Although trade and training fairs for the aesthetic industry have been around for some time, last weekend saw the UK’s first anti-ageing fair intended primarily for the general public.
Held at London’s Olympia, The Anti-Ageing, Health and Beauty Show was aimed at customers rather than merely professionals practising in the industry. The two-day event was attended by practitioners ranging from cosmetic surgeons and dermatologists to beauticians and yoga teachers, all on hand to educate the crowds about their particular branch of aesthetic medicine or healthcare.
Although the premise was essentially an anti-ageing one it included an overall approach to wellbeing.
New products and techniques were on display at the busy fair (in all, the weekend attracted about 11,000 visitors), including Botox, filler and collagen treatments being performed there and then. Amongst the potential customers were other professionals also interested in the latest offerings within the industry.
The fair’s organisers heralded the event a successful one with plans to arrange a second and for it to become an annual fixture. Carol Mracek commented:
“The show has been fantastic, we are delighted with both the exhibitors and the speakers. The consumer response has been overwhelming, visitors have been coming up-to us and commenting on how much they have enjoyed the show.
“The Anti-Ageing Health & Beauty show is committed to showcasing the very best anti-ageing products and services available on the global market”.