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Botox Training Marketing | What to do after your course

How To Market Your New Medical Aesthetics Business | Botox Training Marketing

After you complete your botox training or dermal filler course, you will naturally be raring to go and get started with setting up your own medical aesthetics business. However, one of the main hurdles to jump over in making a success of your medical aesthetic business is the way in which you market yourself. In this Blog, Cosmetic Courses share some Tips for Botox Training Marketing:

1. Print Advertising

Most new aesthetic practitioners initially start with print advertising (local newspapers, fliers, maybe even cheaper local glossy magazines). Whilst this approach may work for some people, it is quite an outdated method of medical aesthetics marketing and can prove very expensive if not approached smartly and monitored carefully. Traditional print advertising essentially falls into ‘local’ and ‘nationwide’ audiences but the average start-up business will be aiming at the local publications to begin with. Even here, where the advertising costs are cheaper, our advice is that there is always room for negotiation: do not take the advertising cost quoted in the publication or by the sales rep. as gospel – be prepared to haggle, stand your ground and you will find that you can get a real bargain (especially just before print closes). Research your desired client’s demographic very carefully and make sure that the publications you are advertising in really are aimed at them or the response could be poor / made up of timewasters. Always ask the readership of the publication to see how many people it actually goes out to (some which seem like a great offer actually have a tiny readership so your chances of getting much work from them are slim). And check out the legal implications before handing out fliers – at local events, for example, you may need to get permission from your local authority (and are very unlikely to be able to specifically advertise medical aesthetic treatments, so be careful not to violate any trading standards!)

2. Online Advertising

Much more of-the-moment and with (potentially) the ability to reach a far bigger audience at once, online advertising for medical aesthetics has become increasingly popular with aesthetic practitioners. You can set up a free medical aesthetics website relatively easily these days if you are fairly tech-savvy, or for a small price if you need to get help. However: please do be warned that this is just the start of the process. There are hundreds upon hundreds of websites out there advertising medical aesthetic services…the challenge is to get yours indexed and found by anyone searching on the big search engines (Google, Yahoo, Bing etc.) This is a process known as SEO and involves clever use of keywords (the most commonly used words related to your industry that potential customers are searching at any given time), regularly creating and updating content (information, photos, blogs, maybe videos and social media usage linked to your site can really help you get increased rank and visibility quicker too). If all this sounds like complete gobbledygook to you then chances are that you may have a bit of learning to do before you embrace this form of marketing, or you might need to employ someone to help. This is, of course, a Catch 22 as you need to be earning before you can start employing! Do not be put off, though – there are abundant sources of helpful information about SEO and optimizing your site for the search engines…particularly good ones are SEOmoz and Mashable. If you just want to advertise without getting too involved with any of that nitty-gritty stuff, online sites like Gumtree provide quick and easy access to large numbers of potential clients and have options ranging from completely free – approximately £49 per week depending upon your region and the level of visibility that you want for your advert.

3. Word of Mouth

It may be horribly boring, but building up a great reputation via word-of-mouth really is a great way to build yourself a client base. The trouble is that it’s a slower approach than most medical aesthetics practitioners like. Start off with friends, family…anybody who would like botox and dermal filler treatments from you. Encourage them to spread the word. Perhaps offer a ‘refer a friend’ scheme where for each entirely new client who refers a friend, they get a small discount off their next treatment. If you have Social Media pages like Facebook and LinkedIn, encourage clients to leave reviews / endorsements. Try to form a link with an established business, perhaps, like a hair salon or existing medical aesthetics clinic (at least initially). Even if you ideally hope to be independent or freelance, this could be a good stepping stone to get reviews, spread the word about your new talents, link-build and hopefully create a client base. Whilst we never advocate stealing clients from another business (this is simply dishonest and poor practice), the networking that you do whilst working alongside others can help you greatly when you branch off alone.

Final Words of Wisdom for Botox Training Marketing

  • Whatever your method of marketing, always remember to ask “Where did you find us / hear about us?” It is vital that you do this consistently or your marketing efforts are wasted because you have no idea what is bringing clients in and what is not, so you could be spending money on completely the wrong types of marketing.
  • Get into the habit of taking down contact details from every enquirer, whether they book or not. These will form the basis of your ‘marketing database’ – a list of emails, addresses and phone numbers that you can use to sell to in the future on an ongoing basis. Remember that once you have these and as you add to the list, you have a responsibility under Data Protection to look after these details, not to spam them with constant heavy sales pitches and to always give them the option to ‘opt out’ of future promotions.
  • Remember that saying the words ‘Botox’ or ‘Botulinum Toxin’ in a sales-orientated manner violates MHRA standards. So always be careful to use alternatives like ‘wrinkle-reducing treatment’ or ‘anti-ageing injections’ instead!
  • Words are everything – keep track of the language you are using, split test and be prepared to vary it. If something isn’t bringing in clients, change it and try saying it in a different way.

We hope this Botox Training Marketing Blog has been helpful. Cosmetic Courses are market leaders in both Cosmetic Training Courses for medical professionals and providing medical aesthetic marketing advice. If you would like more information about training with us, Book Online now or call our friendly team on 0845 230 4110.

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Advanced Cosmetic Training Courses: Brow Lift Treatments

Advanced Medical Aesthetic Training

So you have completed your Foundation Level Introduction to Botulinum Toxin and Dermal Fillers. You’ve gone away and practiced all you learned and now you’re chomping at the bit to discover more techniques, right?

An Advanced Cosmetic Training Course is the ideal way to pick your basic skills up a level and add procedures like Cheek Sculpting, Platysmal Bands, Brow Lift and Hyperhidrosis to your repertoire. In this Blog, we will discuss the Brow Lift.

Brow Lift Treatment
As we age, gravity causes the eyebrows (brow) to move downwards.  We compensate for this by contracting the muscle which raises the eyebrows.  Contraction of this muscle causes wrinkle lines across the forehead.  Eventually the muscle relaxes and the eyebrows become lower.  This typically makes you look slightly sad and tired.  It can also increase the fold on the upper eyelid making it difficult to apply makeup.

Brow lift treatments are aimed at elevating the eyebrows.  This widens the eyes and makes you look less tired.  After surgery people are often asked if they have been on holiday as they look refreshed.  The effects are subtle and most people will not be able to pinpoint the exact change in you but will notice that you look fresher.

The eyebrow in females should be gently arched with its’ highest point lying 2/3rds of the way out from the centre.  In men the eyebrows are usually flatter and raising them is not usually appropriate as this can make them look slightly surprised.

In the past, the only satisfactory way to perform Brow lifts was with a surgery operation.  This procedure is normally carried out by keyhole surgery.  Small incisions are made within the hairline and the tissue is gently separated allowing the eyebrows to rise.  Most people recover quickly from the procedure and are back at work within 10 days.

Brow Lift Injections
More recently, however, medical aesthetic injection techniques have been used to lift the eyebrows.  Selectively weakening the muscles which pull down the eyebrows (using Botulinum Toxin) will result in them rising.  The muscles which pull down the inner part of the eyebrows cause frowning in the centre of the forehead.  The muscles which pull down the outer part of the eyebrows cause the crows-feet smile lines which occur on the temple on the side of the eye.

Unlike surgery, injections to weaken these muscles can be performed as a quick and easy outpatient procedure. Many people have the treatment during work breaks or at the end of the day.  The effects are not immediate with most people noticing a gradual decrease in the frown and crows feet wrinkles a week following treatment.  This effect last between 4-6 months and will need to be repeated.  Usually after a 3 treatments in a year the muscles relax more permanently and the effect last for longer and longer.

It is important to remember that everybody’s face is different and the consultation process is important to assess which treatment is most suitable for your patient.  This should ideally start with a skin analysis and discussion of the treatments available.

If you are interested in learning Brow Lift injectable techniques and other Advanced Medical Aesthetic Techniques, call Cosmetic Courses Training on 0800 328 5743. Alternatively, you can learn more about our advanced level training on our website.

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Sun Exposure & Flying after Azzalure treatment: Advice for Your Patients

Question:
Dear Cosmetic Courses,
Can you go on holiday to a very hot country 4 days after receiving Azzalure treatment?

The product information says to avoid direct sunlight for a week: how necessary is this and do you have any reassuring advice or tips for patients?

Cosmetic Courses Answer:
Thank you for your really good question about whether you can use Azzalure and then the patient go off on holiday.

Our general advice is that it should be absolutely fine. At Cosmetic Courses, we do get asked questions about people going up in planes following Azzalure treatment but this isn’t really a problem: lots of air stewardess’ have Botox and Dermal Filler treatments.

Regarding sunshine exposure on the small incisions where the needle went in, again we would advise that this is fine but we would advise patients to wear a Clinical-strength sunblock (Cosmetic Courses recommend the Heliocare range for maximum protection) on their face, which they should be doing anyway if they are going to a warm country.

Overall, not a problem at all performing Azzalure on people that are going abroad 4 days later: it is quite commonly performed. Sunblock is a good idea but in the first 74 hours following Azzalure treatment we encourage them to refrain from anything that raises their blood pressure too much, so travelling immediately after the injection wouldn’t be ideal.

Thanks very much for for sending in such an interesting Frequently Asked Question.

The Cosmetic Courses Team

If you are a medical professional interested in training to treat patients in Azzalure, Cosmetic Courses are one of the top UK medical aesthetic training providers. Contact us on 0845 230 4110 to discuss your training with our helpful team.

Or, if YOU have a question you would like our team of experts to answer, why not call our 24/7 Sipgate Helpline on 0870 4907385 for a personalised answer like the one above!

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How do you Know you are Getting the Best?

Are Cosmetic Surgeons the Experts When it Comes to Botox & training?

There was a very interesting debate on the RealSelf forums recently (where you can go to ‘find, share and discuss the real story about any cosmetic surgery treatment’).

A forum user was asking whether they would be better to go and see a Cosmetic Surgeon or Dermatologist (Skin Problem Specialist) for their Botox® injections.

Some of the responses provided by resident forum experts were very interesting.

• It’s all about experience, with Botox® said one US Plastic Surgeon. The “most expert” Botox® specialist can be measured in terms of a Practitioner who has the most anatomical knowledge of the areas which they are treating; which amounts of product work to produce the best-looking, longest-lasting results; how regularly they themselves perform the treatment. He points out that Cosmetic Surgeons are, in a sense, artists and trained to have ‘a good eye’ for what looks natural and effective when performing Botox®…other Skin Care Experts may have a better developed eye for other areas, such as skin abnormalities. In terms of experience, many Board Registered Plastic Surgeons have simply been working in the area far longer and performed more procedures than your average Dermatologist. But he also provides a fantastic quote: “a very experienced Dermatologist would be a better choice than an inexperienced plastic surgeon”.
• Ask about their Allergan Account Level – the same Surgeon gave a great tip that you can guage how regularly a Surgeon (or Dermatologist) is practicing Botox by asking their Allergan account level. “Allergan is the manufacturer of Botox, and has various levels of accounts by doctor or by practice based on how much Botox they are purchasing. Levels include silver, gold, platinum, platinum plus, diamond and then black diamond is the highest, meaning they are in the top 1% of injectors nationwide.”
• Cosmetic Surgeons understand limitations of Botox® says another forum user from Montreal. They have ‘the experience to know when surgical correction is the best treatment in their armatorium of aesthetic tools’ which means they don’t believe Botox® is some magical cure-all. They are therefore more likely to manage patients’ expectations of the results, suggest possible alternative treatments and be realistic about the possibilities which can be achieved with each patient.
• What about Dermatologists? Of course there are those on the thread arguing the flipside. Dermatologist Mitchell Schwartz points out that both Cosmetic Surgeons and Dermatologists are skin specialists. In fact, he says, Botox® treatment was initially developed by a dermatologist and an ophthalmologist.

The big thing they all keep coming back to is experience, experience, experience.

And it got me to thinking…

This forum thread was from a patients’ perspective. But what about delegates: nurses, doctors and dentists interested in training in Botox®?

Is Botox® Training better with a Cosmetic Surgeon?
Surely the same principles apply…

Ideally, you want to train with a company who has team members with a range of experience: not just all cosmetic surgeons, or all doctors, all dentists, Aesthetic Nurses or all dermatologists. You want to take aspects of each of their knowledge and learn from what they can teach you. Unfortunately (probably due to the fact that “birds of a feather flock together”!) a lot of training providers are strongly skewed towards one “type” of team.

At Cosmetic Courses, our Training Team is a real eclectic mix. We have Cosmetic Surgeons, RGNs (Registered General Nurses), Doctors, Medical Aestheticians. The one thing they all have in common is that they are dedicated experts in the field of aesthetic medicine. And they are all headed by a renowned Cosmetic Surgeon: Mr Adrian Richards of Aurora Clinics.

The benefits of Cosmetic Surgeon-led training?

• Expert advice from Mr Adrian Richards, The Daily Mail’s ‘Home Counties Leading Plastic Surgeon’: over 12 years’ international specialist experience in aesthetic medicine with numerous procedures to draw on. Watch him on Youtube to see him in action…his reputation is second to none.
• Receive in-depth marketing and business advice on how to make it big.
• See the bigger picture: put non-surgical procedures like Botox® and dermal fillers into the context of cosmetic surgery as a whole and get advice on assessing your patients in terms of all the possibilities for improving them facially.
• Train in the surroundings of a renowned Cosmetic Surgery clinic with 4 fully-functioning and equipped Clinic rooms: this is our National Cosmetic Training Centre.
• Train at the very most professional level: our training is in no way intimidating (just check out our testimonials section to see all the comments about our friendly team!). But by coming to a Cosmetic Surgeon-led provider, you can rest assured that you will be amongst other doctors, nurses and dentists intent upon getting the very best start to their medical aesthetic career. Training with Mr Richards and his team is intense, comprehensive and, above all, inspirational.

To find out more about Cosmetic Courses’ great range of Cosmetic Surgeon-led training, call us today on 0845 230 4110 and find out why we are the outstanding choice for your medical aesthetic training.

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How do Muscles Cause Wrinkles and Frown Lines?

There is a one vertical Procerus muscle and two Corrugator muscles that cause wrinkles and frowning in the area between the eyebrows.

The frotanus muscle runs upwards from the bridge of the nose and inserts into the skin.

Muscle fibres run upwards along the muscle and, when they contract, this produces shortening of the muscle and a cross line transverse (horizontal line at the upper bridge of the nose).

The Corrugate muscles run upwards and sideways from the bone in the frown area to the skin above the inner aspect of the eyebrow.

When these muscles contract they pull the eyebrows inwards, downwards and cause either vertical or slightly slanted lines on either side of the frown areas.

The muscles run in different directions and therefore the contractions cause lines in different orientation. It is important to know which muscle is responsible for which line when treating the frown area with Botox in order to correctly target the right muscle. In future blog posts we’ll talk about variation in muscles between other people and tell-tale signs if someone has had Botox Therapy.

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Can Botox cause Brain Damage? As Allergan faces continued law suits, should Aesthetic Practitioners be worried?

It is perhaps unsurprising in America’s compensation culture.  A controversial product like Botox is a bit of a sitting duck for legal allegations and, in April this year, manufacturers Allergan found themselves at the centre of exactly such a court battle.

After claiming that Botox injections left him with Brain Damage, 67-year-old Douglas Ray Jnr was awarded a whopping $212 million in compensation from Allergan. His is one of 3 court cases brought against Allergan, linking Botox to Brain Damage (the other 2 will be heard later this year). An inevitable media-frenzy followed.

This is despite the fact that no firm evidence was produced definitively proving Botox to be the cause of Mr Ray Jnr’s symptoms. Allergan also protest the allegations that they provide inadequate information about the potential risks associated with the drug. The company are now challenging the charges.

So CAN Botox cause Brain Damage?

Of course, regardless of our skepticism about the “trigger-happy claims” tendencies in the U.S., allegations such as these are bound to have patients – and practitioners – concerned.

At around the time of this court case, The Journal of Neuroscience (April 2nd issue) featured an Italian study conducted on adult rats. Type A Botulinum Toxin injected into one side of the rats’ brains was demonstrated to appear on the other side as minute protein particles. The ‘Botox causes Brain Damage’ media frenzy began, neatly tying in with the Allergan court battle.

Yet, as Fabulously40 bloggers Lois Stern and Patty Kovacs point out, the rats received purified botulinum toxin. The Botox typically injected into patients is not the same. And although migration of protein particles might be worrying, it cannot be taken as definitive proof of brain damage. In fact, senior Harvard surgeon Gary Borodic emphasises: “There is nothing in this paper that says these injections will damage neurons or that there are long-term side-effects.”

Be Careful of Misinterpreting the Facts

 The fact that the Journal of Neuroscience article could create such media hype, despite being based on very little solid theory, has to make Practitioners also question the basis of the court case against Allergan.

For starters: what actually constitutes “Brain Damage”? Very few articles about this case actually describe Mr Ray Jnr’s symptoms in tangible detail (though this does not necessarily mean they are not physically as well as mentally present). And of the 2 other upcoming cases against Allergan, at least one of them (according to sideeffects.net) ‘linked the [Botox] injection to a person’s limited ability to perceive the emotions of others’. This seems a rather woolly definition of Brain Damage. It also reminiscent of the symptoms of Autism, bringing with it the connotations of another recent media hype surrounding an injectable drug treatment: the children’s MMR injections.  As earlier stated: any controversial drugs or treatment programme becomes a scapegoat for criticism and compensation claims. But it is very hard to prove a definitive link when you are talking in terms of emotional capacity damage.

Secondly, it must be pointed out that Mr Ray Jnr did NOT receive Botox treatment for lines or wrinkles. By not clarifying this, the media has generally allowed the public to  think that he was…and therefore created the mass panic of hundreds of Botox affeciendos! He was in fact having treatment for hand tremor and writer’s cramp.  One of the charges brought against Allergan by the Justice Department are for promting Botox for “off label” use such as these,plus migraine headaches, juvenile cerebal palsy etc. All of these uses for Botox require different concentrations and methods of treatment which may involve a greater element of risk and have been tested for less time, on a lesser number of patients than Botox treatment for wrinkles.

In the Journal of Neuroscience featured study, the rats were injected directly into their brains…hardly a realistic testing condition for patients receiving treatment in standard cosmetic procedures. However, perhaps “off label” uses of Botox should be approached with greater caution until further investigations are carried out.

Finally, Douglas Ray Jnr’s ‘significant and catastrophic injury to the brain’ came about not through the Botox treatment itself but as a result of ‘severe accute immune reaction’ (BNET). This is where the charge against Allergan for failing to provide adequate information about the possible side-effects and risks of Botox comes into place. It is the duty of all good Aesthetic Practitioners to sufficiently warn their patients that, as with all drugs, Botox is not without risks. However (and especially in the case of the dosages used for anti-wrinkle treatment) these risks are well tested and marginal. A case like Mr Ray Jnr’s would be the absolute exception, not the norm.

And this is why, although it is of course important to express concern and to do your research when cases like the Allergan Botox Brain Damage trials come to light, we do not feel that Cosmetic Practitioners need to be putting Botox on the backburner just yet.

Article by Cosmetic Courses, leading UK providers of Aesthetic Injectables training (Botulinum Toxin and Dermal Fillers) to medical professionals. Call 0845 230 4110 for more details, or visit our website.

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Can you learn to perform a “Botox Facelift”?

The procedure hailed the “Botox Facelift” is actually a more modern technique using Botox treatment to improve the jaw line and give it a better definition.

Botox works by weakening muscles and it is possible to selectively weaken muscles which pull down the jawline producing an elevation and tightening of the jaw line.

Typically small injections are given just below the jaw line into the muscles which pull down the skin of the jaw. A real improvement in the jawline using this technique has been developed in the last few years, known as the Nefertiti Lift (after the Egyptian Queen with the famously slender and beautiful jawline).

This form of treatment is extremely effective in treating the jawline areas and a very popular treatment amongst patients. You can learn Advanced Botulinum Toxin techniques like these (and more!) on Cosmetic Courses’ Advanced Level training, or on a bespoke 1-1 course focusing on areas like this. Call us on 0845 230 4110 for more information, or book your Advanced Course securely online today.

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Botox for Asthma: The latest Botox buzz

First Migraines, now Asthma…what else can Botox Treat?

We are not skeptics about the wonders of Botox, or Botulinum Toxin Type A.  We are, of course, already familiar with its potential for smoothing fine lines and wrinkles, treating excess sweating (hyperhidrosis) and even of its medicinal uses for an array of good: from Essential Tremor to Multiple Sclerosis and Cerebal Palsy (almost any condition involving involuntary muscle movement!).  More recently, those in the Medical Aesthetics industry have heard of the potential to treat their patients with Botox injections for Migraine. And now, the most recent development launched in Australia on Tuesday, comes testing of Botox as an Asthma alleviant.

Monash University tests Botox for Vocal Exhaustion
The research, conducted at Melbourne’s Monash University, involves particularly severe asthma cases….and Botox injections directly to the voicebox!

The focus is ‘vocal exhaustion’: as the Telegraph has reported, ‘half of people with asthma also have voicebox spasms that can make it difficult to exercise or perform other normal activities’.  The theory is that using Botulinum Toxin Type A to work its paralysing magic on the voicebox will stop the spasms, allowing severe asthma sufferers to resume normal standards of breathing and activity.

Is Botox to the Throat really Safe
Botox is already used for other vocal chord disorders (like spasmodic dysphonia) so there is definitely logic behind this line of thinking and it could well work…if patients can be persuaded to have shots of paralytic toxin directly to their throats! The trials (lasting a year and initially conducted on 60 patients – 30 real, 30 placebo) are only based in Australia for now and the USA and UK are likely to take a little more persuading before theydecide to go ahead with similar research.  For now, these countries are probably happy to sit back and watch with interest as director of respiratory medicine, Phil Bardin, and his team conduct the pioneering study: particularly as they are currently only “reasonably reassured that it’s safe”. Temporary quietness of the voice, however, is the only side-effect that they claim to be expecting.

One thing is for sure: continued research like this does show the credibility of Botulinum Toxin as a career path for Medical Professionals….this is not just a “Beauty” sector and there is a great deal of good, potential for pioneering work and health treatments which can be performed once you choose to train in Botox techniques.

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Entering the Medical Aesthetic Industry: Be Realistic, not Pessimistic!

Be Realistic…but Stay Positive: You Can Do It!

There has been a trend recently to draw awareness to the fact that entering the Aesthetic Industry is not always plain sailing.

Quite rightly, skeptics have stressed the perils of skipping blindly away from your day job (which may have its downsides but nonetheless pays the bills, right?) after promises of reduced working hours, more input and creative freedom…not to mention money, money, money.

So, What Does it Take?

Let’s be sensible here: Everything in life, particularly with an economy like ours in the UK today, is what you make of it. As Elton John penned in “The Circle of Life”: Some will fall by the wayside, others will shoot to the stars. But a great deal in this industry comes down to:

a)having the required skillset to begin with. This is why the best training providers will, like Cosmetic Courses, only take on medical professionals. We talk about Insurance but this is a very real issue: if you can’t get insured after your training, you won’t get work, therefore it simply would not be fair for us to train you under false pretences. Also, we have found that professionals from roles like Nurses, Doctors and Dentists already have a high number of the skills required to make it in this sector. For more information on this, take a look at our brand new Transferable Skills pages for Doctors, Nurses and Dentists.

b)Ability to network. This is partially being in the right place at the right time, but largely putting yourself out there and making contacts, getting to know others within the industry who can recommend products and techniques, introduce clients…and possibly even provide jobs or partnerships! Self-promotion is absolutely vital so you do need a strong backbone and a creative streak (which of course you have already to be considering Aesthetics!). With online resources like Linked-In, Gumtree, Facebook and regular conferences to attend…the medical aesthetic world really is your oyster.

Market Yourself

To illustrate this point further, here is a real recent enquiry from a Delegate. This both shows the need to be realistic about the industry you are considering going into, and the things that can be done to ensure you give yourself the best chance possible:

Question:
Dear Cosmetic Courses,

I took a medical aesthetic training course in April 2010, and have yet to get my first client! I work full time, as a Practice Nurse, and realise I  may not have promoted myself enough. I have advertised myself in a local dentists, and beauty salon.

Answer from Libby Stewart, Cosmetic Courses Aesthetic RGN:

It can be difficult to get going with your practice.
You could consider holding an open evening at a salon or practice to inform potential patients of what treatments you can offer and how the treatments may work for them. People seem to need more than an advertisement to encourage them. Patients who are regulars to procedures are usually happy to stay with their existing practitioner unless something interests them to leave eg. your prices or they just like you better. Patients who are new to treatment and just considering it need a lot of encouragement and benefit from a good consultation so that you can establish a relationship with them.
Yes, the insurance has to be paid once you commence treatments but most of the companies allow for monthly payments that you can cancel at any time should you find this is not the right field for you. Remember that what initially looks like quite a mark up on product cost can seem less of a profit when you take purchase of product and consumables, paying yourself an houly rate, any rent or commission that you pay to a third party and insurance and training costs incurred by you into consideration. So the price you charge for your treatments should reflect all of these to make sure you still make a profit!

Cosmetic Courses are always on hand and happy to offer advice if you are Entering the Aesthetic Industry or about your Business and Marketing Strategy. 24 hour Advice is available through our Telephone Line, 01844 390110…simply leave your question and we will get in touch very quickly!

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Non-surgical & Surgical Procedures: Producing a harmonious youthful appearance to the face

The main factors that age the skin are sun damage, active lines (wrinkles), gravitational change from ageing and volume loss.

Each of these should be treated independently to produce a harmonious youthful appearance to the face.

Prevention is always better than cure and preventing sun damage is very important as this will maintain the quality of the skin. So make sure you tell all your clients to invest in a top Suncream like the Heliocare range…there’s no point paying out for regular Botox or Dermal Filler treatments, only to go and burn their skin causing sun spots, collagen loss and skin cancers!

Botox treatment is best used when active lines are beginning to form in the forehead crows feet and frown areas, normally at the age of mid 30’s. Botox is not so effective once the lines are actually formed.

Vaughn Changes can be treated with Dermafillers from mid 30’s when volume loss starts to appear.

If the volume loss is treated directly as it occurs much less dermal fillers are required than treating well established lines and a more natural look can be achieved.

Regarding ageing changes,  when these become too extreme for non-surgical treatment, these can be treated with surgery and in our opinion surgery should be reserved for most people from the age of 45 onwards. This is when the main gravitational changes to the face seem to occur and ,similarly, with dermal fillers small procedures preformed slightly more frequently give the best results to produce a natural harmonious appearance without dramatic changes to your client’s face.

Complimentary surgeries for people over the age of 45 include a MACS facelift (short scar facelift) to just elevate the cheeks and neck area in a natural fashion with minimal scarring.

Eyelid surgeries are very dependent on the appearance of eyelids: heavy upper eyelids can be treated anytime and produce a revitalized appearance to the eyes in a subtle fashion. Lower Eyelid surgery likewise can be very effective.

Overall if all 4 elements of facial changing / ageing are assessed separately and treated appropriately, facial ageing can be slowed and clients can achieve a very natural appearance rather than some of appearances we’ve seen from very un natural stretched facelift surgeries.

The overall message is prevention is better than cure and earlier treatment is better than late  treatment.

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