Johnson & Johnson Botox Rivalry

Giant healthcare and beauty company, Johnson & Johnson, will soon launching Johnson & Johnson Botox that may make a dent in to Allergan’s Botox behemoth.

The firm are looking to gain US approval for their new product next year, which could mean it would be available by 2015 in America and by around 2018 elsewhere in the world. Currently, Allergan make up for 85% of the market, which stands at a sizeable $900 million. The remaining 15% is made up by two small pharmaceutical companies who licence a similar product under a different name.

Johnson & Johnson however are an altogether different prospect, with a huge brand name behind them, not to mention a vast marketing budget. As a result Allergan may be forgiven for worrying that their lion’s share will be cut in to, though analysts believe J&J’s offering would have to offer substantial differences such as longevity, outcome or cost in order to make customers switch allegiances.

Dr Kenneth Beer is a consultant who has worked for both companies, and he comments:

“Allergan has built such a strong brand, people ask for Botox by name. This will be an uphill struggle (for J&J).”

However he also added: “J&J is a company I’d take seriously.”

This announcement means that late-stage trials will have been completed, though the name of the product is yet unknown. It’s understood that J&J will initially be targeting the cosmetic field however their product could also be used for bladder problems, excessive sweating and migraines, as other forms of botulinum toxins already do.

Allergan have so far refused to comment on the matter.

Contact Cosmetic Courses on 01844 390110 if you would like information on any of our Botox training courses. 

 

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Business potential for plastic surgery clinics or private practitioners

The growth of non-invasive procedures is the largest in the aesthetic medicine industry and so provides plastic surgery clinics with the most potential when it comes to growing their business. Many clinics have become savvy to this and now offer procedures such as Botox, fillers and chemical peels alongside their usual offering of surgical procedures.

So why aren’t more? It could simply be down to training – most plastic surgeons are experts in the field of surgery as opposed to non-invasive treatments, despite them becoming so popular and widely available. At the moment such procedures can be performed by a number of different professionals, so do you re-train or invest in new staff and train those?

Which route will depend on the individual business, however one thing is clear – as the fastest-growing area within the industry it’s not something that plastic surgery clinics can ignore. There are different types of courses available to medical professionals, including for plastic surgeons already in practice, such as Botox and dermal filler training.

Hiring professionals who already perform such procedures is another possibility, rather than taking the surgeon’s focus away from their primary task. Alternatively it’s also possible to hire staff who are not currently performing such procedures and paying for their training whilst they work on the job.

If you are a medical professional considering aesthetic training, contact the team at Cosmetic Courses for information and dates on our next Botox courses, microdermabrasion courses and more. Call 01844 390110.

 

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Keogh Review receives more industry support

The Keogh Review, a committee that has been set up to look at regulating the medical aesthetics industry to ensure best practice and protection for patients, is receiving support from numerous bodies working within the industry.

The British Association of Aesthetic Plastic Surgeons (BAAPS) has already offered their support and agreement with the Review, insisting the committee findings echo what they want the industry to offer too. This includes their call for proper training for those administering non-invasive procedures, administration by medical professionals only, and tighter regulation on advertising and the ways in which the procedures are sold.

Now two other organisations have lent their support – the Association of Aesthetics, Injectibles and Cosmetic Laser (AAIC) and the Cosmetic, Dermal, Aesthetic, Botulinum and Fillers Inspectorate (cdABFI) – in the belief that the industry should put up a united front.

Discussing their direct involvement in the Keogh Review, AAIC Managing Director, Chris Wade, said:

“We have presented to the Keogh Review and outlined our proposal for a training and recognition model, which would enhance the delivery of high quality, professional non-surgical treatments as well as public confidence in the sector.

“We can see no reason why adequately trained and responsible sector professionals cannot deliver treatments they have been delivering safely for years.”

This view was endorsed by Managing Director of cdABFI, Una Riley, who believes extra regulation will ensure greater consumer trust:

“We want the consumer to be able to make an informed choice and be confident of receiving high-quality treatment from qualified professionals.”

The findings of the Keogh Review are due to be released this month. It was set up to help to inform government policy however Westminster will not be under obligation to instill their recommendations.

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Botox and fillers – why take a refresher course?

It’s important for every practising medical aesthetic professional to undertake training to administer Botox and fillers, though it may be that a refresher course along the way could also prove useful.

How do you know if you could benefit from it? If you have worked in the aesthetics industry but have taken a break from it recently, the chances are that a refresher course will be the right course of action for you.

It may be that you have left the profession for a maternity break, or perhaps moved temporarily to another specialism. In which case it will not only help to brush up on techniques but will be vital in restoring any confidence that may have been lost as a result of absence from the industry.

It can also provide a worthwhile exercise for those who have not had a break from the profession, if not just to compare techniques with others but also learn any newer ideas with regards how to administer such treatments. It may simply provide a fresh way of looking at procedures, or how to get the very best out of them.

Cosmetic Courses offer Botox training and refresher courses to medical professionals, including doctors, dentists and nurses. For more information, contact the team on 01844 390110.

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