During and since the publication of the Keogh Review, there has been much discussion over the use and regulation of cosmetic procedures, with a lot of focus on unregulated non-invasive procedures. The recommendations have centred around introducing regulation regarding who can offer such procedures, as well as regulating the products themselves. It did not go […]
One London clinic is now offering a Californian-produced alternative to Botox which promises the same results minus the toxins, which may come as welcome news to those who are interested in the results of the treatment but uncomfortable with the thought of what is in it. iovera has been dubbed ‘Frotox’ due to its use […]
If you currently offer injectable treatments and other non-invasive cosmetic procedures, either privately or through a clinic, it’s likely you will be impacted at some stage by the Keogh Review – whose research into possible regulations for the aesthetic medical industry may help form government legislature. Calls have been made from medical professionals and bodies […]
The growth of non-invasive procedures is the largest in the aesthetic medicine industry and so provides plastic surgery clinics with the most potential when it comes to growing their business. Many clinics have become savvy to this and now offer procedures such as Botox, fillers and chemical peels alongside their usual offering of surgical procedures. […]
We’ve collated the results of the feedback for our latest training course – and the results are very encouraging. On Saturday 7th July, we ran another successful Foundation course in Botulinum Toxin and Dermal Fillers. Though the course was fairly small, the feedback we received showed that satisfaction levels are going from strength to strength. […]
Search Engine Optimisation for the Medical Aesthetics Industry SEO is a shadowy art and many of the people selling it can be likened to the double glazing salesmen of old. Because most of us only know a little about it but know how important high Google rankings can be, we are vulnerable to unscrupulous practices. […]
Using Google Analytics to Monitor Success Whatever the size of your website, I would recommend that you or your web company install Google Analytics to monitor it. This is a free service from Google which measures the amount of people who visit your website, the entry paths that they choose to take to get there […]
Creating a Winning Website Once you have achieved the first stage- you own and have registered your chosen domain name with your details – you now need to create a winning website on that domain. There are a myriad of options here, ranging from employing a web company to design a website for you, to […]
Claim Your Cyber Territory – Marketing The second stage in our medical aesthetic business marketing blog series is to look at domain registration. A domain name is the name of a website: cosmeticcourses.co.uk , for instance, is our teaching and training company. This is also known as the URL (uniform resource locator). Mr. Adrian Richards […]
Have you ever Googled yourself? Who owns your-name.co.uk? If no one does…should you? If you have never considered these questions, now is the time to start. Search engines already know a lot about you. Google in particular is by far the largest, used for over 70% of searches in the UK. If your picture has […]
