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IHAS is the regulation authority for Botox and non-surgical treatments launched by the UK government.

This is supported by a website – “Treatments You Can Trust”.

Under this  voluntary scheme, clinics can register with the IHAS organisation and are then regularly assessed and audited.

Says Mr Adrian Richards (Expert Cosmetic Surgeon and founder of Cosmetic Courses training centre), “Whilst I think regulation is certainly necessary in the industry, my main concern with the IHAS is that it is voluntary.

This means that some clinics will register and others will not, without it being mandatory for any clinic to register.

The paperwork required to register is very extensive and time consuming, and there is a significant cost to a clinic to register.

The government budget for publicising the IHAS scheme is relatively small and I am by no means sure that it is sufficient to adequately publicise the scheme to the general public.”

Mr Richards’ concerns are therefore that the scheme is:

(1) time consuming and costly;

(2) voluntary; and

(3) may not be publicised well not enough to the general public to gain general acceptance.

Cosmetic Courses hope that Mr Richards’ concerns are proven wrong.

Only time will tell whether the IHAS regulation scheme will be an effective way of policing the Botox and Dermal Filler market in the United Kingdom.

With the advent of plastic surgery, and alternative procedures that do not involve surgery, wealthy women started the war against aging. As time has progressed however, technology has gotten much better, and as a result, these procedures have become safer, more appealing, and more affordable. As such, more and more people have turned to new procedures such as face-lifts and Botox injections.

Though some use cosmetic procedures just to enhance their own image and try to look better, people are starting to use it to turn 50 into the new 30. Recent studies and new polls suggest that the amount of women approaching old age, and seeking cosmetic procedures to delay aging, has come close to doubling in recent years. These studies also suggest that with more advances in the cosmetic field, these numbers will only continue to rise.

Many celebrities that have fallen from their pinnacle of beauty, are also now seeking these cosmetic treatments. Although not an intended effect of their procedures, due to their high amounts of public exposure, these celebrities serve as walking advertisements for the cosmetic surgery industry. Many people that idolize either these people, or beauty, may seek out these treatments solely because the people they look up to find them to be fine.

Some people may question why a women would want to change her natural body in the first place, but the answer is actually pretty obvious. Where sees 50 years ago, aging was tolerated as a natural part of life, the modern media now portrays aging as something bad and ugly. As women get older and experience menopause, their bodies start changing in ways that are now considered to be unattractive. They then seek out these cosmetic procedures, not only to make themselves look more attractive in society’s eyes, but also to improve their own self-esteem.

Though many question the ethics and morals of plastic and cosmetic surgeries, their benefits to society are obvious. With many famous figures acquiring new looks through these measures, they provide inspiration for common people to go out and get them to. Because of society’s misconstrued views of aging, plastic surgery is as psychological as it is physical, helping older women both look better, and improve their confidence in themselves. As these procedures become safer and more affordable, there is no doubt that the number of people seeking them will only continue to rise, and their benefits to society will be enjoyed by more and more people.

The use of the anti-wrinkle product Botox is said to help those feel better about themselves because they do not frown even when they are sad. This then feeds the idea back into their brains, and can help reduce the feeling of sadness. Theoretically, scientists claim that if a person can’t physically frown, the brain then feels as if there is nothing to be sad about- the equivalent of acting happy even if you are not, therefore tricking your brain into thinking you really are.

According to the study performed by the US Association for Psychological Science, it applies even for those who have received the Botox injection to stop wrinkles. These injections are a temporary solution that causes the paralysis of the muscles. It is done by tiny amounts of the toxin being injected into the muscles that are mainly responsible for frowning.

Research performed at the University of Wisconsin used 40 volunteers who allowed small doses of Botox to be injected into their foreheads. Afterward, the volunteers were asked to read from statements that ranged from happy, sad and angry, which they had already done before the treatment began. Those who received the treatment took more time to read off the more negative statements than before they had received their injections. David Havas, a researcher involved in the project, explained that while the time delay was small, it was significant, suggesting that a person’s brain can take longer processing the emotion found in the statement.

According to Mr. Havas, “There is an idea in psychology called the facial feedback hypothesis. Essentially, it says, when you’re smiling, the whole world smiles with you. It’s an old song, but it’s right. Actually, this study suggests the opposite: When you’re not frowning, the world seems less angry and less sad.”

Another Research professor, Mr. Arthur Glenberg, also discussed the study. “Normally, the brain would be sending signals to the periphery to frown, and the extent of the frown would be sent back to the brain”, he stated. “But here, that loop is disrupted, and the intensity of the emotion and of our ability to understand it when embodied in language is disrupted.”

It is important to be careful when you have Botox injections, because you may get the opposite effect. Botox injections in the bottom part of the face may prevent smiling, making a person feel sad, according to research done by Barnard College in New York

In recent years, plastic surgery has slowly been on decline in the United States. However, botox shots and other wrinkle softening beauty treatments are on the rise in Europe. German citizens in particular are taking advantage of advances in cosmetic surgery, according to the Düsseldorf based Gesellschaft für Ästhetische Chirurgie Deutschland (GÄCD).

Studies and polling data show that 171,000 German citizens have undergone cosmetic procedures in the last year, a rise of twenty percent. Comparatively, cosmetic surgery in the United States is down two percent from the previous year. The most substantial increase was seen in the use of wrinkle filling agents such as Botox. Approximately 100,000 patients used botox in 2008, a number which leaped to 146,000 in 2009 according to a survey done by the GÄCD.

GÄCD general secretary Matthias Gensior cites affordability as the primary reason for the rise in botox injections, mentioning that the economic crisis as a potential catalyst. While botox injections are still relatively expensive, they are generally cheaper than more invasive surgeries.

Most female patients sought Botox treatment in order to diminish the appearance of frown lines and crow’s feet. Male patients favoured laser treatments, according to the statistics released by the organisation. In total 130,000 women underwent Botox or needle related treatments, compared to just 14,000 for men. Meanwhile 43,000 men underwent laser surgery to even skin and smooth lines. Women, on the other hand, logged only 38,000 of these treatments. According to the GÄCD, a plurality of patients were new to cosmetic surgery. Moreover, the median age of these patients had also decreased significantly from previous years.

Non-facial related surgeries also remained popular. Liposuction remained a popular treatment for overweight women, with close to 17,000 surgeries performed last year. Corrective rhinoplasty was popular among men, with approximately 3,500 surgeries logged by doctors. Other popular cosmetic surgeries included tattoo removal and eye lifts. According to Gensior, men were far less likely to undergo more drastic surgeries due to the stigma often associated with plastic surgery. Women, he noted, undergo treatment not only for cosmetic reasons but practical ones as well. Droopy eyes, for example, make it difficult to apply make-up.

Botox, made from Botulinum Toxin, is a protein generated by a bacterium. When administered in minute doses, it paralyzes muscles by blocking messages sent from the brain to the muscles. Traditional medicine uses it to treat uncontrollable muscle spasms and cosmetic medicine uses it as a beauty treatment. As a beauty aid, it smoothens out wrinkles from 3 to 6 months, and it only takes a half-hour to complete.

Unfortunately, due to its efficacy in facial rejuvenation and its profitability, the Independent Healthcare Advisory Service (IHAS) has cautioned that numerous medical firms are allowing employees to inject Botox into the faces of patients after only some rudimentary training, consisting of injecting oranges. In fact, staff members like administrators, are injecting patients after only a few hours of training. Moreover, many of the trainers have no medical background or qualifications.

The IHAS warns that this lack of proper regulation is putting patients at risk. Botox injections are even being given by hairdressers and beauty therapists, who are storing the Botulinum at the wrong temperature. These unhygienic conditions are causing medical complications. In Britain, one million people get Botox or facial filler injections, and 1 out of every 20 clients suffers complications, with those injected with Botox suffering droopy eyelids and those injected with facial fillers developing lumps under the skin.

A famous example about complications arising from improper treatment is the story of actress Leslie Ash. After a liquid silicone lip injection by a plastic surgeon at the house of a friend, the silicone set around the muscles creating a disfiguring “trout prout,” which surgeons have not been able to remove.

In an attempt to sort out the mess, the IHAS has launched a website called treatmentyoucantrust.co.uk that exclusively lists those who are medically qualified practitioners trained to provide injections. This industry-regulated website is also backed by the Government.

Dr Andrew Vallance-Owen, a surgeon and the Chairman of the IHAS Working Group, which is responsible for the website said, “We are appalled by the sheer volume of bad practice within the industry but there is also a lot of good clinical practice and we are convinced that the great majority of providers are 100 per cent behind improving patient safety.”

However, the website is regarded with skepticism by Niger Mercer, a consultant plastic surgeon and President of The British Association of Aesthetic Plastic Surgeons, who said, “It is evident from the information circulated by the IHAS to the profession that the scheme is being used as a marketing tool, its regulation appears rudimentary and their ‘Quality Mark’ is not recognised by the British Standards Institute or any other regulatory body. “

Amid growing concerns over cosmetic treatments being done at inappropriate settings, the Independent Healthcare Advisory Services (IHAS) is launching a voluntary register of injectable cosmetic treatment providers for botox and dermal fillers.

After its start in the early 90’s for cosmetic purposes, Botox has continued to be in use by people from all walks of life, such as celebrities and regular folk. It works to reduce wrinkling when people make facial gestures by paralysing nerves in the upper face. Dermal fillers on the other hand, fill in imperfections on the lower face and can also produce a lip pout or bigger cheeks.

Despite undoubted risks, many still continue to turn to these treatments. Currently in the UK, there are over 5,000 providers carrying out nearly 200,000 treatments each year. Some of the fillers offer temporary solutions, while others are permanent. With so many providers, it’s about time more regulation was put in place for the safety of consumers.

The new register requires treatment providers to pay registration and annual fees, in addition to promising a face-face consultation with all clients prior to any treatment. Providers must also ensure that the treatments take place in a safe and sterile environment by either a doctor, dentist, or registered nurse. The IHAS has yet to disclose where the collected fees will go and how they will be put to use.

Though some say it’s an attempt by the industry for self-regulation, heavy criticism has already started coming from plastic surgeons. A recent poll of the British Association of Aesthetic Plastic Surgeons concluded that only 4% would consider signing up. However, the consensus is that a separate set of new European regulations that are being discussed currently are said to likely be more robust and not disguised with other small changes not as widely known.

This registry begs the question for both providers and consumers, is it really worth it? The providers profit off consumers who wish to attain immortality in looking young, but the technical process for providers to keep their business in accordance with the law now seems quite tedious for the upkeep of such practices. Though it is pro-consumer by demanding more in standards, the future looks dim.

The amount of women who decide to get Botox injections, collagen injections, and other similar procedures has risen fifteen percent over last year’s figures, meaning that for the first time over a million women are undergoing these types of procedures. There is no shortage of information available about some of the risks of Botox injections. They can have unwanted results, including resulting in a face lacking in emotional flexibility. Regardless of this, Botox is now being viewed by many as a normal part of women’s lives as they grow older.

Men are not immune to these changes either. Research conducted by Mintel predicts that as many as nineteen million women and men would undergo such procedures if they could afford the bill. Of the cosmetic options that do not require surgery, Botox is by far the most desired option. Botox is used to paralyze the movement of muscles in the face, which causes wrinkles to be smoothed out. And despite some of the high profile mistakes made on people who receive collagen injections and other lip enhancing procedures, there is a very large market for them as well. As an example, the actress Lesley Ash was left with a disfigured face when a lip enhancement procedure failed.

Another growing industry is the market for face lift procedures that do not require surgery. These dubiously called “organic face lifts” have become popular enough that the Duchess of Cornwall was recently discovered to have been receiving them. The specifics of the procedure are not known at this point, but it involves using bee venom as a replacement for Botox. According to the research conducted by Mintel, “With high profile celebrities – and now even royalty – choosing to help nature with fillers and lifts, non-surgical procedures have never been so popular, as numbers have passed the one million barrier for the first time in 2009.”

In addition to the non surgical options, plastic surgery itself grew by nine percent from 2008 to 2010. The most popular of these options is breast enhancement, a procedure in which saline bags are placed inside women’s breasts. Eyebag removal came in second, followed by surgery to the neck and face, the stomach, liposuction, nose jobs, and eyebrow lifts.

As a whole, the cosmetic treatment industry grew by seventeen percent over the past two years, reaching two point three billion pounds. The non surgical segment of the market has seen especially high growth. The main factor is thought to be the increased accessibility of such treatments. Mintel also discovered that only a third of the population feels like they don’t need plastic surgery.

Research regarding the anti wrinkle treatment Botox suggests that smiling may actually make you happier. Not being capable of smiling when you feel happy feeds information back to the brain that actually reduces the intensity of a person’s happiness. Botulinum is a highly toxic protein that is found in Botox injections, and it is used to temporarily paralyze the muscles of a person’s face, allowing wrinkles to smooth out. The means that there will be no smile or frown lines, but it also means that a person who receives the injections will not be able to move their face to express their emotions.

Recent research has found that this inability to move the muscles of the face may actually reduce our ability to feel the emotions as well. People with a limited amount of control over their facial muscles were found to also have a limited ability to feel the emotions they would otherwise be conveying. In people with normal control of their facial muscles, the brain receives feedback from the face causing them to feel the emotion more intensely. When these muscles are paralyzed, the person will still feel the initial emotions prior to the facial expression, but this lack of feedback from the face causes the emotion feel more dull.

Joshua Davis and Ann Senghas led a team of researchers at Barnard College in New York, performing research on how Botox effects people’s ability to feel emotions. The control group was given Restylane, an injection in the lips or wrinkles in the face that either puffs up the lips or smooths out the wrinkles. They were given Restylane because it has a similar cosmetic effect to Botox but does not limit their ability to move the muscles in their faces.

In comparison with the people who received the Restylane injections, the people with Botox injections were less able to feel their emotions across the board. When shown video clips that cause most people to feel happy, the people who had received Botox injections reported a lower score than the control group. It was also a lower score than before they had received the Botox injections.

The theory that feedback from the face influences the way that we feel dates back more than a hundred years. These experiments provide more evidence suggesting that our facial expression does more than just convey what we are feeling. Smiling actually causes you to feel happier.

Botulinum was once considered one of the most deadly toxins on earth, but in recent years is being used in an increasing number of medical applications. The pharmaceutical solution is available in varying forms as Botox or Dysport in the United Kingdom and Ireland. The Allergen Company first patented Botox, but the name is commonly used interchangeably for both medications by the general public. In 2006, the solutions had gained immediate acceptance in the treatment of various medical ailments including depression, prostate disease, vocal problems and urinary incontinence. Though Botox and Dysport use has become increasingly common in the medical profession, many health care providers encounter patients with numerous fears and misinformation related to the treatment. Many acquaint the medication with the infamous food toxin or express concern regarding possible paralyzing side effects.

Many useful modern day medications are solutions derived from toxic substances. Well-known medications including adrenalin, atropine, digoxin and lidocaine are commonly used in cardiac patients and were formulated by extracting substances from animals, plants, or microbes that may be toxic in and of themselves. The foxglove plant is used to manufacture digoxin. The plant itself is very dangerous if consumed by an average person, as it causes cessation of the heart. However, diluted and formulated properly, digoxin is used to control abnormally fast heart rates. Likewise, atropine is developed from the nightshade family and though the plant can cause many serious side effects, a substance within the plant is medically used to control the nerves that regulate heartbeat. Ladies in ancient cultures used the substance to dilate their pupils, thus fooling suitors into believing they were attractive. Botox is derived from the bacteria that causes serious food poisoning, but the substance is carefully diluted. Trained physicians are aware of which muscle groups the solution can be injected into to prevent possible hazardous effects. It is not uncommon for newborns to receive such injections when suffering from cerebral palsy or other forms of muscle spasticity. The infants in these instances experience no adverse effects. Health care providers find that common widely used substances, including antibiotics and aspirin, pose a much larger health risk to patients. As with any medication, possible anaphylaxis can occur with Botox injections. Trained physicians should only provide the treatment in settings containing proper emergency medical equipment.

Who would have thought that modern medical scientists could tame a substance once called “The most poisonous poison on earth” and harness its power to use for goodness? The miracle of controlling Botox, also called Dysport in the United Kingdom and Ireland has resulted in the successful treatment of voice tremors, urinary incontinence, prostatic disease and even depression. The cosmetic applications extend even further, Botox can help control underarm perspiration, reduce the appearance of wrinkles, lift the eyelids and make lips look fuller. So, what was once seen as a terrible poison is now a miracle drug.

Some people are concerned that Botox injections will give them a glazed, expressionless face, but at the hands of a skilled and realistic practitioner, that’s not likely to happen. Certified and expert physicians who use Botox for cosmetic purposes understand how the cells in the face toned to age and relax over time, and use Botox to work with the body’s natural weak spots, providing a firmer resistance. Properly applied, a patient won’t look fake, plastic or expressionless at all.

Another common misconception about Botox is that it’s toxic. True, it’s derived from a toxic substance, but before being approved for cosmetic purposes, it goes through a rigorous safety process that ensures it’s diluted and that the final injection isn’t strong enough to hurt anyone. In fact, most drugs are derived from toxins. In small amounts, they’re used effectively to treat diseases and disorders. In large amounts, though, they’re dangerous.

Belladonna is an example of this. A relative of the potato plant, Belladonna has been used over the centuries as an aphrodisiac, a poison and as a cosmetic eye drop. Today, ophthalmologist use a formula derived from Belladonna to dilate the patient’s upils for an optometric examination. Once dilated, the doctor can see the retina clearly. So any substance that can be called toxic, can also be diluted in order to work with the body instead of against it. “Everything in moderation,” so the saying goes.

The best thing a client can do, when considering whether or not to use Botox or Dysport, is to discuss the matter with a physician who’s informed and trained in using Botox effectively. When there are so many misconceptions and misconstrued information floating around, it’s no wonder that some of the people who would benefit the most from Botox injections may be afraid to pursue the matter.