This month the JCCP (Joint Council for Cosmetic Practitioners) released their 10 point plan for regulation within aesthetics. This plan details the steps we can make as an industry to ensure safety and regulation.

“Our ultimate aim is to create a safer environment for members of the public undergoing non-surgical treatments with mandated qualifications, premises criteria, insurance and many other steps relating to the sector and industry.” -JCCP Statement, March 2021

At Cosmetic Courses we support the JCCP in striving for a safer future within aesthetics, encouraging regulation and producing confident and qualified injectors.

JCCP 10-Point Plan:

1 Statutory Regulation

Seek and advise on statutory regulation for the non-surgical aesthetics and hair restoration sector.

2 Mandatory Education and Training Standards 

Government and education/training regulators in the UK to mandate specific qualifications, education and training requirements for specific modalities.

3 Clear, Transparent Information

Aesthetic service providers to clearly display simple, informative guides on all services provided including risks, benefits, costs, qualifications and insurance to members of the public.

4 Definition of Medical and Cosmetic Treatments

Work with Government agencies to clearly define in law what constitutes a ‘medical’, a ‘medically-related’ treatment and what is ‘cosmetic’ only.

5 Safe and Ethical Prescribing 

Implement robust standards and regulation for safe, ethical and professional prescribing within non-surgical aesthetics.

6 More Regulated Advertising and Social Media

Tighter controls and penalties on exaggerated, inaccurate and misleading advertising and social media posts in relation to aesthetic treatments, hair restoration and training.

7 National Complications Reporting

Introduce enhanced and co-ordinated processes for the reporting and analysis of adverse incidents at a national level.

8 Adequate Insurance Cover

Legislate all cosmetic non-surgical aesthetics and hair restoration surgical practitioners to hold robust and adequate indemnity insurance covering each service provided.

9 Licensing of Premises, Treatments and Practitioners

Set nationally agreed standards for licensing and regulating premises, treatments procedures and individuals.

10 Raising Consumer Awareness

Raise public awareness of the risks and benefits associated with non-surgical treatments and hair restoration surgery.

You can read the full document released by the JCCP by clicking here.

Cosmetic Courses Business Newsletter. We are planning to share our business insights into how to start and grow a clinic. We are looking to bring you a wealth of knowledge from our business partners including from Allergan, manufacturer of Botox, to Pabau and Consentz who are our partners for clinic systems.

Clinical Director Mr Adrian Richards was joined by Ewan Colville of Sunstone Digital to discuss working with influencers. You can watch the video below and also see some of the mentioned highlights.

• Assessing Influencers:
  • Use the free Uplfluence chrome extension to assess credibility of influencers you might want to work with. Quickly check their followers age & gender splits plus country of residency. Download Upluence Chrome Extension here
  • You can also assess influencers by simply eyeballing their profiles to check follower numbers, post quality and gauging typical follower engagement with their posts. And follow them with your brand and/or personal IG account to get a flavour of how they interact with followers.
  • Buzzstream is another tool you can use to discover and reach out to influencers. It’s possibly more suitable for brands than local clinics, but there is a free trial account you can sign up for and cancel down before you get charged
  • Nano-influencers have a following of 1-10K and they might be the best option for clinics with local catchments who want to engage local audiences. You might also find a nano-influencer can be persuaded to promote your clinic/treatments/products with in-kind benefits – like a free treatment
  • Beyond the harder-to-measure influencer KPIs like post reach and engagement stats, you can move your more trusted and proven influencers towards payment-by-results models that reward them per click (to your site from their IG posts) or per action on your site like enquiry (lead gen), attending an event or buying a product online with a discount code exclusive to the influencer.
• More influencer marketing insights:
  • When your Instagram (or the IG profile of influencers you work with) hits 10K followers, this milestone unlocks extra privileges, the most significant being the swipe-up feature allowing you to embed a web link in an IG story/post.
  • Here’s a useful article on local influencer marketing
• Your Business Instagram Account – some housekeeping:
  • As Adrian said, you want to verify your business Instagram account. This means IG recognises your profile as an authentic presence. Request IG’s verification badge (it’s a blue tick on your profile pic) by following these steps: https://help.instagram.com/369148866843923. If you’re using an individual Instagram profile to represent your business, then follow these steps instead (be prepared to upload proof of ID like driving licence or passport)
  • Use linktr.ee on your Instagram bio to neatly show multiple links to all your relevant platforms or landing pages. Linktr.ee occupies the link in your IG bio and opens up a modal with multiple links to your site, facebook, YouTube Channel, treatment landing pages etc. There’s a free version. Access here

View more live recordings like this here.

Find out more

The Aesthetics Knowledge Hub is a great place for you to find answers to frequently asked questions. We recommend having a look at the Business and Marketing Knowledge Hub.