad managers geo-targeting to precision target postcodes or outlying commuter towns – or to simply target a close radius around your clinic. Common sense and local knowledge will get you through this
    • Create a retargeting audience of people visiting your site (this requires you dropping your facebook ad account pixel onto your website – best get your developer to help)
    • Create a Look-a-like audience of local people who match the same characteristics as people visiting your site
    • Video content (in a video ad) will drive engagement fivefold, but follow the golden rules for social video:
      • Keep it short (30-60s)
      • Shoot vertical (or square)
      • Clinics should avoid showing needles or blood
      • Use captions (you need a video edit tool for that)
  • For the current COVID-19 business interruption, you might consider a brand awareness campaign (this is a campaign objective you can select in ad manager) with the call-to-action to follow your clinic on facebook and/or Instagram (or visit your site). Here you would target new prospects in your clinic’s vicinity
  • Facebook’s BluePrint Academy is free and has multiple online modules to get your facebook ad skills up to scratch. There are 75+ modules, but don’t be intimidated. There are a few beginners modules that walk you through the basics. Each module is maybe 60mins to complete and you get a certificate for each one you pass. Here’s a link https://www.facebook.com/business/learn

If you have questions, Ewan will try to answer them. You can contact him at [email protected]

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No Make Up Quarantine Challenge

Whether planned or not the majority of us seem to have accepted this challenge. Like myself many others we’ve spoken to have said I hopecosmetic courses no make up challenge my skin will be so much brighter, smoother and healthier without applying make up every day but why has this not happened? Instead for many of us our skin has become more oily and prone to breakouts even though we are putting less on it. With more time on our hands we appear to be more conscious than ever about the appearance of our skin and how to improve it. Here are a few tips that we think could help solve some of these unanswered questions.

  1. Change in routine – it’s thought that the vast change in out current lifestyles, stress implications and different sleep patterns are all playing a part on the appearance of our skin. It is said that a lack of skin decreases the moisture levels and PH of our skin resulting in a dull complexion and an increase in skin concerns.
  2. More snacks and alcohol – being at home for many of us is meaning more sugary snacks and alcohol are being consumed than we are used to in our normal daily lives. Lots of sugar can lead to inflammation in the body which can aggravate skin conditions we may already suffer with.
  3. Exercise – many of us are trying to stay healthy and exercise at home whilst on quarantine. It is important to thoroughly cleanse your skin and the area you are exercising in or any equipment you are using after exercise to reduce the build up of bacteria caused by the sweat. This build up of bacteria will block pores and increase breakouts.
  4. Hair – yes, along with no make up many of us are also reducing the amount we are washing our hair. Whilst this is good to cut down the products and heat we are using we need to be mindful not to let the hair follicles become too oily and this will transfer onto our skin. If we think how many times we play with our hair in a day this oil will transfer onto our hands and linen which will also end up on our skin.
  5. Pillows – along with our new quarantined lifestyle for a lot of people it is fair to say we are spending more time in bed or on the sofa during the day. This again increases the bacteria build up so it is important to wash and air these items more frequently than you usually would. Remember a clean pillow = cleaner skin.
  6. SPF – being in a world of anti ageing and skin health we cannot stress enough the importance of protecting your skin from UV and UVA damage. With the warmer months on the way it is vital to protect your skin. Skin conditions such as pigmentation and rosacea can be hugely improved with the use of a good daily SPF 50.

Whilst we carry on in a world very different to what we have known before it is vital that feeling good about your skin can really help to make us more positive and happy. With sharing some handy hints we hope we will all be leaving quarantine with the healthy fresh skin that we desire without the need for make up. #nomakeupquarantinechallenge

Written by Rachael Langford, Cosmetic Courses 

 

 

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