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The amount of women who decide to get Botox injections, collagen injections, and other similar procedures has risen fifteen percent over last year’s figures, meaning that for the first time over a million women are undergoing these types of procedures. There is no shortage of information available about some of the risks of Botox injections. They can have unwanted results, including resulting in a face lacking in emotional flexibility. Regardless of this, Botox is now being viewed by many as a normal part of women’s lives as they grow older.

Men are not immune to these changes either. Research conducted by Mintel predicts that as many as nineteen million women and men would undergo such procedures if they could afford the bill. Of the cosmetic options that do not require surgery, Botox is by far the most desired option. Botox is used to paralyze the movement of muscles in the face, which causes wrinkles to be smoothed out. And despite some of the high profile mistakes made on people who receive collagen injections and other lip enhancing procedures, there is a very large market for them as well. As an example, the actress Lesley Ash was left with a disfigured face when a lip enhancement procedure failed.

Another growing industry is the market for face lift procedures that do not require surgery. These dubiously called “organic face lifts” have become popular enough that the Duchess of Cornwall was recently discovered to have been receiving them. The specifics of the procedure are not known at this point, but it involves using bee venom as a replacement for Botox. According to the research conducted by Mintel, “With high profile celebrities – and now even royalty – choosing to help nature with fillers and lifts, non-surgical procedures have never been so popular, as numbers have passed the one million barrier for the first time in 2009.”

In addition to the non surgical options, plastic surgery itself grew by nine percent from 2008 to 2010. The most popular of these options is breast enhancement, a procedure in which saline bags are placed inside women’s breasts. Eyebag removal came in second, followed by surgery to the neck and face, the stomach, liposuction, nose jobs, and eyebrow lifts.

As a whole, the cosmetic treatment industry grew by seventeen percent over the past two years, reaching two point three billion pounds. The non surgical segment of the market has seen especially high growth. The main factor is thought to be the increased accessibility of such treatments. Mintel also discovered that only a third of the population feels like they don’t need plastic surgery.

Plastic surgery usually makes people think about some of the more obvious and traditional procedures, including breast implants, face lifts,Collagen Dermal Fillers liposuction, and Botox injections. But you may be surprised to hear that, lately, women have been focusing on plastic surgery on another area of their bodies: their feet. But it is not all about appearance this time. More and more plastic surgeons are implanting collagen dermal fillers into the balls of women’s feet to help make the pain of wearing high heels just a little more bearable.

Women who are into wearing trendy stiletto heels are often burdened with the less-trendy foot pain that they cause. High heel shoes transfer weight into the toes and balls of the feet, focusing constant pressure on a part of the foot with a relatively small surface area. Over time, the fat in the balls of the feet deteriorates, and when this is combined with ageing, shoes can become quite uncomfortable and even painful.

The procedure required to implant dermal fillers is relatively cheap and painless, and you can recover quickly. The collagen contained in the implants is a natural protein found in skin tissue, so it breaks down over time and dissolves in the body naturally. That means, however, that the procedure must be repeated about every two to three months. Some women have chosen to undergo the procedure only every so often as needed. Cosmetic surgery clinics have seen a spike of interest in the procedure around the holiday season in particular, presumably due to holiday parties and more time spent in high-heeled shoes.

In 2009, sales in foot implants in the UK jumped five times the prior rate, and the number is expected to grow as the economy improves. Even celebrities are getting in on the trend. Last November, Victoria Beckham mentioned that she, too, was considering having work done on her feet to remove bunions formed from years of wearing heels. It was also said that she expressed interest in dermal fillers.

The trend in high heeled shoes does not seem to being changing anytime soon, and designers continue to challenge their clients with taller and more extreme footwear. Plastic surgery may seem to be an extreme decision, but if you’re on your feet often in heels, it could be a cheap and simple option to prevent more permanent damage!