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Why is lip filler treatment so popular?

Lip Filler TreatmentAngelina-Jolie-lip filler treatment - cosmetic courses

Celebrities have always been the gold standard to what we perceive as being “beautiful.” So when women such as Angelina Jolie, Julia Roberts, and Keira Knightley, grace the red carpet with big smiles and plump full lips, having this feature becomes the desire of women and men alike everywhere. However, not everyone is born with full lips and some may need the help of lip filler treatment. Lip augmentation is a procedure that is used to both enlarge and reshape the appearance of one’s lips.

Why do we have lip filler treatment?

This procedure is not only used for cosmetic purposes, either. Some suffer from lip anomalies, such as a cleft palate, and need the procedure to live a more comfortable and full life. A person with this type of condition may have speech problems, many ear infections, and even hearing problems. By using lip filler treatment to help correct the anomaly, one can finally enjoy day-to-day life without any discomfort. There are several different ways for one to manipulate their lips through surgery. Some are more invasive than others, but in the end, it is all about one’s personal preference. The most common ways to perform lip augmentation are through lip fillers, implants, and manipulation of the appearance through surgery.

The most frequent procedure that people choose for lip augmentation is to use fillers that are injected into one’s lips. The healing process after any of these procedures should only last four to six weeks. However, the swelling should go down after a maximum of 10 days. These procedures offer the celebrity look that everyone is trying to achieve without drastically altering one’s appearance.

Lips Tell the Story of Your Age

If the eyes are a window to the soul, the lips tell the story of a woman’s age. Lips of both sexes reach the fullness of maturity in early adulthood, and then between the ages of 30 and 40 begin to lose volume and experience the shrinkage that is part of the normal aging process.

A recent scientific study concludes that fuller lips, however, more than any other facial feature, belie the telltale signs of aging to make a woman appear more youthful than her age. People notice graying hair and wrinkles less in a face with a full, young-looking mouth.

Not only do a set of plump, pouting lips communicate youthful verve, they also exude a strong sexual allure tor the opposite sex.

The Genetic Factor

Researcher David Gunn at Unilever, the firm that sponsored the study at 11 universities on a global level including St. Andrews, says that the way lips age is largely determined by genetics. While sun damage augments the signs of aging, DNA has the greater influence over lip shrinkage.

Upon analysis of a Caucasian test group of more than 100 pairs of Dutch twins as well as 162 British females between the ages of 45-75, researchers concluded that wrinkles, liver spots, and sun damage to skin resulted from both genetic and environmental influences. However, the progression of receding hairlines, grayness, and lip shrinkage are the direct result of heredity.

Improving on Heredity

Lip shrinkage may be more difficult to address than other genetic factors. While a quick trip to the beauty shop can effectively conceal the gray, you need to address lip shrinkage before it shows.

London cosmetic surgeon Barry Jones believes that subtle lip treatment at an early age can preserve lip fullness in women and thus enhance their youthful appearance longer. While a young woman does not require a complete face lift, addressing lip shrinkage before it has progressed significantly is the best course of action.

Such techniques as collagen injections or silicone implants can enhance lips and keep lips attractive for years. Jones does not normally use these procedures for women over the age of 60 because lip thinning is already advanced and such cosmetic remedies are largely ineffective.

Professional cosmetic advice can also help you keep your lips looking youthful. Artfully applied lip liner, gloss, color and powder can be wonderful aid in sprucing up even the most youthful pout.

Advances in Lip Augmentation

Even tribal cultures associate full lips with youthful beauty. Since the Stone Age, women of all ethnic background have undergone procedures, simple or complicated, to enhance lip size and create a fuller, more defined appearance. Women have come a long way since the Stone Age, but the quest for fuller lips continues. Young girls today look to the lips of Kylie Jenner and Angelina Jolie as definitive models of the way the lips of women should look.

The two main components of beautiful lips are fullness and youthfulness. As women age, fissures and crevices develop, eclipsing the youthfulness required to maintain beautiful lips. Cosmetic surgeons have developed a vast selection of substances that reverse fissures and crevices, temporarily.

Lip filler treatment to achieve the perfect pout

A main aspect in lip fillers rise to popularity is how fast it can be done. Treatment times can be less than half an hour with plump results showing immediately. Longevity of treatment can last up to 6 months, achieving a constant perfect pout.

Before and afters of lip filler treatment: 

Lip filler training

At Cosmetic Courses we offer three options for your lip filler training:

  1. Introduction to Lip Filler Training Course: this one day course is the perfect follow on for our Foundation course, for those eager to learn the art of lip filler. The course covers basic techniques, anatomy, patient suitability and product selection whilst using live models provided by us.
  2. Lip Filler Masterclass Training Course: delving deeper into lip filler treatment whilst incorporating use of cannula and its benefits with a more advanced approach.
  3. Lip Filler Online Courses: we also offer online course for lip filler training, these act as the theory part of your learning and can be referred back to at anytime within our online portal. After successful completion you will then be invited to attend a practical session on the treatment with live models and expert supervision.

Lip filler treatment

We offer lip filler treatment at our clinics across the UK within a training environment for a reduced cost of performed in clinic with our practitioners, both using quality products and care.

To find out more about our lip filler treatment you can click here. 

If you would like to speak to our team further about lip filler treatment or training please contact us on 01844 390110 or [email protected]. Don’t forget to follow us at @cosmeticcourses on social media to keep up with the latest! 

The Aesthetics Knowledge Hub is a great place for you to find answers to frequently asked questions. We recommend having a look at the Lip Filler Training Knowledge Hub.

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Using Instagram Reels For Your Clinic

Using Instagram Reels For Your Clinic

Instagram is proven to be one the leading forms of marketing for any business, with high social engagement and brand awareness. As the app becomes more and more popular, the team behind our much loved visual sharing platform are adding new additions to what we can do. One of them being Instagram Reels! 

You may have seen these pop up on your timeline (we’ve been using them on @cosmeticcourses), short videos used to explain treatments or a behind the scenes glance of your clinic.

Reels are versatile and if used correctly can be a great source of engagement for your page and deliver wider exposure.

How do I make a reel?instagram reels cosmetic courses

Instagram reels can be made on your clinic/business Instagram page:

  1. Open your page up and click the plus button at the top right of the screen, from here you will see a drop down, click “Reel”
  2. Your camera will open up, you can either record straight on to your reel or use an existing recording by clicking the bottom left icon to access your phone album
  3. Once you have your content you can either crop to make it shorter, or add other clips. Making sure it stays within the time limit
  4. When you have finished adding your clips, you will then be able to proceed to the next screen where you can add text and sound
  5. You can click the speaker button at the top to adjust your sound, either turn the background sound down or off and you can add music available on Instagram for a backing track
  6. If you wish to do a voice over on the video you can click the microphone at the top of the screen and press record to voice over your video (you don’t need to adjust any sound or add a voice over if you don’t want to)
  7. By clicking the text button you can add captions and titles, using the below video timeline to crop each caption to fit the right clip, you can also do this for stickers, emojis and drawings
  8. When you are finished you can press share and it will take you to the caption screen, here you can write the caption for the video, add hashtags (very important to get noticed!) and tag anyone involved
  9. Turn on the “also share to feed” toggle so it appears on your main feed too for more exposure, you can use the crop profile image button to preview what it will look like sitting on your main page
  10. Click share and watch the views come in! It is also worth sharing this on to your story letting your followers know you have a new reel to watch.

Have fun!

You’re first reel may not be the best, but keep going and looking at what other similar pages are doing to gain inspiration. The best way to use Instagram is to show your personality through your page, it can be quite daunting to show more of who is behind the page but figures have shown that by doing this you will see an increase in followers and engagement which in turn should convert to bookings.

Find out more

The Aesthetics Knowledge Hub is a great place for you to find answers to frequently asked questions. We recommend having a look at the Business and Marketing Knowledge Hub.

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Saying NO to a Patient cosmetic courses

Saying “NO” to a Patient

Recently we held a poll on our Instagram where we asked our followers (aesthetic practitioners) if they have ever said no to patient, with over 300 votes, 95% said they have said “no” before. 

The phrase “the customer is always right” has been one we have heard throughout our lives but when is the customer wrong and when can we say no?

The Importance of Saying NO

We can relate aesthetics to other beauty needs, lip filler becoming as common as getting your nails done. Although there are many things that differentiate the industries, one thing that stands out is patient and practitioner rapport – an aesthetic clinicians can say no.

You can ask your nail technician for fluorescent long nails and they will nod willingly but if you ask your aesthetic practitioner for 3ml of lip filler in already plump lips, they need to share their advice and look at alternative options.

When you take on new patients you are also taking on a duty of care to them, you need to utilise your knowledge and expertise to explain and to develop a treatment plan, working together to achieve their ideals but also working holistically because at the end of the day, their face is your walking advert.

Why you can say no…

Aesthetics can be a daunting world for new patients, they are coming to you because they might be unhappy about something or they have been referred either by social media influence or a friend. Most of the time they are coming to you with little knowledge or research, they may think they know what they want but you could actually offer other more suitable treatments.

This is where you need to use your expertise, utilise your training knowledge and enhance your patient and practitioner relationship by listening to their needs, sharing your advice and working together. Your patients want to leave feeling happy and if you know that you could offer them a longer-lasting feeling of happiness by implementing skincare and treatment plans, not just nodding and overfilling their lips you will both reap the rewards.

You are a skilled injector, you have put a lot of time, money and effort into your training, you have a vast amount of knowledge within aesthetics – you can say no. 

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8 Ways to Maximise Your Profits From Aesthetic Medicine
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8 Ways to Maximise Your Profits From Aesthetic Medicine

Aesthetic medicine is a competitive industry. There’s always a new clinic behind you looking to poach your hard-won patients. Following these 8 tips is your best way to build a strong, resilient and profitable business.
1. Make customer service your first priority

If you’re committed to maximising your growth, great customer service is THE thing to get right. The best way to be a success in aesthetic medicine is to keep hold of your patients. But they’ll only stay loyal to a practice where they feel valued. And it’s easy to do. Just take care of the little things. Remember their name and other little details they’ve shared with you, ask them about their day – in short, let them know you appreciate them.

2. Develop a strong brand

What defines your practice? How do you want to position yourself? Are you a high-end practice with a great reputation for a particular treatment? A cutting-edge practice that’s ahead of the curve when it comes to innovations in aesthetic medicine? Or a high-volume, great value practice? You can’t be, and shouldn’t try to be, all things to all people. Really think about how you want to be perceived and where you can truly excel – and put it front and centre in all your marketing messages.

3. Display your credentials 

Trust is important in any industry, but even more so in aesthetic medicine, where people are putting their looks – and potentially lives – in your hands. Don’t underestimate the importance of reassurance. Your patients should never have cause to doubt your credentials.

Frame all relevant certificates and put them on walls where your patients will see them. If you need to, get good quality copies made so you can display them in every treatment room.

4. Keep learning – and let your patients know

Commit to ongoing professional development. You practice can always be better. And make sure to communicate any new knowledge, skills and experience you’ve gained with your patients. They’ll want to know that you’re passionate about aesthetic medicine. Mailshots sent out by email, press clippings in folders in the reception area, photos on the walls – use any way you can to let your patients know you’re committed to advancing your expertise for their benefit.

5. Communicate with your team

Regular staff meetings can be incredibly constructive – both for sharing new ideas and airing any issues. So if you don’t already do this, find the time. Also, every member of your team should know the most important details about your practice – including the professional backgrounds of all practitioners, how many treatments they’ve performed to date, etc.

Create a crib sheet of the most important details prospective patients are likely to ask, and keep a copy by every phone. A phone call is likely to be your first point of contact with a new patient, so giving them reassuring answers to their questions will go a long way.

6. Make first impressions count

Obeying good phone etiquette will help leave prospective patients with a good first impression. A helpful, well-informed receptionist who answers the phone by the third ring with a friendly voice and warm personality can be the difference between a booking and none. This is where your crib sheet will come in handy. Your receptionist can go the extra mile and share important details about your credentials that may persuade a potential patient to choose you over your competitors.

7. How can you WOW?

What’s the difference between a good business and a super-successful business? The ‘WOW factor’. You want to be in a different league to your competitors so you’re the obvious choice. Always be thinking of ways you can stand out. Providing you’re taking care of all the other important things, it doesn’t really matter in which area you wow, just as long as you do! It could be your decor, letting your patients bring in their own music, free products to take home – anything to make you, and the experience you offer your patients, different from the rest.

8. Run a tight ship – and keep an eye on the numbers

Efficiency is important, so as well as revenue you need to keep a close eye on your expenses. Unnecessary spending can cancel out your hard work attracting and retaining patients. Better knowledge will help you make better decisions. So measure all the key metrics of your business as regularly as you can:

  • Total revenues
  • Revenue streams broken down by treatments
  • Number of new patients
  • Average number of patients per day
  • Most popular treatment
  • Most profitable treatment
  • Percentage of revenues to overhead costs
  • Average spend per patient
  • Return of investment (ROI) for any promotional campaign
  • Patient waiting times
  • Average cost to attract/retain each patient

Getting to grips with this data will help you determine where best to spend your time, money and resources. It’ll also give you useful targets for improvement that you can share with your team.

Cosmetic Courses have offered accredited training courses in aesthetic medicine since 2002. For more information on any of our courses, please contact the team on 01844 318317 or email [email protected]. We also have an Online Academy where you can learn from the comfort of your own home.

Find out more information and frequently asked questions on Business and Marketing in our Aesthetics Knowledge Hub.

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