The growth of non-invasive procedures is the largest in the aesthetic medicine industry and so provides plastic surgery clinics with the most potential when it comes to growing their business. Many clinics have become savvy to this and now offer procedures such as Botox, fillers and chemical peels alongside their usual offering of surgical procedures.

So why aren’t more? It could simply be down to training – most plastic surgeons are experts in the field of surgery as opposed to non-invasive treatments, despite them becoming so popular and widely available. At the moment such procedures can be performed by a number of different professionals, so do you re-train or invest in new staff and train those?

Which route will depend on the individual business, however one thing is clear – as the fastest-growing area within the industry it’s not something that plastic surgery clinics can ignore. There are different types of courses available to medical professionals, including for plastic surgeons already in practice, such as Botox and dermal filler training.

Hiring professionals who already perform such procedures is another possibility, rather than taking the surgeon’s focus away from their primary task. Alternatively it’s also possible to hire staff who are not currently performing such procedures and paying for their training whilst they work on the job.

If you are a medical professional considering aesthetic training, contact the team at Cosmetic Courses for information and dates on our next Botox courses, microdermabrasion courses and more. Call 01844 390110.

 

Recently in the press, the issue of Botox and Filler training and who can be trained has come to light. Due to legislation only medically trained professionals are able to teach but also learn how to inject Botox and fillers.

At Cosmetic Courses we only offer our training to medical professionals – our delegates being a mixture of Doctors, Dentists and Nurses. Our delegates have to be medically qualified and registered with one of the following: General Medical Council, General Dental Council or Nursing and Midwifery Council. This ensures that our delegates are fully licensed to practise within the UK.

In one case an untrained man has been caught teaching Botox and Fillers to beauty therapists, who cannot legally participate in these courses as they lack the required medical qualifications. The man training the beauty therapists was sentenced to time in prison due to the severity of his actions.

This is unfortunate for those trained by him, as they naturally believed the certificate he provided was authentic and allowed them to practise. However, as any respected  non-surgical training provider will know, beauty therapists are not allowed to perform Botox and Dermal Filler treatments.

Therefore it is essential that at Cosmetic Courses we offer our training to the correct delegates. We are CPD certificated as well as having a working partnership with Hamilton Fraser, our insurance company, to ensure this.

Through training with Cosmetic Courses you get the security that our highly trained professional team are there for continued support, from helping you when you start your new career choice to the finer details that may occur throughout your career.

Furthermore, all our trainers are experienced and registered with the relevant medical governing bodies, so they are fully qualified to teach and perform Botox and Filler treatment in line with the regulations and legislations currently in place in the UK.

Cosmetic Courses offers practical training within all of our courses. The hands-on training allows our delegates to apply the theory and techniques they have learnt from the lectures into their practice following the courses.

These treatments are carried out on live models under close supervision from our aesthetic trainers, which also gives our delegates the chance to ask any questions or queries that they may have. At Cosmetic Courses we train doctors, dentists and nurses.  Practical training sessions are an essential part in our course content as we feel it is a valuable asset for the delegates that train with us.

Our practical training allows doctors, nurses and dentists to inject models with Botox and Dermal Fillers which enables them to get a better understanding of the treatment process and injection techniques. Cosmetic Courses’ expert trainers are present throughout the session to talk each delegate through the process enabling them to feel comfortable with the Botox and Dermal Filler techniques.

Once delegates have completed the practical training it allows them to leave the course with a higher level of competency when administering Botox and Dermal Fillers. This gives them a distinct advantage when going to practise themselves.

All of our Cosmetic Courses are tailored so there is practical training in each course. This is included whether it is a foundation or advanced course, bespoke, dermaroller or chemical peel course. At Cosmetic Courses we feel that through offering practical training to doctors, nurses and dentists they become more confident with the injections of Botox and Dermal Fillers.

The practical aspect with us at Cosmetic Courses is arranged similarly to a real life clinic environment enabling our delegates to receive first hand experience of how an aesthetic clinic functions. At Cosmetic Courses we also find suitable candidates for the delegates to inject with the Botox and Dermal Fillers so they have a wide variety of models to see, allowing the delegates to experience the differences between each individual.

Our practical training at Cosmetic Courses provides everything for our delegates from the real models to the Botox or Dermal Filler products used in the practice session. This provides a full practical hands-on training experience enabling our delegates to learn and improve their skills and knowledge.

For more information on our Botox and Fillers training courses please contact us on 01844 390110 or email us at [email protected].

We’ve collated the results of the feedback for our latest training course – and the results are very encouraging.

On Saturday 7th July, we ran another successful Foundation course in Botulinum Toxin and Dermal Fillers.

Though the course was fairly small, the feedback we received showed that satisfaction levels are going from strength to strength.

In fact, it was among the best feedback we have received since we began. We’re very proud to share the results with you here.

The Verdict

Here’s how our delegates rated us:

  • 100% would recommend the course and return for further training
  • 100% thought the speakers communicated effectively
  • 100% thought the venue was suitable for the training
  • 100% thought the demonstrations were well presented and informative
  • 100% thought the hands-on experience was valuable
  • 98% thought there was sufficient time for discussion

A fantastic set of feedback, and we hope that many of our Foundation course delegates choose to continue their study with Cosmetic Courses – either by moving up to the next level on our Intermediate and Advanced courses, or broadening their expertise into other areas like Dermaroller and Skin Peels.

If you would like to attend our next Foundation Botulinum Toxin and Dermal Fillers course, it will be held on Saturday 11th August. Click here to book your place. Alternatively, we are always happy to arrange bespoke one-to-one training sessions at a time that’s convenient for you. Contact us for more information on 0845 230 4110 or email [email protected].

The results of our latest training course are in…..and they’re better than ever!

Last Saturday, 12th May, Cosmetic Courses ran another fully subscribed Foundation course in Botulinum Toxin and Dermal Fillers.

We routinely ask all our delegates to fill out feedback forms to let us know what we’re doing right, as well as highlighting any areas we can improve on.

We’ve now collated the feedback from Saturday’s course, and are very proud to be able to share the results with you here.

The Verdict

Here’s how our delegates rated us:

  • Accommodation and travel were given a score of 96%
  • Structure of the course and discussion time scored 97%
  • Course  presentation, lecture, demonstration, venue and effectiveness of communication were all rated 99%
  • Value of the course and amount learned were given a perfect 100%!

Our Foundation courses are designed for delegates just starting out in their aesthetic careers, and mark the very first step in their journey, so it’s particularly satisfying to hear that they found our latest course so useful.

We hope that many of these happy delegates will decide to join the ranks of our previous Foundation course delegates who have progressed to further study on our Intermediate and Advanced courses, or broaden their training into other areas such as Skin Peels and Dermaroller.

If you missed out on our last training course and would like to attend the next one, it will be held on Saturday 23rd June. Alternatively, we are always happy to arrange bespoke one-to-one sessions at a time that suits you. Contact us for more information on 0845 230 4110 or email [email protected].

Question :

Dear Cosmetic Courses,

I have a patient with the following Dermal Fillers query and wondered whether you could advise? At the beginning of December, she had Juvederm Dermal Filler injected into an area under her cheekbone. Initially the region was tender and sore. After about a week the pain increased and her face became swollen on one side with a round hard solid lump in this area.

She went away on holiday shortly after and, whilst away, phoned her GP who advised her to take antibiotics. She has since been on a seven day course of amoxyllin and a five day course of augmentin 625mg. On returning she visited the same GP who advised her to see a specialist as he was not sure if an abscess had formed or a haematoma .

I have now examined the area, however, and feel that this is not an abscess as it is a hard mass and therefore, could maybe be a haematoma, or the filler with an infection around it?  Her own GP back home seems to agree as he has taken her off the augmentin and put her on a course of cefuroxime 250mg.

Do you think Hyaluronidase might dissolve the filler and how long after the infection has healed can this be done (providing that the lump is the filler! )

Answer :

Unfortunately, it does sound as though your patient has an infection in her cheek area which the GP was right to treat with antibiotics.

When the infection has settled down it may be possible to treat her with Hyalase but this is certainly not recommended whilst infection is still prevailant.

We may be able to provide further advice and information if you send a photograph of her to: [email protected]

Should there be further problems, our expert surgical team at Aurora Clinics would be happy to see her for a free consultation.

Best Wishes,

The Cosmetic Courses Team

As the medical aesthetic industry comes under scrutiny, Cosmetic Courses supports calls for higher competency levels.

Botox and Dermal Filler Providers Under Fire

Not only the Surgical sector of the cosmetic treatment industry has come under scrutiny recently following the PIP breast implants fiasco. The Non-Surgical cosmetic injectables market is now also being heavily criticized for lack of regulation and the ease with which products / procedures can launch or professionals can become qualified.

The UK has been described as “an open goal when it comes to cosmetic injections”, with companies starting up and disappearing at the first sign of trouble and a “terrible…lack of training” (Dr. Mike Comins, president of the British Association of Cosmetic Doctors).

Dr. Comins has particularly stressed the importance of competence and for “only medical doctors, their assistants or supervised nurses [to] be allowed to carry out injections of Botox and fillers”.

Cosmetic Courses support Competency & Training for Medical Professionals

These are views which leading UK medical aesthetic training provider, Cosmetic Courses, has long upheld. Even before the PIP scandal hit the media, we were championing rigorous standards within cosmetic injectables training and had a strict policy of only accepting currently qualified medical professionals onto our courses.

Test the Water: then Commit to Competency

We understand that branching into a career in medical aesthetics can be a big commitment, so we do believe that delegates should be given opportunity for ‘taster’ training sessions where they do not have to invest so much money or long-term career aspirations up-front: some people do literally start aesthetic injecting and decide then and there it’s not for them.

Bespoke 1-1 for Competency Certification
But, if a delegate does then decide that they want to pursue a career in cosmetic injectables, we strongly encourage all training with Cosmetic Courses to continue to Bespoke 1-1 level which is the stage where you can be certified in competency. This is in line with the recommendation by the BACD and Mike Comins.

Training DOESN’T end with Competency
Furthermore, Cosmetic Courses always say that your training is a journey. Even having received Competency Certification, many delegates do decide to continue to Advanced Level and we positively encourage this. As Dr. Comins continues: BACD members ‘also have to attend a certain number of conferences and training sessions to maintain their membership’. Our own Cosmetic Courses trainers frequently do this, attending regular events, training sessions and conferences to keep up-to-date with all the latest products and techniques.

Keeping up-to-date is vital in this fast paced industry. This is why Cosmetic Courses believe that Competency Certification and Refresher Training go hand-in-hand. Although many delegates may have already been competency certified, this may have been years ago any they might not have done anything with it ever since. In that time, techniques and products will have moved on. The best practitioners keep up to date with regular training and activity: and Cosmetic Courses encourage all our delegates to be the best.

Our Commitment to You
As Cosmetic Courses’ manager recognized, we do not only expect our delegates to be the best they can be but we also expect the same from ourselves. As part of this ‘we are offering more courses and expanding our packages on an ongoing basis to ensure not just that you keep up but that we keep up’.

Cosmetic Courses also offer a support program so that all delegates are never essentially ‘alone’ after graduating from Cosmetic Courses. Despite being certified competent, if you ever need support or advice after having trained with Cosmetic Courses there is ongoing mentor support via telephone or email.

In all these ways we hope to be able to help do our part to regulate the standards within the industry.

Cosmetic Courses Aesthetic Nurse Practitioner and Trainer, Libby Stewart, is always keen to further her development and frequently gets invited to some of the most exclusive training events in the industry: testament to her skill and reputation. Following on from her recent Juvaderm Voluma training, Libby recently attended training in the innovative new Pix-L Cannula Technique, held at the Q-Med headquarters in London. She is fortunate to be amongst the first UK aesthetic nurses to be trained in the use of this new technique from Restylane. In this Blog, Libby shares her experience and tells you a bit about the Pix-L Cannula Technique…

The Pix-L Cannula Technique

The Pix-L cannula technique is a method in which individual treatment areas or a full face can be treated with filler from one injection site.

It is best known as a “blunt technique” and there has been quite a lot of excited publicity about this bluntness because an obvious benefit of using blunt cannulas is that the treatment can be more comfortable for the patient. There is less inflammation, discomfort and chance of bruising and swelling. Psychologically, patients who are squeamish of sharp needles might feel happier. There is even thought to be a better aesthetic result with a higher safety factor.

According to the official Q-Med site: “The Pix’L™ cannula has a blunt tip which does not cut through the tissue but pushes it gently to the side without injuring it. A lateral outlet enables the injection to be precise, and a special inner surface layer allows optimum flow of the hyaluronic acid. The unique replenishment of volume is only attained with the combination of the Pix’L™ cannula in the correct cannula size for the corresponding gel particle size of hyaluronic acid in Restylane.

To provide maximum control and high quality instruments – every Pix’L™ needle is precisely tested after every manufacturing step. In total there are 12 test phases as well as a test under microscope in order to satisfy the most demanding customers. A Haute Couture treatment result requires an ultra precise tool for you, the practitioner – the Pix’L™ micro cannula.”

The fact that these Pix-L Cannulas can treat large areas of the face at a time whilst causing less pain and bruising (physically and psychologically!) to the patient is just so exciting. The treatment is being hailed as the ‘liquid facelift’ and is sure to become huge. At the moment, however, only certain highly qualified specialists (like Libby!) are being invited to train in this technique.

For more information on the Pix-L Cannula Technique or any of Cosmetic Courses’ other training courses and services, please contact us on 0845 230 4110 or [email protected]

How To Market Your New Medical Aesthetics Business

After you complete your botox training or dermal filler course, you will naturally be raring to go and get started with setting up your own medical aesthetics business. However, one of the main hurdles to jump over in making a success of your medical aesthetic business is the way in which you market yourself. In this Blog, Cosmetic Courses share some Tips for Marketing Success:

1. Print Advertising

Most new aesthetic practitioners initially start with print advertising (local newspapers, fliers, maybe even cheaper local glossy magazines). Whilst this approach may work for some people, it is quite an outdated method of medical aesthetics marketing and can prove very expensive if not approached smartly and monitored carefully. Traditional print advertising essentially falls into ‘local’ and ‘nationwide’ audiences but the average start-up business will be aiming at the local publications to begin with. Even here, where the advertising costs are cheaper, our advice is that there is always room for negotiation: do not take the advertising cost quoted in the publication or by the sales rep. as gospel – be prepared to haggle, stand your ground and you will find that you can get a real bargain (especially just before print closes). Research your desired client’s demographic very carefully and make sure that the publications you are advertising in really are aimed at them or the response could be poor / made up of timewasters. Always ask the readership of the publication to see how many people it actually goes out to (some which seem like a great offer actually have a tiny readership so your chances of getting much work from them are slim). And check out the legal implications before handing out fliers – at local events, for example, you may need to get permission from your local authority (and are very unlikely to be able to specifically advertise medical aesthetic treatments, so be careful not to violate any trading standards!)

2. Online Advertising

Much more of-the-moment and with (potentially) the ability to reach a far bigger audience at once, online advertising for medical aesthetics has become increasingly popular with aesthetic practitioners. You can set up a free medical aesthetics website relatively easily these days if you are fairly tech-savvy, or for a small price if you need to get help. However: please do be warned that this is just the start of the process. There are hundreds upon hundreds of websites out there advertising medical aesthetic services…the challenge is to get yours indexed and found by anyone searching on the big search engines (Google, Yahoo, Bing etc.) This is a process known as SEO and involves clever use of keywords (the most commonly used words related to your industry that potential customers are searching at any given time), regularly creating and updating content (information, photos, blogs, maybe videos and social media usage linked to your site can really help you get increased rank and visibility quicker too). If all this sounds like complete gobbledygook to you then chances are that you may have a bit of learning to do before you embrace this form of marketing, or you might need to employ someone to help. This is, of course, a Catch 22 as you need to be earning before you can start employing! Do not be put off, though – there are abundant sources of helpful information about SEO and optimizing your site for the search engines…particularly good ones are SEOmoz and Mashable. If you just want to advertise without getting too involved with any of that nitty-gritty stuff, online sites like Gumtree provide quick and easy access to large numbers of potential clients and have options ranging from completely free – approximately £49 per week depending upon your region and the level of visibility that you want for your advert.

3. Word of Mouth

It may be horribly boring, but building up a great reputation via word-of-mouth really is a great way to build yourself a client base. The trouble is that it’s a slower approach than most medical aesthetics practitioners like. Start off with friends, family…anybody who would like botox and dermal filler treatments from you. Encourage them to spread the word. Perhaps offer a ‘refer a friend’ scheme where for each entirely new client who refers a friend, they get a small discount off their next treatment. If you have Social Media pages like Facebook and LinkedIn, encourage clients to leave reviews / endorsements. Try to form a link with an established business, perhaps, like a hair salon or existing medical aesthetics clinic (at least initially). Even if you ideally hope to be independent or freelance, this could be a good stepping stone to get reviews, spread the word about your new talents, link-build and hopefully create a client base. Whilst we never advocate stealing clients from another business (this is simply dishonest and poor practice), the networking that you do whilst working alongside others can help you greatly when you branch off alone.

Final Words of Wisdom….

  • Whatever your method of marketing, always remember to ask “Where did you find us / hear about us?” It is vital that you do this consistently or your marketing efforts are wasted because you have no idea what is bringing clients in and what is not, so you could be spending money on completely the wrong types of marketing.
  • Get into the habit of taking down contact details from every enquirer, whether they book or not. These will form the basis of your ‘marketing database’ – a list of emails, addresses and phone numbers that you can use to sell to in the future on an ongoing basis. Remember that once you have these and as you add to the list, you have a responsibility under Data Protection to look after these details, not to spam them with constant heavy sales pitches and to always give them the option to ‘opt out’ of future promotions.
  • Remember that saying the words ‘Botox’ or ‘Botulinum Toxin’ in a sales-orientated manner violates MHRA standards. So always be careful to use alternatives like ‘wrinkle-reducing treatment’ or ‘anti-ageing injections’ instead!
  • Words are everything – keep track of the language you are using, split test and be prepared to vary it. If something isn’t bringing in clients, change it and try saying it in a different way.

We hope this Blog has been helpful. Cosmetic Courses are market leaders in both Cosmetic Training Courses for medical professionals and providing medical aesthetic marketing advice. If you would like more information about training with us, Book Online now or call our friendly team on 0845 230 4110.

I am already an experienced doctor or surgeon: can I skip the foundation level course?

At Cosmetic Courses, we frequently receive enquiries from potential delegates wanting to know whether they can skip the foundation level medical aesthetic training (botulinum toxin training with an introduction to dermal fillers) and go straight to the advanced level techniques (such as brow lift, Nefertiti neck lift, platysmal bands, hyperhidrosis etc.) This question is usually posed by doctors or even surgeons who are very highly qualifed, so feel that the foundation course might be too simple for them and cover ground they already know.

However, we do strongly believe that all our medical professional delegates, regardless of sector or experience, need to start with the Foundation course. This is not to say that the Foundation course you do cannot be tailored specifically to your level and ability. We have good logic for this reasoning, which we shall explain in this Blog:

  1. Although you may be very experienced within your own field, medical aesthetics is quite a different approach (technically and theoretically) to other medical professions. Quite often it is the most highly trained doctors who find they need to go over the groundwork in skin structure again! Sometimes you might have covered the necessary theories, but a long time ago during your initial degree or you may have approached them at a different angle to the way you will need them for aesthetics. Having a refresher can only benefit your understanding and ability to deliver fantastic results to your patients.
  2. There is a much wider gap between the Foundation Level course and the Advanced Techniques course than many initial enquirers realise. It is only when we begin to explain the extent of the techniques and theories that we cover on this course that they see there may actually be a need for some homework in between the two in order to be confident enough with the required theory and methods to achieve good results. In fact, many of our delegates choose to attend 1-1 courses with Cosmetic Courses in between their Foundation and Advanced courses, to brush up on techniques they are unsure of before taking the next big step.
  3. Cosmetic Courses do actually certify you in competence after each course so we have a duty to know that each of our delegates have the Foundation grounding in place before we can progress you to the next level. Whilst the vast majority of our delegates are entirely honest, highly qualified and skilled practitioners, there are always those who will try to claim they have more ability than they do. Therefore, we have to assess this level of medical aesthetic competence in order to be sure that we are certifying fantastic injectors to go out into the world and practice!
  4. Cosmetic Courses have a reputation for excellence and very high standards of training. This benefits you in that the delegates we train are also associated with high standards of medical aesthetic ability. In order to maintain this, however, we need to be very rigorous about our training procedures and ensure that everybody follows each step of the courses.
  5. We do not want anybody to be frustrated, however, by material which they already feel they know or to believe that they are wasting time and money. Please be assured that Cosmetic Courses are experts at tailoring courses to suit individuals’ needs. If you feel that you are at a higher level than a typical Foundation Level delegate, simply give us a call on 01844 390 110 and explain your experience and knowledge. We can then work with you to put together a tailored foundation level package incorporating new angles, theories and techniques or focusing on areas which you feel you are less confident about.