FAQ; How do I find my patients following my first aesthetic training course?
We see many delegates go on to be successful practitioners after their time at Cosmetic Courses. However the first step of actually finding your patients can be quite a daunting prospect. In this video Clinical Director Mr Adrian Richards talks about his tips on finding patients following your aesthetic training course using his experience and understanding of the cosmetic industry.
Friends & Family
The first thing is that you must never give away anything for free! We recommend treating friends and family in order to gain experience but we do advise you to always charge, otherwise you’ll be losing money and you don’t want to be seen as a freebie. This can hide or undermine your quality as a medical practitioner.
Those closest to you will be willing to pay as they want to see you succeed and it’s no fun for you to buy in all your products and just give them away for nothing! Use this time to build up your experience and gain confidence in your treatments to take on the “real world”.
Marketing Strategy
Now it’s time to take on the public, you’ve gained your experience and you are confident in your treatments. Understand who you want to target and most of all remember “quality over quantity”. The most successful businesses don’t have a vast database of customers, they have loyal customers.
Build up your loyal customers and remember to make them always feel like a VIP when they are with you! The crucial part is customer retention, not gaining new customers. Happy customers will always tell their friends to use your services. Visit our previous video FAQ on how many patients you need to be a successful aesthetic practitioner.
Remember…
Word of mouth advertising = low cost marketing.
Aesthetic Training at Cosmetic Courses
At Cosmetic Courses we pride ourselves on the support we provide you once you have completed your aesthetic training.
Our experience in medical aesthetics has taught us that is can be very daunting setting yourself up as an aesthetic practitioner. Therefore we do as much as we can to support you with both clinical and business advice.
Aesthetics is a journey. It requires determination and dedication but is an extremely rewarding career path. For more information on our aesthetic training courses or to speak to our friendly team about your training options please feel free to contact us.
