Blogs by Clinical Director of Cosmetic Courses, Mr Adrian Richards

What should I do after my Foundation course (1)

At Cosmetic Courses one of our most popular training courses is our Foundation Botox and Dermal Filler Training Course. It’s the first step in entering the exciting world of aesthetics and provides you with the fundamentals of aesthetic medicine along with business and marketing advice. The course covers basic Botulinum Toxin treatments and filler around the mouth. 

After completing the Foundation course some delegates may feel overwhelmed of what do to next. We spoke to Abi one of our course coordinators and Lucinda from our marketing team who outlined the most popular next steps after Foundation training to help grow and flourish your aesthetic career!

What courses do you recommend delegates go on after their Foundation training?

“I would recommend our intermediate training course to consolidate the knowledge gained already. From here most delegates then decide to undergo introduction to lip training to learn about this popular area and implement into their clinics. A popular next step would be one of our bespoke training days, these days allow you to choose what you wish to learn, whether that be recapping from other courses or choosing some new areas!

Now you have your core training, there are two different routes you can go down, either you start to incorporate skin into your practice with a course like Chemical Peel Training or you decide to advance your injecting knowledge further with our advanced or contouring course.

At this point you will of covered all popular areas of Botulinum Toxin and filler along with skin treatments and now would be looking at one of our expert courses!” – Abi

In terms of marketing, what should delegates be doing after their Foundation course?

“To start with I would recommend setting up social media pages for the business as soon as you can. Social media is a free way to get your message out and bring clients in. Using social media to showcase your training and treatments along with before and afters will help grow your business from your phone! Before and afters can be hard to come by in the beginning but its important you practice what you have learnt so by inviting friends and family in for treatments and using them as case studies across your marketing helps not only build your confidence but gets your services out there!

List your business on local listing sites too to help grow your visibility, these are mostly free and will help get your name out there.

A good tip is to look at your competition, what are they doing that you could do? Also look at bigger clinics that inspire you as you build your business.”

Unlimited support:

Our team are always on hand to support you every step of the way, from what to train in next to business and marketing advice. Talk to us today: 01844 390110 / [email protected]

Find out more:

The Aesthetics Knowledge Hub is a great place for you to find answers to frequently asked questions. We recommend having a look at the Business and Marketing Knowledge Hub. Here you will find out key information on the aesthetic industry.

Cosmetic Courses at CCR 2021

It was a pleasure to once again be exhibiting at CCR 2021 on October 14th & 15th along with our Medical Director Mr Adrian Richards taking to the stage to discuss key industry topics.
What is CCR?

CCR is the UK’s leading conference and exhibition for the surgical and non-surgical medical aesthetic communities. At the heart of CCR’s ethos is ‘raising industry standards’ and as such CCR brings together the world’s leading practitioners to share and learn best-practice, discover the latest clinical developments and source new products from leading global brands. CCR 2021 will be the most eagerly anticipated event in the UK medical aesthetics calendar.

Choosing Your Lip Filler Course cosmetic courses

There are many different aspects to look out for when booking your lip filler course from trainer experience to aftercare support. In this blog we will highlight some top points to take into mind when embarking on your lip filler training courses.

1. Training Provider Reputation & Experience 

You may of already realised, there are a lot of aesthetic training providers out there! It’s important to do your research and find the best match for you. One way to help you find the perfect fit would be to look at company reviews, see what past delegates have said about their training courses. Check their company social media channels including the trainers mentioned, having a scroll through their socials can show you if they are busy and what their training looks like. Delve in deeper to find out more about who runs the training courses, what is their background and ethos. Looking at accreditations and awards for the company, who are they partnered with and what companies refer them. Also check where they are training you, is it in a clinic setting and what products do they use.

2. Trainers Experience 

It’s important to find out who is going to be taking your course and what their experience is. At Cosmetic Courses we use a handpicked team of medical professionals all chosen by our Medical Director Mr Adrian Richards. Each of our trainers have a vast amount of experience in aesthetics from running their own successful clinics to being key opinion leaders in the industry. You may what to have your lip filler course taught by a medical professional that has a similar background to you or you may want to learn from a trainer who has a different medical field behind them. When you make contact with the training provider take the time to ask about the trainers and which one would suit you the most.

3. Course Layout

To give you a better insight on the day you should check with your training provider on what to expect on the day. What is covered in the theory, will you be looking at complications along with business and marketing advice? Also checking how much practical you will be receiving, will there be enough models to delegates and what techniques will you be covering on the day.

4. Live Models Provided 

At Cosmetic Courses we believe the only way to really understand a treatment is by hands-on learning. We provide live models for each of our courses for delegates to practice what they have learnt under the close supervision and guidance of our expert trainers. By using live models you are experiencing a real patient and practitioner journey, understanding the patients needs and applying your knowledge and skills gained to achieve optimum, holistic results.

5. Aftercare and Support

When looking to book a lip filler course ask your training provider what support they offer after training. Are they on hand to answer any questions after your training course, can they help you if you need a second opinion on a patient.

Lip Filler Courses with Cosmetic Courses

At Cosmetic Courses we offer a variety of different courses both online and offline in lip filler training:


  • We provide all live models for your training to make your learning as hassle-free as possible
  • You will be taught our unique approach to create the perfect pout
  • Our expert trainers have a combined 113 years of experience in the Aesthetics industry
  • Our training programmes have won multiple awards over the past few years which is a testament to the quality of our dermal filler training
  • We provide ongoing support following your masterclass session so if you have a patient who you are unsure how best to treat then contact our clinical team and we can advise you on the best course of treatment
  • We work alongside industry leading partners such as Allergan

Train with Cosmetic Courses:

If you would like to find out more about our lip filler courses you can contact the team on 01844 390110 / [email protected] where one of our friendly course coordinators can discuss your training options.

Find out more about delegate’s most frequently asked questions on Lip Filler Training in our Aesthetics Knowledge Hub.

8 Ways to Maximise Your Profits From Aesthetic Medicine
Aesthetic medicine is a competitive industry. There’s always a new clinic behind you looking to poach your hard-won patients. Following these 8 tips is your best way to build a strong, resilient and profitable business.
1. Make customer service your first priority

If you’re committed to maximising your growth, great customer service is THE thing to get right. The best way to be a success in aesthetic medicine is to keep hold of your patients. But they’ll only stay loyal to a practice where they feel valued. And it’s easy to do. Just take care of the little things. Remember their name and other little details they’ve shared with you, ask them about their day – in short, let them know you appreciate them.

2. Develop a strong brand

What defines your practice? How do you want to position yourself? Are you a high-end practice with a great reputation for a particular treatment? A cutting-edge practice that’s ahead of the curve when it comes to innovations in aesthetic medicine? Or a high-volume, great value practice? You can’t be, and shouldn’t try to be, all things to all people. Really think about how you want to be perceived and where you can truly excel – and put it front and centre in all your marketing messages.

3. Display your credentials 

Trust is important in any industry, but even more so in aesthetic medicine, where people are putting their looks – and potentially lives – in your hands. Don’t underestimate the importance of reassurance. Your patients should never have cause to doubt your credentials.

Frame all relevant certificates and put them on walls where your patients will see them. If you need to, get good quality copies made so you can display them in every treatment room.

4. Keep learning – and let your patients know

Commit to ongoing professional development. You practice can always be better. And make sure to communicate any new knowledge, skills and experience you’ve gained with your patients. They’ll want to know that you’re passionate about aesthetic medicine. Mailshots sent out by email, press clippings in folders in the reception area, photos on the walls – use any way you can to let your patients know you’re committed to advancing your expertise for their benefit.

5. Communicate with your team

Regular staff meetings can be incredibly constructive – both for sharing new ideas and airing any issues. So if you don’t already do this, find the time. Also, every member of your team should know the most important details about your practice – including the professional backgrounds of all practitioners, how many treatments they’ve performed to date, etc.

Create a crib sheet of the most important details prospective patients are likely to ask, and keep a copy by every phone. A phone call is likely to be your first point of contact with a new patient, so giving them reassuring answers to their questions will go a long way.

6. Make first impressions count

Obeying good phone etiquette will help leave prospective patients with a good first impression. A helpful, well-informed receptionist who answers the phone by the third ring with a friendly voice and warm personality can be the difference between a booking and none. This is where your crib sheet will come in handy. Your receptionist can go the extra mile and share important details about your credentials that may persuade a potential patient to choose you over your competitors.

7. How can you WOW?

What’s the difference between a good business and a super-successful business? The ‘WOW factor’. You want to be in a different league to your competitors so you’re the obvious choice. Always be thinking of ways you can stand out. Providing you’re taking care of all the other important things, it doesn’t really matter in which area you wow, just as long as you do! It could be your decor, letting your patients bring in their own music, free products to take home – anything to make you, and the experience you offer your patients, different from the rest.

8. Run a tight ship – and keep an eye on the numbers

Efficiency is important, so as well as revenue you need to keep a close eye on your expenses. Unnecessary spending can cancel out your hard work attracting and retaining patients. Better knowledge will help you make better decisions. So measure all the key metrics of your business as regularly as you can:

  • Total revenues
  • Revenue streams broken down by treatments
  • Number of new patients
  • Average number of patients per day
  • Most popular treatment
  • Most profitable treatment
  • Percentage of revenues to overhead costs
  • Average spend per patient
  • Return of investment (ROI) for any promotional campaign
  • Patient waiting times
  • Average cost to attract/retain each patient

Getting to grips with this data will help you determine where best to spend your time, money and resources. It’ll also give you useful targets for improvement that you can share with your team.

Cosmetic Courses have offered accredited training courses in aesthetic medicine since 2002. For more information on any of our courses, please contact the team on 01844 318317 or email [email protected]. We also have an Online Academy where you can learn from the comfort of your own home.

Find out more information and frequently asked questions on Business and Marketing in our Aesthetics Knowledge Hub.

Cosmetic Courses Level 7 Diploma, JCCP Accredited

At Cosmetic Courses we continue to strive to offer the best for our delegates, ensuring our courses and qualifications leave you feeling confident and qualified. We are pleased to announce that our new VTCT OFQUAL regulated Level 7 Diploma in Injectables for Aesthetic Medicine now has JCCP approval.

What is the Level 7 Diploma in Injectables for Aesthetic Medicine?

The Level 7 Diploma in Injectables for Clinical Aesthetic Treatments is an VTCT awarded qualification. This competence based diploma is aimed at doctors, dentists, nurses and midwives who hold a current professional registration. It has been created in line with the HEE and JCCP guidelines relevant to the administration of Botulinum Toxin and Dermal Fillers.

The diploma will provide you with the relevant knowledge and practical skills to safely perform the following procedures independently:

  • The use of Botulinum Toxin to treat glabellar, frontalis and crow’s feet
  • The use of Botulinum Toxin to create a brow lift
  • The use of Dermal Fillers to treat nasolabial folds, marionette lines, oral commissures, lip augmentation and basic cheek augmentation

This Diploma is an industry-recognised qualification for both medical professionals considering a career in aesthetic medicine as well as those who are already practicing but are looking to obtain formal recognition for their knowledge and skills.

Who are the JCCP?

The JCCP (Joint Council for Cosmetic Practitioners) was developed to address the ongoing issues with the lack of regulation within the aesthetic industry. Working to bring awareness of safety within the surgical and non surgical sector through accredited qualifications and by educating patients in their practitioner choices.

What does it mean for the Level 7 to be JCCP accredited?

“There are many high-quality training providers working in non-surgical aesthetics however there are many who are offering sub-standard and unrecognized qualifications, supported by questionable accreditation routes and who are using misleading marketing tools to attract trainees.” – JCCP website on training providers.

At Cosmetic Courses we are proud of our JCCP accreditation as it means we have passed and met all requirements ensuring we are offering exceptional training for our delegates.

Our team have worked hard in ensuring our centres, support teams, trainers and qualifications meet all requirements to maintain the highest standards of education within the medical aesthetic industry.

The JCCP Education and Training Provider Register has been established to:

  • Enable Education and Training Providers in aesthetics to demonstrate ‘best practice’ in education and training provision.
  • Identify courses, programmes and qualifications that have been accredited by recognized awarding bodies.
  • Enable practitioners to clearly evaluate the value and status of education and training programmes on offer.
  • The JCCP has established strict entry requirements & premises standards for the Education and Training Provider Register

Talk to one of our dedicated Level 7 coordinators today to find out more about the diploma are available routes for you: 01844 390110 / [email protected].

Find out more about delegate’s frequently asked questions on the Level 7 Diploma in our Aesthetics Knowledge Hub.

JCCP_ 10 Point-Plan for Safer Regulations in the Aesthetics Sector

This month the JCCP (Joint Council for Cosmetic Practitioners) released their 10 point plan for regulation within aesthetics. This plan details the steps we can make as an industry to ensure safety and regulation.

“Our ultimate aim is to create a safer environment for members of the public undergoing non-surgical treatments with mandated qualifications, premises criteria, insurance and many other steps relating to the sector and industry.” -JCCP Statement, March 2021

At Cosmetic Courses we support the JCCP in striving for a safer future within aesthetics, encouraging regulation and producing confident and qualified injectors.

JCCP 10-Point Plan:

1 Statutory Regulation

Seek and advise on statutory regulation for the non-surgical aesthetics and hair restoration sector.

2 Mandatory Education and Training Standards 

Government and education/training regulators in the UK to mandate specific qualifications, education and training requirements for specific modalities.

3 Clear, Transparent Information

Aesthetic service providers to clearly display simple, informative guides on all services provided including risks, benefits, costs, qualifications and insurance to members of the public.

4 Definition of Medical and Cosmetic Treatments

Work with Government agencies to clearly define in law what constitutes a ‘medical’, a ‘medically-related’ treatment and what is ‘cosmetic’ only.

5 Safe and Ethical Prescribing 

Implement robust standards and regulation for safe, ethical and professional prescribing within non-surgical aesthetics.

6 More Regulated Advertising and Social Media

Tighter controls and penalties on exaggerated, inaccurate and misleading advertising and social media posts in relation to aesthetic treatments, hair restoration and training.

7 National Complications Reporting

Introduce enhanced and co-ordinated processes for the reporting and analysis of adverse incidents at a national level.

8 Adequate Insurance Cover

Legislate all cosmetic non-surgical aesthetics and hair restoration surgical practitioners to hold robust and adequate indemnity insurance covering each service provided.

9 Licensing of Premises, Treatments and Practitioners

Set nationally agreed standards for licensing and regulating premises, treatments procedures and individuals.

10 Raising Consumer Awareness

Raise public awareness of the risks and benefits associated with non-surgical treatments and hair restoration surgery.

You can read the full document released by the JCCP by clicking here.


Adrian Richards, Medical Director of Cosmetic Courses, shares his advice on the importance of obtaining consent from patients when using images of them, and what it should include.

10 Clinic Re-Opening Tips cosmetic courses (2)

With the end of lockdown looming and plans to reopen hopefully fast approaching it’s time to make sure your aesthetic practice is prepared and ready for a successful 2021!

With 20 years of aesthetic experience our team wanted to share with you some top tips to help you thrive in this challenging time.

business newsletter

Cosmetic Courses Business Newsletter. We are planning to share our business insights into how to start and grow a clinic. We are looking to bring you a wealth of knowledge from our business partners including from Allergan, manufacturer of Botox, to Pabau and Consentz who are our partners for clinic systems.