A recent BBC News article published, 30th September 2025, has shed light on a growing trend in the increasing number of young adults turning to aesthetic treatments like Botox and fillers. This shift has been driven largely by social media and it is re-shaping the landscape of cosmetic medicine. It’s a trend that practitioners and training providers need to pay close attention too.
What’s Driving Gen Z Toward Aesthetics?
According to the BBC article, young adults are looking for “baby Botox” and subtle filler work to maintain a youthful appearance. The rise of influencers and TikTok tutorials have normalised these procedures, making them seem as safe as normal skincare practice.
This cultural shift is creating a new kind of patient, one who is image-conscious and often influenced by online trends. For clinics and training providers, this means adapting to clients that are not well-informed about the safety and dangers of cheap, unregulated medicine.
Why Education and Safety Matters
With increasing demand for such treatments, there is a need for proper patient education. At Cosmetic Courses, we believe that every aesthetics practitioner needs to be equipped not only with technical skills but also with the ability to guide patients safely and responsibly. The BBC article highlights the concerns around unregulated and illegal prescriptions and the pressure some young people feel to conform to unrealistic beauty appearances.
This is where accredited training and patient education become so important. Aesthetic practitioners must be able to manage expectations and deliver treatments that prioritise patient’s long-term wellbeing.
How is Cosmetic Courses Responding
We are seeing an increase in interest from non-medical professionals who want to enter the industry and specialise in aesthetics. Our training cover treating younger patients and mastering techniques that deliver natural results.
We also emphasise the importance of ethical practice, teaching our delegates how to say no when a treatment isn’t appropriate and how to build trust with patients who may be navigating psychological or mental health issues.
Looking Ahead to the Future
The aesthetic industry is constantly changing and Gen Z is at the forefront of that change. As trainer providers and practitioners, we have a responsibility to meet these growing challenges with integrity, compassion and expertise.
If you’re a medical or non-medic professional looking to get trained and start a career in aesthetics, please view our training courses and join our community of practitioners who are committed to safe and ethical aesthetic medicine practice.
